Spillikins №562. Quarterly results for Apple, Samsung, Sony, Canon

It is interesting to see how the Galaxy Fold is discussed and branded a product that has never been held in their hands, and often they simply cannot afford it. Last Friday, Russia received a couple of thousand more devices, which should remove any shortage this week, it will be available. As I said earlier, the market capacity in Russia for this model is about 50 thousand pieces per year, which is not so much. In the first month of sales, 20% of this amount will be sold, which can be considered a good result, it has already been de facto done.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results Spikers #562. Apple Quarterly Results , Samsung, Sony, Canon

I changed my Fold into a leather case (12 thousand rubles! And nothing special about it), I like it more than the one that comes with it. But the price, of course, is amazing and is clearly set based on the cost of the device. The cost of such a cover is about the same as for conventional accessories for mass models. In Europe, there is also a white case, we do not have it, which is a pity. In general, the number of accessories for Samsung available in Russia is somehow depressingly small, there are practically no watch straps, and in Asia there are so many of them in branded stores that your eyes run wide.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

One of these days, the Russian brand Caviar should show its case for the Galaxy Fold. The previous one, which was released in May, cost about $8,000 and was inspired by Game of Thrones. For obvious reasons, it did not go on sale.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results Spillikins #562 . Apple, Samsung, Sony, Canon quarterly results Spillikins #562. Quarterly results for Apple, Samsung, Sony, Canon

A great case for those who really want to stand out. It’s a pity that it’s not on sale now, I would definitely decorate my Fold with it. While you have to be content with the standard leather. But let's move on from dreams to our release of "Spills", let's go!

Content

Everything is great in Tim Cook's kingdom - Apple's quarterly results

The only question that interested me before the announcement of Apple's results was how the company's management would explain the fall in iPhone sales, as well as how the fans would explain this fall and why it would be right and good. Tim Cook's comments on the results of the third calendar quarter are an excellent demonstration of verbiage, as well as double and even triple standards. But after all, these spells work perfectly, and this position is broadcast in the media - everything is fine with us, sales are excellent, the quarter is record and Apple is on horseback. At the same time, Apple remains a one-product company, and that product is the iPhone, which accounts for about half of its revenue. Everything that Apple sells additionally, such as the Apple Watch, is an accessory to the iPhone and cannot be used without the company's smartphone. Therefore, we can say that it is the iPhone that is the center of the Apple universe, and as long as everything is in order with it, then nothing threatens the company. But as you know, things have been going wrong with the iPhone for a long time, and its sales are declining. For example, let's take a look at the sell-in schedule from Canalys, an independent research agency that is hard to suspect of disliking Apple.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The only company in the top three manufacturers that shows negative sales is Apple. Note that the market has grown slightly. Despite the sanctions, sales of Huawei grew, primarily due to the Chinese market. The company is unlikely to be able to catch up with Samsung in 2020, but within one quarter it will be able to show shipments in such a volume that it takes first place. But she definitely won’t be able to keep him for a year. Much depends on November 19, when the US will extend the permission to work with Huawei, in particular, Google will be able to provide updates for already released smartphones. If this does not happen, then Huawei will lose even more in foreign markets, but this will hardly affect Asia.

Back to Apple's results, which look staggeringly low. At the same time, it should be taken into account that the company tried to turn the tide and released in September not two models, as a year earlier, but three smartphones of the 11th series at once, and reduced prices for previous devices. In a word, we strengthened our presence as soon as possible.

Interestingly, Apple fans are turning on “common sense” and saying that iPhone 11 sales can be ignored, they did not have any impact on the market in the third quarter. These same people argued a few years ago that the release of each iPhone model is so cool that in a few days in a quarter, Apple's share is skyrocketing. On the other hand, either they have a memory like a goldfish, which is quite possible, or they follow in the footsteps of Tim Cook, who also likes to twist the numbers as he pleases.

To begin with, sales do not begin at all on September 20, but at least in early September, when Apple operators and partners begin to receive devices in their warehouses. In some countries it happens faster, in others slower. This year, for the first time, Russia got into the first wave of sales, that is, Apple used every opportunity to increase shipments within the quarter. This is the widest geography, maximum shipments. It should also be taken into account that the absence of a gray market instantly brings sales down in the native American market. There is no reason for suitcase shipments, the first estimates of sales in the USA prove this perfectly, this year, due to the fact that the first wave captures the maximum number of countries, there are no crazy sales in America. And this is also the destruction of the myth that was created during the time of Steve Jobs.

To reiterate, the introduction of new iPhones has always given Apple a surge in quarterly sales in previous years. This year, sales fell by 7% in unit terms, they also declined in terms of money. To say that this is an excellent result, especially against the background of competitors that were growing in sales, means that you are very frivolously assessing the reality of the market.

Many people were closed to Apple products, they never looked around and did not evaluate other offers. There are enough such people today, they claim that before the appearance of the iPhone 11, it was impossible to take pictures on phones at night, since the quality of the pictures was terrible. Lack of horizons, multiplied by blind faith in one brand, works wonders. But sales statistics show that the transition from iOS to Android is increasing, people are increasingly abandoning Apple devices. And this is not a question of price, it is a question of convenience, or rather, the lack of it on the iPhone.

Indirect evidence that the iPhone and the new generation have failed in sales is the statistics of how it is sold, we can consider this issue on the example of Russia. Let's take a look at Apple's share in units in sales on the Russian market (it is the largest in Europe and decisive for Apple, a similar situation is in Germany, Spain, France and other countries).

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Apple retail sales in Russia, pieces, weekly. Source: MRG 2019 ©

In 2018, sales growth was observed for 4 weeks. In 2017, Apple's share in Russia grew for 6 weeks. The conclusion that can be drawn is obvious and simple - the attractiveness of products is falling, the loyal audience is declining, and this affects the market share. At the moment, the company receives sales growth due to loyal customers, the fact that new products have come out, but then sales slide back to the usual level. Today for Apple in Russia it is 8% of the market in pieces. In the USA, this percentage is much higher, but there is a similar trend there, it is the same for all countries of the world.

This situation looks like a disaster, as new products are unable to attract customers. In the third calendar quarter, Apple used every opportunity to close its financial year beautifully (this is the fourth quarter for the company in the reporting). And this means that the forecast that I gave earlier is starting to come true - at the end of 2019, various marketing programs aimed at promoting the iPhone will intensify. If you look at the streets of Moscow and St. Petersburg, they are hung with iPhone 11 advertisements. But even the maximum penetration of advertising does not give much-needed sales, there is no hype. Already by mid-November, sales will fall below 9% of the market in pieces, which means that discounts and gifts will have to be given in December. For the first time, this will be done by Apple, not partners.It is important for the company to show improvement in iPhone sales, at least on paper. Today, everyone is talking about the fact that Apple was able to slow down the decline in sales, bring it to only 7% in pieces, this is no longer a double-digit number. But this is nonsense and just a trick that has been done with the release of several models at the same time. And you can't use it again at the end of the year. As a result, in the arsenal of Apple there is only a price reduction and nothing else. And this hits the same audience that, by some misunderstanding, still believes that Apple is a strong brand. The company is destroying its image very quickly, we will see this in the public plane in 2020. In the meantime, no one dares to shout that the king is naked. But as soon as one of the major publications, TV channels starts hunting for Apple, this process will be unstoppable. Therefore, Apple fans can enjoy the last months, when even the negative reports of the company say that everything is fine and everything is fine.

Before you write indignantly about the fact that Apple has records and everything is fine, and revenue from services is growing, look at the plate and think about why sales costs have increased. And also repeat to yourself which product is the main one for Apple and where services are sold, for which product. What is the basis of Apple's well-being in the past and today.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Have you looked? For those who are attentive, it will be interesting to compare the change not in revenue, but in the company's income, as well as how services are growing, more precisely, by slowing down their growth and increasing promotion costs. This is actually the ceiling that has been squeezed out of the current model of Apple's work.

And there is one more question that remains incomprehensible to me - Tim Cook, when discussing each financial report of Apple, assures that the number of iPhone users is constantly growing in the world and the base is setting records. At the same time, iPhone sales are falling, the peak value of sales was in 2015. Explain to me how the first is possible when sales fall? In my understanding, the number of users directly follows from sales. Explain to me these fantastic results. What, aliens plant iPhone, bypassing production and sales from Apple?

Samsung quarterly report - real market estimates

While Apple is proving to itself that everything is fine with them and trying to convince the market of this, Samsung really evaluates both itself and the situation in the world. The quarterly report in this aspect is very indicative and in tone it completely contradicts “we are doing well” by Tim Cook. From a business point of view, Samsung is doing great, sales of smartphones, as you saw above, are growing, the manufacturer remains number one in several market segments.

Samsung's mobile business operating profit grew 32% to 2.9 trillion won ($2.5 billion). This happened for the first time in six quarters, the previous achievement dates back to the first quarter of 2018. Success is due to the successful launch of Note10 / 10 +, the company claims that growth is measured in double digits. I think that the explanation can be that only Note9 entered the market a year earlier, and today there are two models. But the basis for revenue growth was the A-series, which is distinguished by a good price / quality ratio, it also contributed to sales growth. The same Apple simply does not have any offers in this segment, and this is the main problem of the company today. Until the lineup is redesigned, everything will continue. The market has changed, and not understanding this means losing sales and customers, which Apple demonstrates.

Samsung is cautious in its Q4 outlook, as smartphone sales will require a large marketing investment and the market is not expected to be growing. Therefore, it will directly affect income. And this is completely contrary to what we heard from top managers of Apple, whose separation from reality is only growing. You can manipulate the stock market indefinitely, but reality will come into its own sooner or later. For Apple, this is already a matter of the near future.

Another curious moment was the demand for 5G solutions, including smartphones. This is the market where Samsung feels great, the demand for smartphones is growing from month to month. And that's hundreds of millions of dollars quarterly.

In 2020, the company predicts a recovery in the memory market, now it is in decline. Competition in the TV market has intensified, which is also a negative factor. But the forecast is moderately optimistic, especially against the backdrop of growing sales of small-sized OLED panels for portable equipment, and reducing their cost. Revenue fell year-on-year for Samsung as a whole, a 5.3% drop to 62 trillion won. Operating profit also fell 56% year-on-year from its record highs in 2018 to 7.8 trillion won ($6.7 billion). A company with such revenue and control of key technologies, as well as its own factories for components, is simply doomed in the current economic environment. True, it is doomed to burn out the presence of competitors and they will be forced to pay more and more. It's a big game that Samsung feels great about.

Canon and Sony - two quarterly reports, two stories about SLR cameras

Report time is great because it sheds light on what is happening in the market and allows us to appreciate what is usually hidden from us. For example, while flipping through a report from Sony, I found that PS4 sales had fallen, as well as game sales.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Let me remind you that the Sony Mobile division no longer exists, its place is taken by an enlarged electronics division. Smartphone sales continue to fall, just like TVs are not doing well. But in general, the situation is such that the resources saved on layoffs from Sony Mobile, the closure of factories and the actual curtailment of this direction in most countries, had a positive impact on the division's profit.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

But I was curious about the information that Sony's DSLRs do not feel as great as it might seem. The fast update cycle compared to Nikon / Canon is no longer an advantage. Yes, Sony is great for creating a trend, strengthening its position, but in general, the DSLR market is under serious pressure from smartphones (basic DSLRs are out of work), and professionals and creators are less and less likely to change the cameras that they have . There is simply no need for this. Let's take a look at the report from Canon to compare the trends.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The drop in sales of SLR cameras in the company is associated with increased competition (read that Sony is aggressively capturing the market). Canon's answer seems logical, in the North American market the company is increasingly offering not one, but several lenses in conjunction with its cameras - this is how sales increase. But it is impossible to discount cameras, Canon is trying to keep the market and its first place in it. As long as the company succeeds, the gap in sales is too big. But both current sales and the forecast are pessimistic, the fall in sales of SLR cameras cannot be stopped. To give you an idea of ​​the size of this market, Canon alone sold about a million cameras in a quarter. And this is very little. The market will continue to fall, it is impossible to change this trend. This is an example of how Sony gnaws out sales in a falling market. An example that needs to be understood, since most markets will be something like this in the near future, and it is the example of Sony that should be considered as a behavior model for many manufacturers - abandoning unprofitable industries, biting into not the most interesting niches where there is a chance to bite off a piece of the pie.< /p>

Queue for "Yandex.Station Mini" - the triumph of a freebie

There was a freebie holiday in Moscow when Yandex decided to give away 1,000 of its new speakers and offered people to bring in exchange something that can play music, like old speakers. On October 30 at 10 am, the Yandex store began distributing free stations, their cost is 3,990 rubles.

The craving of our people for freebies is indestructible, the queue at six in the morning consisted of several hundred people. Some took their place at two in the morning, and this at a fairly cool temperature. Those who arrived at seven in the morning and stood for about 4-5 hours did not receive anything, as new people constantly appeared in the queue and they crawled forward. No numbers, no regulation of the queue, who got where, he got something. Initially, they warned that they would look at passports, it was better for schoolchildren not to crawl into the queue and go to classes. In fact, they did not check anything, and the schoolchildren simply climbed into the queue. They also promised that one column would be given to one hand, this also did not happen. The visualization of what Yandex is today turned out well, but Yandex did not even realize it themselves.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The most businesslike sold a place in the queue, but no one was willing to buy it. Many stations appeared on Avito, sold them for the same price, what is the point is not very clear. Those people who were standing, but did not get the station, were given codes with a discount on the purchase. Moreover, on the online platform "Beru" you could get exactly the same discount. It is interesting that the sale of the station did not happen on October 30, after a line of freeloaders, the store was then simply closed to open the next day.

Not a very expensive action for "Yandex", but beautiful pictures in the media, the creation of queues and "hype". In Yandex, they still cannot realize that the time for queues has passed and there is no need to create them, this has long been out of trend. And the fact that in the future it will play against the company, when sales of "Mini" turn out to be low, no one considers. In a year they will announce all this as another successful experiment and forget that they originally wanted something completely different.

I did not find time to drive up to look at the queue, and it was impossible to see anything new there. A crowd of freeloaders that for the most part are not consumers of such products. I subscribed to a group in Telegram from "Yandex" dedicated to this product, there are thousands of messages of offended, upset and did not receive the station. In any case, this was the case on the day of distribution and after that. Now the messages have returned to normal, but it still slips from time to time that the station did not get it and this is all a hoax. On the other hand, all attractions with a freebie end the same way: crowds of offended people who didn’t get this freebie.

As usual, Yandex did not send us samples, unlike other publications, where the station was praised from the bottom of its heart, turning a blind eye to all the shortcomings along the way. So to speak, praised in advance. Therefore, I simply opened the ads and immediately came across the sale of "Mini" for 2,000 rubles. I dialed the number, asked if it was Yandex.Station Mini, and not something from Irbis or another manufacturer. The teenager was embarrassed and said that this was definitely a station and she was from today's queue. He asked how many stations I needed, he had several of them. House was ready to bring the station home, no advance needed, cash .

A little over an hour later, a young man appeared, there was a station in the package. Fearful, asked first to show the money. When the money appeared, he cheered up. I asked to show the station, in fact, I immediately checked that this was the original column, and not something else. Satisfied with each other, they said goodbye and parted ways. The very next day, my friend from Yandex gave me his column, it was black (freeloaders were given only white columns, as far as I understood from their discussions).

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

We will review the column in the near future, but I will describe the first impressions from people who discuss this product in the Yandex Telegram group dedicated to it:

  • mediocre sound;
  • Smells like China, rubber stand at the bottom. But it smells, but does not stink!
  • the activation word is not always heard;
  • two columns in adjacent rooms do not work well, it is better to spread them apart;
  • translator hardly works;
  • Alice is stupid.

At a price of 3,990 rubles, this is a rather expensive product, and it's not about listening to music at all. "Mini" should be considered as a smart home control center, you can connect other devices to it through various tricks, for example, a TV (no direct way, there is no HDMI here). The direction of the smart home is experiencing a renaissance, so the interest in such devices in the absence of Google in Russia or Amazon is ensured, and this gives Yandex a good chance to earn at least some sales. But the product can still be described as raw, expensive and crookedly implemented. However, Alice herself is about the same, since in Yandex they ran, as usual, ahead of the engine in order to have time to be the first. Hurry - make people laugh.

Mini would have had chances if the company was concerned about real promotion. In the meantime, we see a line of freeloaders and very vague sales prospects for this product, it will not become widespread - sales of speakers from partners illustrate and prove this well. Moreover, from the initial interest in the voice assistant, people quickly come to understand that it is useless, and stop using such products from Yandex. The number of those who turn off Alice in the column forever, today is not a few percent, it is about 90% of all devices sold. And this is normal for a new product, a new category. It is not normal that Yandex does nothing to accustom these people to the voice assistant, to give an incentive to use it.

BQ separates the Strike trademark into a separate brand

The Russian company BQ decided to follow in the footsteps of many world brands and create a second trademark. The Strike line is taken as a basis, it is quite popular in Russia and known to consumers. For example, we see the same approach with Huawei, this division into Huawei and Honor, we also divided Xiaomi into its own brand and Redmi. At OPPO, this is the Realme brand. You can list further, this is the need of the market to breed different lines.

As part of Strike, we will see both push-button phones and smartphones, there are no differences here. The Strike team is exactly the same team behind BQ, there will be no difference. The only question is the positioning of devices under the Strike brand that will appear on the market in November. These are devices of the first price, that is, the most affordable models. At the same time, BQ will continue to produce devices under its own brand, but with a focus on the best price / quality ratio, with an emphasis on design. An example is the same line of Magic, in which we see an emphasis on gradient body colors, dual cameras. All this costs extra money and a buyer who is looking for an offer at a minimum cost simply does not need it.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

But the most important thing is that such a division allows you to avoid the “glass ceiling” problem, when brand sales grow to a maximum, and in order to increase them, you need to spend too much effort and money. Creating a parallel brand in this aspect is much easier, since it does not require investments in an office, warehouses, employees - all this is already there. I think that I will write separately about this event from the point of view of business and in the format of "Sofa Analytics", since the event is interesting and shows how a Russian brand can increase its sales. We will also consider the disadvantages of this approach and potentially dangerous situations.

Back to news »

Apple bought the Russian brand AIRTAG, Yandex claims against delicious Alice

Thousands of people around the world work to come up with a catchy name for a technology or product. Obvious names have long been parsed and registered, this is becoming a problem for large corporations. For example, the name iPhone originally belongs to Cisco, it is a trademark of the corporation. Apple was able to obtain the right to use this brand after the announcement of the iPhone, when they could not change the name of the product and were forced to agree to everything that Cisco offered. We do not know anything about the financial side of that deal, but for example, in 2012 in China, Apple paid $60 million for the iPad trademark, it was registered to the Chinese manufacturer Proview Technology before Apple's iPad even appeared. Interestingly, Proview's representatives got this value by constantly filing lawsuits to ban iPad sales in China, as their right to a name is violated.

In the near future, Apple will launch AirTag, which is an RFID tag service, you can attach such a tag to something and find it using your smartphone. The market for RFID devices and tags has existed for several years; many companies are represented in Russia. For example, the Russian group of companies ISBC registered the AIRTAG brand in Russia and abroad in October 2018. So far, the Russian company has produced about 5 million RFID tags in the form of key fobs, but only a year ago they had a separate trademark. It doesn't really matter how the Russian company found out or just guessed that Apple would have such a name for its service. It is important that they registered it and, as a result, Apple was forced to buy the rights to the brand.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

None of the parties comment on the cost of the transaction, but the minimum amount that could be received for the trademark is several million dollars. Considering that the brand is de facto registered all over the world, including the USA, it is easy to assume that the payment could be 10-15 million dollars. The only question is how they know how to bargain in ISBC. And this is quite adequate money for a corporation like Apple to solve its problems with the name of a new service.

In Russia, legal disputes over trademarks and their names occur with a fair amount of frequency. For example, when the marketplace from Sberbank and Yandex, namely Beru, was launched, it turned out that the name belongs to Alexandra Dorf, a month before the release of this marketplace, she registered a trademark. Alexandra sent a claim to Yandex for the payment of 5 million rubles, in response, Yandex bought out a stake in Alexandra's service (the transaction amount is unknown).

In November, "Yandex" will have its first hearing on the appeal against the manufacturer of chocolate paste named "Alisa", as the company has registered a trademark, including for the release of new products and advertising.

You can find the case here.

And in "Yandex" they really want no one but them to be able to do this. What the court will decide is not clear, but this is an excellent demonstration that words can be bought and sold, and they are expensive. For some people, this is even a real business that is put on stream. But there are only a few of them, and it’s definitely not worth trying to do something in this area without knowledge and skills. Although

Spillikins №562. Quarterly results for Apple, Samsung, Sony, Canon

It is interesting to see how the Galaxy Fold is discussed and branded a product that has never been held in their hands, and often they simply cannot afford it. Last Friday, Russia received a couple of thousand more devices, which should remove any shortage this week, it will be available. As I said earlier, the market capacity in Russia for this model is about 50 thousand pieces per year, which is not so much. In the first month of sales, 20% of this amount will be sold, which can be considered a good result, it has already been de facto done.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results Spikers #562. Apple Quarterly Results , Samsung, Sony, Canon

I changed my Fold into a leather case (12 thousand rubles! And nothing special about it), I like it more than the one that comes with it. But the price, of course, is amazing and is clearly set based on the cost of the device. The cost of such a cover is about the same as for conventional accessories for mass models. In Europe, there is also a white case, we do not have it, which is a pity. In general, the number of accessories for Samsung available in Russia is somehow depressingly small, there are practically no watch straps, and in Asia there are so many of them in branded stores that your eyes run wide.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

One of these days, the Russian brand Caviar should show its case for the Galaxy Fold. The previous one, which was released in May, cost about $8,000 and was inspired by Game of Thrones. For obvious reasons, it did not go on sale.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results Spillikins #562 . Apple, Samsung, Sony, Canon quarterly results Spillikins #562. Quarterly results for Apple, Samsung, Sony, Canon

A great case for those who really want to stand out. It’s a pity that it’s not on sale now, I would definitely decorate my Fold with it. While you have to be content with the standard leather. But let's move on from dreams to our release of "Spills", let's go!

Content

Everything is great in Tim Cook's kingdom - Apple's quarterly results

The only question that interested me before the announcement of Apple's results was how the company's management would explain the fall in iPhone sales, as well as how the fans would explain this fall and why it would be right and good. Tim Cook's comments on the results of the third calendar quarter are an excellent demonstration of verbiage, as well as double and even triple standards. But after all, these spells work perfectly, and this position is broadcast in the media - everything is fine with us, sales are excellent, the quarter is record and Apple is on horseback. At the same time, Apple remains a one-product company, and that product is the iPhone, which accounts for about half of its revenue. Everything that Apple sells additionally, such as the Apple Watch, is an accessory to the iPhone and cannot be used without the company's smartphone. Therefore, we can say that it is the iPhone that is the center of the Apple universe, and as long as everything is in order with it, then nothing threatens the company. But as you know, things have been going wrong with the iPhone for a long time, and its sales are declining. For example, let's take a look at the sell-in schedule from Canalys, an independent research agency that is hard to suspect of disliking Apple.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The only company in the top three manufacturers that shows negative sales is Apple. Note that the market has grown slightly. Despite the sanctions, sales of Huawei grew, primarily due to the Chinese market. The company is unlikely to be able to catch up with Samsung in 2020, but within one quarter it will be able to show shipments in such a volume that it takes first place. But she definitely won’t be able to keep him for a year. Much depends on November 19, when the US will extend the permission to work with Huawei, in particular, Google will be able to provide updates for already released smartphones. If this does not happen, then Huawei will lose even more in foreign markets, but this will hardly affect Asia.

Back to Apple's results, which look staggeringly low. At the same time, it should be taken into account that the company tried to turn the tide and released in September not two models, as a year earlier, but three smartphones of the 11th series at once, and reduced prices for previous devices. In a word, we strengthened our presence as soon as possible.

Interestingly, Apple fans are turning on “common sense” and saying that iPhone 11 sales can be ignored, they did not have any impact on the market in the third quarter. These same people argued a few years ago that the release of each iPhone model is so cool that in a few days in a quarter, Apple's share is skyrocketing. On the other hand, either they have a memory like a goldfish, which is quite possible, or they follow in the footsteps of Tim Cook, who also likes to twist the numbers as he pleases.

To begin with, sales do not begin at all on September 20, but at least in early September, when Apple operators and partners begin to receive devices in their warehouses. In some countries it happens faster, in others slower. This year, for the first time, Russia got into the first wave of sales, that is, Apple used every opportunity to increase shipments within the quarter. This is the widest geography, maximum shipments. It should also be taken into account that the absence of a gray market instantly brings sales in the native, American market down. There is no reason for suitcase shipments, the first estimates of sales in the USA prove this perfectly, this year, due to the fact that the first wave captures the maximum number of countries, there are no crazy sales in America. And this is also the destruction of the myth that was created in the days of Steve Jobs.

To reiterate, the introduction of new iPhones has always given Apple a surge in quarterly sales in previous years. This year, sales fell by 7% in unit terms, they also declined in terms of money. To say that this is an excellent result, especially against the background of competitors that were growing in sales, means that you are very frivolously assessing the reality of the market.

Many people were closed to Apple products, they never looked around and did not evaluate other offers. There are enough such people today, they claim that before the appearance of the iPhone 11, it was impossible to take pictures on phones at night, since the quality of the pictures was terrible. Lack of horizons, multiplied by blind faith in one brand, works wonders. But sales statistics show that the transition from iOS to Android is increasing, people are increasingly abandoning Apple devices. And this is not a question of price, it is a question of convenience, or rather, the lack of it on the iPhone.

Indirect evidence that the iPhone and the new generation have failed in sales is the statistics of how it is sold, we can consider this issue on the example of Russia. Let's take a look at Apple's share in units in sales on the Russian market (it is the largest in Europe and decisive for Apple, a similar situation is in Germany, Spain, France and other countries).

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Apple retail sales in Russia, pieces, weekly. Source: MRG 2019 ©

In 2018, sales growth was observed for 4 weeks. In 2017, Apple's share in Russia grew for 6 weeks. The conclusion that can be drawn is obvious and simple - the attractiveness of products is falling, the loyal audience is shrinking, and this affects the market share. At the moment, the company receives sales growth due to loyal customers, the fact that new products have come out, but then sales slide back to the usual level. Today for Apple in Russia it is 8% of the market in pieces. In the US, this is a much higher percentage, but there is a similar trend, it is the same for all countries of the world.

This situation looks like a disaster, as new products are unable to attract customers. In the third calendar quarter, Apple used every opportunity to close its financial year beautifully (this is the fourth quarter for the company in the reporting). And this means that the forecast that I gave earlier is starting to come true - at the end of 2019, various marketing programs aimed at promoting the iPhone will intensify. If you look at the streets of Moscow and St. Petersburg, they are hung with iPhone 11 advertisements. But even the maximum penetration of advertising does not give much-needed sales, there is no hype. Already by mid-November, sales will fall below 9% of the market in pieces, which means that discounts and gifts will have to be given in December. For the first time, this will be done by Apple, not partners.It is important for the company to show improvement in iPhone sales, at least on paper. Today, everyone is talking about the fact that Apple was able to slow down the decline in sales, bring it to only 7% in pieces, this is no longer a double-digit number. But this is nonsense and just a trick that has been done with the release of several models at the same time. And you can't use it again at the end of the year. As a result, in the arsenal of Apple there is only a price reduction and nothing else. And this hits the same audience that, by some misunderstanding, still believes that Apple is a strong brand. The company is destroying its image very quickly, we will see this in the public plane in 2020. In the meantime, no one dares to shout that the king is naked. But as soon as one of the major publications, TV channels starts hunting for Apple, this process will be unstoppable. Therefore, Apple fans can enjoy the last months, when even the company's negative reports say that everything is fine and everything is fine.

Before you write indignantly about the fact that Apple has records and everything is fine, and revenue from services is growing, look at the plate and think about why sales costs have increased. And also repeat to yourself which product is the main one for Apple and where services are sold, for which product. What is the basis of Apple's well-being in the past and today.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Have you looked? For those who are attentive, it will be interesting to compare the change not in revenue, but in the company's income, as well as how services are growing, more precisely, by slowing down their growth and increasing promotion costs. This is actually the ceiling that has been squeezed out of the current model of Apple's work.

And there is one more question that remains incomprehensible to me - Tim Cook, when discussing each financial report of Apple, assures that the number of iPhone users is constantly growing in the world and the base is setting records. At the same time, iPhone sales are falling, the peak value of sales was in 2015. Explain to me how the first is possible when sales fall? In my understanding, the number of users directly follows from sales. Explain to me these fantastic results. What, aliens plant iPhone, bypassing production and sales from Apple?

Samsung quarterly report - real market estimates

While Apple is proving to itself that everything is fine with them and trying to convince the market of this, Samsung really evaluates both itself and the situation in the world. The quarterly report in this aspect is very indicative and in tone it completely contradicts “we are doing well” by Tim Cook. From a business point of view, Samsung is doing great, sales of smartphones, as you saw above, are growing, the manufacturer remains number one in several market segments.

Samsung's mobile business operating profit grew 32% to 2.9 trillion won ($2.5 billion). This happened for the first time in six quarters, the previous achievement dates back to the first quarter of 2018. Success is due to the successful launch of Note10 / 10 +, the company claims that growth is measured in double digits. I think that the explanation can be that only Note9 entered the market a year earlier, and today there are two models. But the basis for revenue growth was the A-series, which is distinguished by a good price / quality ratio, it also contributed to sales growth. The same Apple simply does not have any offers in this segment, and this is the main problem of the company today. Until the lineup is redesigned, everything will continue. The market has changed, and not understanding this means losing sales and customers, which Apple demonstrates.

Samsung is cautious in its Q4 outlook, as smartphone sales will require a large marketing investment and the market is not expected to be growing. Therefore, it will directly affect income. And this is completely contrary to what we heard from top managers of Apple, whose separation from reality is only growing. You can manipulate the stock market indefinitely, but reality will come into its own sooner or later. For Apple, this is already a matter of the near future.

Another curious moment was the demand for 5G solutions, including smartphones. This is the market where Samsung feels great, the demand for smartphones is growing from month to month. And that's hundreds of millions of dollars quarterly.

In 2020, the company predicts a recovery in the memory market, now it is in decline. Competition in the TV market has intensified, which is also a negative factor. But the forecast is moderately optimistic, especially against the backdrop of growing sales of small-sized OLED panels for portable equipment, and reducing their cost. Revenue fell year-on-year for Samsung as a whole, a 5.3% drop to 62 trillion won. Operating profit also fell 56% year-on-year from its record highs in 2018 to 7.8 trillion won ($6.7 billion). A company with such revenue and control of key technologies, as well as its own factories for components, is simply doomed in the current economic environment. True, it is doomed to burn out the presence of competitors and they will be forced to pay more and more. It's a big game that Samsung feels great about.

Canon and Sony - two quarterly reports, two stories about SLR cameras

Report time is great because it sheds light on what is happening in the market and allows us to appreciate what is usually hidden from us. For example, while flipping through a report from Sony, I found that PS4 sales had fallen, as well as game sales.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Let me remind you that the Sony Mobile division no longer exists, its place is taken by an enlarged electronics division. Smartphone sales continue to fall, just like TVs are not doing well. But in general, the situation is such that the resources saved on layoffs from Sony Mobile, the closure of factories and the actual curtailment of this direction in most countries, had a positive impact on the division's profit.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

But I was curious about the information that Sony's DSLRs do not feel as great as it might seem. The fast update cycle compared to Nikon / Canon is no longer an advantage. Yes, Sony is great for creating a trend, strengthening its position, but in general, the DSLR market is under serious pressure from smartphones (basic DSLRs are out of work), and professionals and creators are less and less likely to change the cameras that they have . There is simply no need for this. Let's take a look at the report from Canon to compare the trends.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The fall in sales of SLR cameras in the company is associated with increased competition (read that Sony is aggressively capturing the market). Canon's answer seems logical, in the North American market the company is increasingly offering not one, but several lenses in conjunction with its cameras - this is how sales increase. But it is impossible to discount cameras, Canon is trying to keep the market and its first place in it. As long as the company succeeds, the gap in sales is too big. But both current sales and the forecast are pessimistic, the fall in sales of SLR cameras cannot be stopped. To give you an idea of ​​the size of this market, Canon alone sold about a million cameras in the quarter. And this is very little. The market will continue to fall, it is impossible to change this trend. This is an example of how Sony gnaws out sales in a falling market. An example that needs to be understood, since most markets will be something like this in the near future, and it is the example of Sony that should be considered as a behavior model for many manufacturers - abandoning unprofitable industries, biting into not the most interesting niches where there is a chance to bite off a piece of the pie.< /p>

Queue for "Yandex.Station Mini" - the triumph of a freebie

There was a freebie holiday in Moscow when Yandex decided to give away 1,000 of its new speakers and offered people to bring in exchange something that can play music, like old speakers. On October 30 at 10 am, the Yandex store began distributing free stations, their cost is 3,990 rubles.

The craving of our people for freebies is indestructible, the queue at six in the morning consisted of several hundred people. Some took their place at two in the morning, and this at a fairly cool temperature. Those who arrived at seven in the morning and stood for about 4-5 hours did not receive anything, as new people constantly appeared in the queue and they crawled forward. No numbers, no regulation of the queue, who got where, he got something. Initially, they warned that they would look at passports, it was better for schoolchildren not to crawl into the queue and go to classes. In fact, they did not check anything, and the schoolchildren simply climbed into the queue. They also promised that one column would be given to one hand, this also did not happen. The visualization of what Yandex is today turned out well, but Yandex did not even realize it themselves.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The most businesslike sold a place in the queue, but no one was willing to buy it. Many stations appeared on Avito, sold them for the same price, what is the point is not very clear. Those people who were standing, but did not get the station, were given codes with a discount on the purchase. Moreover, on the online platform "Beru" you could get exactly the same discount. It is interesting that the sale of the station did not happen on October 30, after a line of freeloaders, the store was then simply closed to open the next day.

Not a very expensive action for "Yandex", but beautiful pictures in the media, the creation of queues and "hype". In Yandex, they still cannot realize that the time for queues has passed and there is no need to create them, this has long been out of trend. And the fact that in the future it will play against the company, when sales of "Mini" turn out to be low, no one considers. In a year they will announce all this as another successful experiment and forget that they originally wanted something completely different.

I did not find time to drive up to look at the queue, and it was impossible to see anything new there. A crowd of freeloaders that for the most part are not consumers of such products. I subscribed to a group in Telegram from "Yandex" dedicated to this product, there are thousands of messages of offended, upset and did not receive the station. In any case, this was the case on the day of distribution and after that. Now the messages have returned to normal, but it still slips from time to time that the station did not get it and this is all a hoax. On the other hand, all attractions with a freebie end the same way: crowds of offended people who didn’t get this freebie.

As usual, Yandex did not send us samples, unlike other publications, where the station was praised from the bottom of its heart, turning a blind eye to all the shortcomings along the way. So to speak, praised in advance. Therefore, I simply opened the ads and immediately came across the sale of "Mini" for 2,000 rubles. I dialed the number, asked if it was Yandex.Station Mini, and not something from Irbis or another manufacturer. The teenager was embarrassed and said that this was definitely a station and she was from today's queue. He asked how many stations I needed, he had several of them. House was ready to bring the station home, no advance needed, cash .

A little over an hour later, a young man appeared, there was a station in the package. Fearful, asked first to show the money. When the money appeared, he cheered up. I asked to show the station, in fact, I immediately checked that this was the original column, and not something else. Satisfied with each other, they said goodbye and parted ways. The very next day, my friend from Yandex gave me his column, it was black (freeloaders were given only white columns, as far as I understood from their discussions).

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

We will review the column in the near future, but I will describe the first impressions from people who discuss this product in the Yandex Telegram group dedicated to it:

  • mediocre sound;
  • Smells like China, rubber stand at the bottom. But it smells, but does not stink!
  • the activation word is not always heard;
  • two columns in adjacent rooms do not work well, it is better to spread them apart;
  • translator hardly works;
  • Alice is stupid.

At a price of 3,990 rubles, this is a rather expensive product, and it's not about listening to music at all. "Mini" should be considered as a smart home control center, you can connect other devices to it through various tricks, for example, a TV (no direct way, there is no HDMI here). The direction of the smart home is experiencing a renaissance, so the interest in such devices in the absence of Google in Russia or Amazon is ensured, and this gives Yandex a good chance to earn at least some sales. But the product can still be described as raw, expensive and crookedly implemented. However, Alice herself is about the same, since in Yandex they ran, as usual, ahead of the engine in order to have time to be the first. Hurry - make people laugh.

Mini would have had chances if the company was concerned about real promotion. In the meantime, we see a line of freeloaders and very vague sales prospects for this product, it will not become widespread - sales of speakers from partners illustrate and prove this well. Moreover, from the initial interest in the voice assistant, people quickly come to understand that it is useless, and stop using such products from Yandex. The number of those who turn off Alice in the column forever, today is not a few percent, it is about 90% of all devices sold. And this is normal for a new product, a new category. It is not normal that Yandex does nothing to accustom these people to the voice assistant, to give an incentive to use it.

BQ separates the Strike trademark into a separate brand

The Russian company BQ decided to follow in the footsteps of many world brands and create a second trademark. The Strike line is taken as a basis, it is quite popular in Russia and known to consumers. For example, we see the same approach with Huawei, this division into Huawei and Honor, we also divided Xiaomi into its own brand and Redmi. At OPPO, this is the Realme brand. You can list further, this is the need of the market to breed different lines.

As part of Strike, we will see both push-button phones and smartphones, there are no differences here. The Strike team is exactly the same team behind BQ, there will be no difference. The only question is the positioning of devices under the Strike brand that will appear on the market in November. These are devices of the first price, that is, the most affordable models. At the same time, BQ will continue to produce devices under its own brand, but with a focus on the best price / quality ratio, with an emphasis on design. An example is the same line of Magic, in which we see an emphasis on gradient body colors, dual cameras. All this costs extra money and a buyer who is looking for an offer at a minimum cost simply does not need it.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

But the most important thing is that such a division allows you to avoid the “glass ceiling” problem, when brand sales grow to a maximum, and in order to increase them, you need to spend too much effort and money. Creating a parallel brand in this aspect is much easier, since it does not require investments in an office, warehouses, employees - all this is already there. I think that I will write separately about this event from the point of view of business and in the format of "Sofa Analytics", since the event is interesting and shows how a Russian brand can increase its sales. We will also consider the disadvantages of this approach and potentially dangerous situations.

Back to news »

Apple bought the Russian brand AIRTAG, Yandex claims against delicious Alice

Thousands of people around the world work to come up with a catchy name for a technology or product. Obvious names have long been parsed and registered, this is becoming a problem for large corporations. For example, the name iPhone originally belongs to Cisco, it is a trademark of the corporation. Apple was able to obtain the right to use this brand after the announcement of the iPhone, when they could not change the name of the product and were forced to agree to everything that Cisco offered. We do not know anything about the financial side of that deal, but for example, in 2012 in China, Apple paid $60 million for the iPad trademark, it was registered to the Chinese manufacturer Proview Technology before Apple's iPad even appeared. Interestingly, Proview's representatives got this value by constantly filing lawsuits to ban iPad sales in China, as their right to a name is violated.

In the near future, Apple will launch AirTag, which is an RFID tag service, you can attach such a tag to something and find it using your smartphone. The market for RFID devices and tags has existed for several years; many companies are represented in Russia. For example, the Russian group of companies ISBC registered the AIRTAG brand in Russia and abroad in October 2018. So far, the Russian company has produced about 5 million RFID tags in the form of key fobs, but only a year ago they had a separate trademark. It doesn't really matter how the Russian company found out or just guessed that Apple would have such a name for its service. It is important that they registered it and, as a result, Apple was forced to buy the rights to the brand.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

None of the parties comment on the cost of the transaction, but the minimum amount that could be received for the trademark is several million dollars. Considering that the brand is de facto registered all over the world, including the USA, it is easy to assume that the payment could be 10-15 million dollars. The only question is how they know how to bargain in ISBC. And this is quite adequate money for a corporation like Apple to solve its problems with the name of a new service.

In Russia, legal disputes over trademarks and their names occur with a fair amount of frequency. For example, when the marketplace from Sberbank and Yandex, namely Beru, was launched, it turned out that the name belongs to Alexandra Dorf, a month before the release of this marketplace, she registered a trademark. Alexandra sent a claim to Yandex for the payment of 5 million rubles, in response, Yandex bought back a stake in Alexandra's service (the transaction amount is unknown).

In November, "Yandex" will have its first hearing on the appeal against the manufacturer of chocolate paste named "Alisa", as the company has registered a trademark, including for the release of new products and advertising.

You can find the case here.

And in "Yandex" they really want no one but them to be able to do this. It is not clear what the court will decide, but this is an excellent demonstration that words can be bought and sold, and they are expensive. For some people, this is even a real business that is put on stream. But there are only a few of them, and it’s definitely not worth trying to do something in this area without knowledge and skills. Although

Spillikins №562. Quarterly results for Apple, Samsung, Sony, Canon

It is interesting to see how the Galaxy Fold is discussed and branded a product that has never been held in their hands, and often they simply cannot afford it. Last Friday, Russia received a couple of thousand more devices, which should remove any shortage this week, it will be available. As I said earlier, the market capacity in Russia for this model is about 50 thousand pieces per year, which is not so much. In the first month of sales, 20% of this amount will be sold, which can be considered a good result, it has already been de facto done.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results Spikers #562. Apple Quarterly Results , Samsung, Sony, Canon

I changed my Fold into a leather case (12 thousand rubles! And nothing special about it), I like it more than the one that comes with it. But the price, of course, is amazing and is clearly set based on the cost of the device. The cost of such a cover is about the same as for conventional accessories for mass models. In Europe, there is also a white case, we do not have it, which is a pity. In general, the number of accessories for Samsung available in Russia is somehow depressingly small, there are practically no watch straps, and in Asia there are so many of them in branded stores that your eyes run wide.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

One of these days, the Russian brand Caviar should show its case for the Galaxy Fold. The previous one, which was released in May, cost about $8,000 and was inspired by Game of Thrones. For obvious reasons, it did not go on sale.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results Spillikins #562 . Apple, Samsung, Sony, Canon quarterly results Spillikins #562. Quarterly results for Apple, Samsung, Sony, Canon

A great case for those who really want to stand out. It’s a pity that it’s not on sale now, I would definitely decorate my Fold with it. While you have to be content with the standard leather. But let's move on from dreams to our release of "Spills", let's go!

Content

Everything is great in Tim Cook's kingdom - Apple's quarterly results

The only question that interested me before the announcement of Apple's results was how the company's management would explain the fall in iPhone sales, as well as how the fans would explain this fall and why it would be right and good. Tim Cook's comments on the results of the third calendar quarter are an excellent demonstration of verbiage, as well as double and even triple standards. But after all, these spells work perfectly, and this position is broadcast in the media - everything is fine with us, sales are excellent, the quarter is record and Apple is on horseback. At the same time, Apple remains a one-product company, and that product is the iPhone, which accounts for about half of its revenue. Everything that Apple sells additionally, such as the Apple Watch, is an accessory to the iPhone and cannot be used without the company's smartphone. Therefore, we can say that it is the iPhone that is the center of the Apple universe, and as long as everything is in order with it, then nothing threatens the company. But as you know, things have been going wrong with the iPhone for a long time, and its sales are declining. For example, let's take a look at the sell-in schedule from Canalys, an independent research agency that is hard to suspect of disliking Apple.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The only company in the top three manufacturers that shows negative sales is Apple. Note that the market has grown slightly. Despite the sanctions, sales of Huawei grew, primarily due to the Chinese market. The company is unlikely to be able to catch up with Samsung in 2020, but within one quarter it will be able to show shipments in such a volume that it takes first place. But she definitely won’t be able to keep him for a year. Much depends on November 19, when the US will extend the permission to work with Huawei, in particular, Google will be able to provide updates for already released smartphones. If this does not happen, then Huawei will lose even more in foreign markets, but this will hardly affect Asia.

Back to Apple's results, which look staggeringly low. At the same time, it should be taken into account that the company tried to turn the tide and released in September not two models, as a year earlier, but three smartphones of the 11th series at once, and reduced prices for previous devices. In a word, we strengthened our presence as soon as possible.

Interestingly, Apple fans are turning on “common sense” and saying that iPhone 11 sales can be ignored, they did not have any impact on the market in the third quarter. These same people argued a few years ago that the release of each iPhone model is so cool that in a few days in a quarter, Apple's share is skyrocketing. On the other hand, either they have a memory like a goldfish, which is quite possible, or they follow in the footsteps of Tim Cook, who also likes to twist the numbers as he pleases.

To begin with, sales do not begin at all on September 20, but at least in early September, when Apple operators and partners begin to receive devices in their warehouses. In some countries it happens faster, in others slower. This year, for the first time, Russia got into the first wave of sales, that is, Apple used every opportunity to increase shipments within the quarter. This is the widest geography, maximum shipments. It should also be taken into account that the absence of a gray market instantly brings sales down in the native American market. There is no reason for suitcase shipments, the first estimates of sales in the USA prove this perfectly, this year, due to the fact that the first wave captures the maximum number of countries, there are no crazy sales in America. And this is also the destruction of the myth that was created during the time of Steve Jobs.

To reiterate, the introduction of new iPhones has always given Apple a surge in quarterly sales in previous years. This year, sales fell by 7% in unit terms, they also declined in terms of money. To say that this is an excellent result, especially against the background of competitors that were growing in sales, means that you are very frivolously assessing the reality of the market.

Many people were closed to Apple products, they never looked around and did not evaluate other offers. There are enough such people today, they claim that before the appearance of the iPhone 11, it was impossible to take pictures on phones at night, since the quality of the pictures was terrible. Lack of horizons, multiplied by blind faith in one brand, works wonders. But sales statistics show that the transition from iOS to Android is increasing, people are increasingly abandoning Apple devices. And this is not a question of price, it is a question of convenience, or rather, the lack of it on the iPhone.

Indirect evidence that the iPhone and the new generation have failed in sales is the statistics of how it is sold, we can consider this issue on the example of Russia. Let's take a look at Apple's share in units in sales on the Russian market (it is the largest in Europe and decisive for Apple, a similar situation is in Germany, Spain, France and other countries).

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Apple retail sales in Russia, pieces, weekly. Source: MRG 2019 ©

In 2018, sales growth was observed for 4 weeks. In 2017, Apple's share in Russia grew for 6 weeks. The conclusion that can be drawn is obvious and simple - the attractiveness of products is falling, the loyal audience is declining, and this affects the market share. At the moment, the company receives sales growth due to loyal customers, the fact that new products have come out, but then sales slide back to the usual level. Today for Apple in Russia it is 8% of the market in pieces. In the USA, this percentage is much higher, but there is a similar trend there, it is the same for all countries of the world.

This situation looks like a disaster, as new products are unable to attract customers. In the third calendar quarter, Apple used every opportunity to close its financial year beautifully (this is the fourth quarter for the company in the reporting). And this means that the forecast that I gave earlier is starting to come true - at the end of 2019, various marketing programs aimed at promoting the iPhone will intensify. If you look at the streets of Moscow and St. Petersburg, they are hung with iPhone 11 advertisements. But even the maximum penetration of advertising does not give much-needed sales, there is no hype. Already by mid-November, sales will fall below 9% of the market in pieces, which means that discounts and gifts will have to be given in December. For the first time, this will be done by Apple, not partners.It is important for the company to show improvement in iPhone sales, at least on paper. Today, everyone is talking about the fact that Apple was able to slow down the decline in sales, bring it to only 7% in pieces, this is no longer a double-digit number. But this is nonsense and just a trick that has been done with the release of several models at the same time. And you can't use it again at the end of the year. As a result, in the arsenal of Apple there is only a price reduction and nothing else. And this hits the same audience that, by some misunderstanding, still believes that Apple is a strong brand. The company is destroying its image very quickly, we will see this in the public plane in 2020. In the meantime, no one dares to shout that the king is naked. But as soon as one of the major publications, TV channels starts hunting for Apple, this process will be unstoppable. Therefore, Apple fans can enjoy the last months, when even the negative reports of the company say that everything is fine and everything is fine.

Before you write indignantly about the fact that Apple has records and everything is fine, and revenue from services is growing, look at the plate and think about why sales costs have increased. And also repeat to yourself which product is the main one for Apple and where services are sold, for which product. What is the basis of Apple's well-being in the past and today.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Have you looked? For those who are attentive, it will be interesting to compare the change not in revenue, but in the company's income, as well as how services are growing, more precisely, by slowing down their growth and increasing promotion costs. This is actually the ceiling that has been squeezed out of the current model of Apple's work.

And there is one more question that remains incomprehensible to me - Tim Cook, when discussing each financial report of Apple, assures that the number of iPhone users is constantly growing in the world and the base is setting records. At the same time, iPhone sales are falling, the peak value of sales was in 2015. Explain to me how the first is possible when sales fall? In my understanding, the number of users directly follows from sales. Explain to me these fantastic results. What, aliens plant iPhone, bypassing production and sales from Apple?

Samsung quarterly report - real market estimates

While Apple is proving to itself that everything is fine with them and trying to convince the market of this, Samsung really evaluates both itself and the situation in the world. The quarterly report in this aspect is very indicative and in tone it completely contradicts “we are doing well” by Tim Cook. From a business point of view, Samsung is doing great, sales of smartphones, as you saw above, are growing, the manufacturer remains number one in several market segments.

Samsung's mobile business operating profit grew 32% to 2.9 trillion won ($2.5 billion). This happened for the first time in six quarters, the previous achievement dates back to the first quarter of 2018. Success is due to the successful launch of Note10 / 10 +, the company claims that growth is measured in double digits. I think that the explanation can be that only Note9 entered the market a year earlier, and today there are two models. But the basis for revenue growth was the A-series, which is distinguished by a good price / quality ratio, it also contributed to sales growth. The same Apple simply does not have any offers in this segment, and this is the main problem of the company today. Until the lineup is redesigned, everything will continue. The market has changed, and not understanding this means losing sales and customers, which Apple demonstrates.

Samsung is cautious in its Q4 outlook, as smartphone sales will require a large marketing investment and the market is not expected to be growing. Therefore, it will directly affect income. And this is completely contrary to what we heard from top managers of Apple, whose separation from reality is only growing. You can manipulate the stock market indefinitely, but reality will come into its own sooner or later. For Apple, this is already a matter of the near future.

Another curious moment was the demand for 5G solutions, including smartphones. This is the market where Samsung feels great, the demand for smartphones is growing from month to month. And that's hundreds of millions of dollars quarterly.

In 2020, the company predicts a recovery in the memory market, now it is in decline. Competition in the TV market has intensified, which is also a negative factor. But the forecast is moderately optimistic, especially against the backdrop of growing sales of small-sized OLED panels for portable equipment, and reducing their cost. Revenue fell year-on-year for Samsung as a whole, a 5.3% drop to 62 trillion won. Operating profit also fell 56% year-on-year from its record highs in 2018 to 7.8 trillion won ($6.7 billion). A company with such revenue and control of key technologies, as well as its own factories for components, is simply doomed in the current economic environment. True, it is doomed to burn out the presence of competitors and they will be forced to pay more and more. It's a big game that Samsung feels great about.

Canon and Sony - two quarterly reports, two stories about SLR cameras

Report time is great because it sheds light on what is happening in the market and allows us to appreciate what is usually hidden from us. For example, while flipping through a report from Sony, I found that PS4 sales had fallen, as well as game sales.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

Let me remind you that the Sony Mobile division no longer exists, its place is taken by an enlarged electronics division. Smartphone sales continue to fall, just like TVs are not doing well. But in general, the situation is such that the resources saved on layoffs from Sony Mobile, the closure of factories and the actual curtailment of this direction in most countries, had a positive impact on the division's profit.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

But I was curious about the information that Sony's DSLRs do not feel as great as it might seem. The fast update cycle compared to Nikon / Canon is no longer an advantage. Yes, Sony is great for creating a trend, strengthening its position, but in general, the DSLR market is under serious pressure from smartphones (basic DSLRs are out of work), and professionals and creators are less and less likely to change the cameras that they have . There is simply no need for this. Let's take a look at the report from Canon to compare the trends.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The drop in sales of SLR cameras in the company is associated with increased competition (read that Sony is aggressively capturing the market). Canon's answer seems logical, in the North American market the company is increasingly offering not one, but several lenses in conjunction with its cameras - this is how sales increase. But it is impossible to discount cameras, Canon is trying to keep the market and its first place in it. As long as the company succeeds, the gap in sales is too big. But both current sales and the forecast are pessimistic, the fall in sales of SLR cameras cannot be stopped. To give you an idea of ​​the size of this market, Canon alone sold about a million cameras in a quarter. And this is very little. The market will continue to fall, it is impossible to change this trend. This is an example of how Sony gnaws out sales in a falling market. An example that needs to be understood, since most markets will be something like this in the near future, and it is the example of Sony that should be considered as a behavior model for many manufacturers - abandoning unprofitable industries, biting into not the most interesting niches where there is a chance to bite off a piece of the pie.< /p>

Queue for "Yandex.Station Mini" - the triumph of a freebie

There was a freebie holiday in Moscow when Yandex decided to give away 1,000 of its new speakers and offered people to bring in exchange something that can play music, like old speakers. On October 30 at 10 am, the Yandex store began distributing free stations, their cost is 3,990 rubles.

The craving of our people for freebies is indestructible, the queue at six in the morning consisted of several hundred people. Some took their place at two in the morning, and this at a fairly cool temperature. Those who arrived at seven in the morning and stood for about 4-5 hours did not receive anything, as new people constantly appeared in the queue and they crawled forward. No numbers, no regulation of the queue, who got where, he got something. Initially, they warned that they would look at passports, it was better for schoolchildren not to crawl into the queue and go to classes. In fact, they did not check anything, and the schoolchildren simply climbed into the queue. They also promised that one column would be given to one hand, this also did not happen. The visualization of what Yandex is today turned out well, but Yandex did not even realize it themselves.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

The most businesslike sold a place in the queue, but no one was willing to buy it. Many stations appeared on Avito, sold them for the same price, what is the point is not very clear. Those people who were standing, but did not get the station, were given codes with a discount on the purchase. Moreover, on the online platform "Beru" you could get exactly the same discount. It is interesting that the sale of the station did not happen on October 30, after a line of freeloaders, the store was then simply closed to open the next day.

Not a very expensive action for "Yandex", but beautiful pictures in the media, the creation of queues and "hype". In Yandex, they still cannot realize that the time for queues has passed and there is no need to create them, this has long been out of trend. And the fact that in the future it will play against the company, when sales of "Mini" turn out to be low, no one considers. In a year they will announce all this as another successful experiment and forget that they originally wanted something completely different.

I did not find time to drive up to look at the queue, and it was impossible to see anything new there. A crowd of freeloaders that for the most part are not consumers of such products. I subscribed to a group in Telegram from "Yandex" dedicated to this product, there are thousands of messages of offended, upset and did not receive the station. In any case, this was the case on the day of distribution and after that. Now the messages have returned to normal, but it still slips from time to time that the station did not get it and this is all a hoax. On the other hand, all attractions with a freebie end the same way: crowds of offended people who didn’t get this freebie.

As usual, Yandex did not send us samples, unlike other publications, where the station was praised from the bottom of its heart, turning a blind eye to all the shortcomings along the way. So to speak, praised in advance. Therefore, I simply opened the ads and immediately came across the sale of "Mini" for 2,000 rubles. I dialed the number, asked if it was Yandex.Station Mini, and not something from Irbis or another manufacturer. The teenager was embarrassed and said that this was definitely a station and she was from today's queue. He asked how many stations I needed, he had several of them. House was ready to bring the station home, no advance needed, cash .

A little over an hour later, a young man appeared, there was a station in the package. Fearful, asked first to show the money. When the money appeared, he cheered up. I asked to show the station, in fact, I immediately checked that this was the original column, and not something else. Satisfied with each other, they said goodbye and parted ways. The very next day, my friend from Yandex gave me his column, it was black (freeloaders were given only white columns, as far as I understood from their discussions).

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

We will review the column in the near future, but I will describe the first impressions from people who discuss this product in the Yandex Telegram group dedicated to it:

  • mediocre sound;
  • Smells like China, rubber stand at the bottom. But it smells, but does not stink!
  • the activation word is not always heard;
  • two columns in adjacent rooms do not work well, it is better to spread them apart;
  • translator hardly works;
  • Alice is stupid.

At a price of 3,990 rubles, this is a rather expensive product, and it's not about listening to music at all. "Mini" should be considered as a smart home control center, you can connect other devices to it through various tricks, for example, a TV (no direct way, there is no HDMI here). The direction of the smart home is experiencing a renaissance, so the interest in such devices in the absence of Google in Russia or Amazon is ensured, and this gives Yandex a good chance to earn at least some sales. But the product can still be described as raw, expensive and crookedly implemented. However, Alice herself is about the same, since in Yandex they ran, as usual, ahead of the engine in order to have time to be the first. Hurry - make people laugh.

Mini would have had chances if the company was concerned about real promotion. In the meantime, we see a line of freeloaders and very vague sales prospects for this product, it will not become widespread - sales of speakers from partners illustrate and prove this well. Moreover, from the initial interest in the voice assistant, people quickly come to understand that it is useless, and stop using such products from Yandex. The number of those who turn off Alice in the column forever, today is not a few percent, it is about 90% of all devices sold. And this is normal for a new product, a new category. It is not normal that Yandex does nothing to accustom these people to the voice assistant, to give an incentive to use it.

BQ separates the Strike trademark into a separate brand

The Russian company BQ decided to follow in the footsteps of many world brands and create a second trademark. The Strike line is taken as a basis, it is quite popular in Russia and known to consumers. For example, we see the same approach with Huawei, this division into Huawei and Honor, we also divided Xiaomi into its own brand and Redmi. At OPPO, this is the Realme brand. You can list further, this is the need of the market to breed different lines.

As part of Strike, we will see both push-button phones and smartphones, there are no differences here. The Strike team is exactly the same team behind BQ, there will be no difference. The only question is the positioning of devices under the Strike brand that will appear on the market in November. These are devices of the first price, that is, the most affordable models. At the same time, BQ will continue to produce devices under its own brand, but with a focus on the best price / quality ratio, with an emphasis on design. An example is the same line of Magic, in which we see an emphasis on gradient body colors, dual cameras. All this costs extra money and a buyer who is looking for an offer at a minimum cost simply does not need it.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

But the most important thing is that such a division allows you to avoid the “glass ceiling” problem, when brand sales grow to a maximum, and in order to increase them, you need to spend too much effort and money. Creating a parallel brand in this aspect is much easier, since it does not require investments in an office, warehouses, employees - all this is already there. I think that I will write separately about this event from the point of view of business and in the format of "Sofa Analytics", since the event is interesting and shows how a Russian brand can increase its sales. We will also consider the disadvantages of this approach and potentially dangerous situations.

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Apple bought the Russian brand AIRTAG, Yandex claims against delicious Alice

Thousands of people around the world work to come up with a catchy name for a technology or product. Obvious names have long been parsed and registered, this is becoming a problem for large corporations. For example, the name iPhone originally belongs to Cisco, it is a trademark of the corporation. Apple was able to obtain the right to use this brand after the announcement of the iPhone, when they could not change the name of the product and were forced to agree to everything that Cisco offered. We do not know anything about the financial side of that deal, but for example, in 2012 in China, Apple paid $ 60 million for the iPad trademark, it was registered to the Chinese manufacturer Proview Technology before Apple's iPad even appeared. Interestingly, Proview's representatives got this value by constantly filing lawsuits to ban iPad sales in China, as their right to a name is violated.

In the near future, Apple will launch AirTag, which is an RFID tag service, you can attach such a tag to something and find it using your smartphone. The market for RFID devices and tags has existed for several years; many companies are represented in Russia. For example, the Russian group of companies ISBC registered the AIRTAG brand in Russia and abroad in October 2018. So far, the Russian company has produced about 5 million RFID tags in the form of key fobs, but only a year ago they had a separate trademark. It doesn't really matter how the Russian company found out or just guessed that Apple would have such a name for its service. It is important that they registered it and, as a result, Apple was forced to buy the rights to the brand.

Spikers #562. Apple, Samsung, Sony, Canon Quarterly Results

None of the parties comment on the cost of the transaction, but the minimum amount that could be received for the trademark is several million dollars. Considering that the brand is de facto registered all over the world, including the USA, it is easy to assume that the payment could be 10-15 million dollars. The only question is how they know how to bargain in ISBC. And this is quite adequate money for a corporation like Apple to solve its problems with the name of a new service.

In Russia, legal disputes over trademarks and their names occur with a fair amount of frequency. For example, when the marketplace from Sberbank and Yandex, namely Beru, was launched, it turned out that the name belongs to Alexandra Dorf, a month before the release of this marketplace, she registered a trademark. Alexandra sent a claim to Yandex for the payment of 5 million rubles, in response, Yandex bought out a stake in Alexandra's service (the transaction amount is unknown).

In November, "Yandex" will have its first hearing on the appeal against the manufacturer of chocolate paste named "Alisa", as the company has registered a trademark, including for the release of new products and advertising.

You can find the case here.

And in "Yandex" they really want no one but them to be able to do this. What the court will decide is not clear, but this is an excellent demonstration that words can be bought and sold, and they are expensive. For some people, this is even a real business that is put on stream. But there are only a few of them, and it’s definitely not worth trying to do something in this area without knowledge and skills. Although

Spillikins №562. Quarterly results for Apple, Samsung, Sony, Canon

It is interesting to see how the Galaxy Fold is discussed and branded a product that has never been held in their hands, and often they simply cannot afford it. Last Friday, Russia received a couple of thousand more devices, which should remove any shortage this week, it will be available. As I said earlier, the market capacity in Russia for this model is about 50 thousand pieces per year, which is not so much. In the first month of sales, 20% of this amount will be sold, which can be considered a good result, it has already been de facto done.

I changed my Fold into a leather case (12 thousand rubles! And nothing special about it), I like it more than the one that comes with it. But the price, of course, is amazing and is clearly set based on the cost of the device. The cost of such a cover is about the same as for conventional accessories for mass models. In Europe, there is also a white case, we do not have it, which is a pity. In general, the number of accessories for Samsung available in Russia is somehow depressingly small, there are practically no watch straps, and in Asia there are so many of them in branded stores that your eyes run wide.

One of these days, the Russian brand Caviar should show its case for the Galaxy Fold. The previous one, which was released in May, cost about $8,000 and was inspired by Game of Thrones. For obvious reasons, it did not go on sale.

A great case for those who really want to stand out. It’s a pity that it’s not on sale now, I would definitely decorate my Fold with it. While you have to be content with the standard leather. But let's move on from dreams to our release of "Spills", let's go!

Content

Everything is great in the kingdom of Tim Cook - Apple's quarterly results

The only question that interested me before the announcement of Apple's results was how the company's management would explain the fall in iPhone sales, as well as how the fans would explain this fall and why it would be right and good. Tim Cook's comments on the results of the third calendar quarter are an excellent demonstration of verbiage, as well as double and even triple standards. But after all, these spells work perfectly, and this position is broadcast in the media - everything is fine with us, sales are excellent, the quarter is record and Apple is on horseback. At the same time, Apple remains a one-product company, and that product is the iPhone, which accounts for about half of its revenue. Everything that Apple sells additionally, such as the Apple Watch, is an accessory to the iPhone and cannot be used without the company's smartphone. Therefore, we can say that it is the iPhone that is the center of the Apple universe, and as long as everything is in order with it, then nothing threatens the company. But as you know, things have been going wrong with the iPhone for a long time, and its sales are declining. For example, let's take a look at the sell-in schedule from Canalys, an independent research agency that is hard to suspect of disliking Apple.

The only company in the top three manufacturers that shows negative sales is Apple. Note that the market has grown slightly. Despite the sanctions, sales of Huawei grew, primarily due to the Chinese market. The company is unlikely to be able to catch up with Samsung in 2020, but within one quarter it will be able to show shipments in such a volume that it takes first place. But she definitely won’t be able to keep him for a year. Much depends on November 19, when the US will extend the permission to work with Huawei, in particular, Google will be able to provide updates for already released smartphones. If this does not happen, then Huawei will lose even more in foreign markets, but this will hardly affect Asia.

Back to Apple's results, which look staggeringly low. At the same time, it should be taken into account that the company tried to turn the tide and released in September not two models, as a year earlier, but three smartphones of the 11th series at once, and reduced prices for previous devices. In a word, we strengthened our presence as soon as possible.

Interestingly, Apple fans are turning on “common sense” and saying that iPhone 11 sales can be ignored, they did not have any impact on the market in the third quarter. These same people argued a few years ago that the release of each iPhone model is so cool that in a few days in a quarter, Apple's share is skyrocketing. On the other hand, either they have a memory like a goldfish, which is quite possible, or they follow in the footsteps of Tim Cook, who also likes to twist the numbers as he pleases.

To begin with, sales do not begin at all on September 20, but at least in early September, when Apple operators and partners begin to receive devices in their warehouses. In some countries it happens faster, in others slower. This year, for the first time, Russia got into the first wave of sales, that is, Apple used every opportunity to increase shipments within the quarter. This is the widest geography, maximum shipments. It should also be taken into account that the absence of a gray market instantly brings sales in the native, American market down. There is no reason for suitcase shipments, the first estimates of sales in the USA prove this perfectly, this year, due to the fact that the first wave captures the maximum number of countries, there are no crazy sales in America. And this is also the destruction of the myth that was created in the days of Steve Jobs.

To reiterate, the introduction of new iPhones has always given Apple a surge in quarterly sales in previous years. This year, sales fell by 7% in unit terms, they also declined in terms of money. To say that this is an excellent result, especially against the background of competitors that were growing in sales, means that you are very frivolously assessing the reality of the market.

Many people were closed to Apple products, they never looked around and did not evaluate other offers. There are enough such people today, they claim that before the appearance of the iPhone 11, it was impossible to take pictures on phones at night, since the quality of the pictures was terrible. Lack of horizons, multiplied by blind faith in one brand, works wonders. But sales statistics show that the transition from iOS to Android is increasing, people are increasingly abandoning Apple devices. And this is not a question of price, it is a question of convenience, or rather, the lack of it on the iPhone.

Indirect evidence that the iPhone and the new generation have failed in sales is the statistics of how it is sold, we can consider this issue on the example of Russia. Let's take a look at Apple's share in units in sales on the Russian market (it is the largest in Europe and decisive for Apple, a similar situation is in Germany, Spain, France and other countries).

Apple retail sales in Russia, pieces, weekly. Source: MRG 2019 ©

In 2018, sales growth was observed for 4 weeks. In 2017, Apple's share in Russia grew for 6 weeks. The conclusion that can be drawn is obvious and simple - the attractiveness of products is falling, the loyal audience is declining, and this affects the market share. At the moment, the company receives sales growth due to loyal customers, the fact that new products have come out, but then sales slide back to the usual level. Today for Apple in Russia it is 8% of the market in pieces. In the USA, this percentage is much higher, but there is a similar trend there, it is the same for all countries of the world.

This situation looks like a disaster, as new products are unable to attract customers. In the third calendar quarter, Apple used every opportunity to close its financial year beautifully (this is the fourth quarter for the company in the reporting). And this means that the forecast that I gave earlier is starting to come true - at the end of 2019, various marketing programs aimed at promoting the iPhone will intensify. If you look at the streets of Moscow and St. Petersburg, they are hung with iPhone 11 advertisements. But even the maximum penetration of advertising does not give much-needed sales, there is no hype. Already by mid-November, sales will fall below 9% of the market in pieces, which means that discounts and gifts will have to be given in December. For the first time, this will be done by Apple, not partners. It is important for the company to show improvement in iPhone sales, at least on paper.Today, everyone is talking about the fact that Apple was able to slow down the decline in sales, bring it to only 7% in pieces, this is no longer a double-digit number. But this is nonsense and just a trick that has been done with the release of several models at the same time. And you can't use it again at the end of the year. As a result, in the arsenal of Apple there is only a price reduction and nothing else. And this hits the same audience that, by some misunderstanding, still believes that Apple is a strong brand. The company is destroying its image very quickly, we will see this in the public plane in 2020. In the meantime, no one dares to shout that the king is naked. But as soon as one of the major publications, TV channels starts hunting for Apple, this process will be unstoppable. Therefore, Apple fans can enjoy the last months, when even the negative reports of the company say that everything is fine and everything is fine.

Before you write indignantly about the fact that Apple has records and everything is fine, and revenue from services is growing, look at the plate and think about why sales costs have increased. And also repeat to yourself which product is the main one for Apple and where services are sold, for which product. What is the basis of Apple's well-being in the past and today.

Have you looked? For those who are attentive, it will be interesting to compare the change not in revenue, but in the company's income, as well as how services are growing, more precisely, by slowing down their growth and increasing promotion costs. This is actually the ceiling that has been squeezed out of the current model of Apple's work.

And there is one more question that remains incomprehensible to me - Tim Cook, when discussing each financial report of Apple, assures that the number of iPhone users is constantly growing in the world and the base is setting records. At the same time, iPhone sales are falling, the peak value of sales was in 2015. Explain to me how the first is possible when sales fall? In my understanding, the number of users directly follows from sales. Explain to me these fantastic results. What, aliens plant iPhone, bypassing production and sales from Apple?

Samsung quarterly report - real market estimates

While Apple is proving to itself that everything is fine with them and trying to convince the market of this, Samsung really evaluates both itself and the situation in the world. The quarterly report in this aspect is very indicative and in tone it completely contradicts “we are doing well” by Tim Cook. From a business point of view, Samsung is doing great, sales of smartphones, as you saw above, are growing, the manufacturer remains number one in several market segments.

Samsung's mobile business operating profit grew 32% to 2.9 trillion won ($2.5 billion). This happened for the first time in six quarters, the previous achievement dates back to the first quarter of 2018. Success is due to the successful launch of Note10 / 10 +, the company claims that growth is measured in double digits. I think that the explanation can be that only Note9 entered the market a year earlier, and today there are two models. But the basis for revenue growth was the A-series, which is distinguished by a good price / quality ratio, it also contributed to sales growth. The same Apple simply does not have any offers in this segment, and this is the main problem of the company today. Until the lineup is redesigned, everything will continue. The market has changed, and not understanding this means losing sales and customers, which Apple demonstrates.

Samsung is cautious in its Q4 outlook, as smartphone sales will require a large marketing investment and the market is not expected to be growing. Therefore, it will directly affect income. And this is completely contrary to what we heard from top managers of Apple, whose separation from reality is only growing. You can manipulate the stock market indefinitely, but reality will come into its own sooner or later. For Apple, this is already a matter of the near future.

Another curious moment was the demand for 5G solutions, including smartphones. This is the market where Samsung feels great, the demand for smartphones is growing from month to month. And that's hundreds of millions of dollars quarterly.

In 2020, the company predicts a recovery in the memory market, now it is in decline. Competition in the TV market has intensified, which is also a negative factor. But the forecast is moderately optimistic, especially against the backdrop of growing sales of small-sized OLED panels for portable equipment, and reducing their cost. Revenue fell year-on-year for Samsung as a whole, a 5.3% drop to 62 trillion won. Operating profit also fell 56% year-on-year from its record highs in 2018 to 7.8 trillion won ($6.7 billion). A company with such revenue and control of key technologies, as well as its own factories for components, is simply doomed in the current economic environment. True, it is doomed to burn out the presence of competitors and they will be forced to pay more and more. It's a big game that Samsung feels great about.

Canon and Sony - two quarterly reports, two stories about SLR cameras

Report time is great because it sheds light on what is happening in the market and allows us to appreciate what is usually hidden from us. For example, while flipping through a report from Sony, I found that PS4 sales had fallen, as well as game sales.

Let me remind you that the Sony Mobile division no longer exists, its place is taken by an enlarged electronics division. Smartphone sales continue to fall, just like TVs are not doing well. But in general, the situation is such that the resources saved on layoffs from Sony Mobile, the closure of factories and the actual curtailment of this direction in most countries, had a positive impact on the division's profit.

But I was curious about the information that Sony's DSLRs do not feel as great as it might seem. The fast update cycle compared to Nikon / Canon is no longer an advantage. Yes, Sony is great for creating a trend, strengthening its position, but in general, the DSLR market is under serious pressure from smartphones (basic DSLRs are out of work), and professionals and creators are less and less likely to change the cameras that they have . There is simply no need for this. Let's take a look at a report from Canon to compare trends.

The fall in sales of SLR cameras in the company is associated with increased competition (read that Sony is aggressively capturing the market). Canon's answer seems logical, in the North American market the company is increasingly offering not one, but several lenses in conjunction with its cameras - this is how sales increase. But it is impossible to discount cameras, Canon is trying to keep the market and its first place in it. As long as the company succeeds, the gap in sales is too big. But both current sales and the forecast are pessimistic, the fall in sales of SLR cameras cannot be stopped. To give you an idea of ​​the size of this market, Canon alone sold about a million cameras in the quarter. And this is very little. The market will continue to fall, it is impossible to change this trend. This is an example of how Sony gnaws out sales in a falling market. An example that needs to be understood, since most markets will be something like this in the near future, and it is the example of Sony that should be considered as a behavior model for many manufacturers - abandoning unprofitable industries, biting into not the most interesting niches where there is a chance to bite off a piece of the pie.< /p>

Queue for "Yandex.Station Mini" - the triumph of a freebie

There was a freebie holiday in Moscow when Yandex decided to give away 1,000 of its new speakers and offered people to bring in exchange something that can play music, like old speakers. On October 30 at 10 am, the Yandex store began distributing free stations, their cost is 3,990 rubles.

The craving of our people for freebies is indestructible, the queue at six in the morning consisted of several hundred people. Some took their place at two o'clock in the morning, and this at a fairly cool temperature. Those who arrived at seven in the morning and stood for about 4-5 hours did not receive anything, as new people constantly appeared in the queue and they crawled forward. No numbers, no regulation of the queue, who got where, he got something. Initially, they warned that they would look at passports, it was better for schoolchildren not to crawl into the queue and go to classes. In fact, nothing was checked, and the students just got into the queue. They also promised that one column would be given to one hand, this also did not happen. The visualization of what Yandex is today turned out well, but Yandex did not even realize it themselves.

The most businesslike sold a place in the queue, but no one was willing to buy it. Many stations appeared on Avito, sold them for the same price, what is the point is not very clear. Those people who were standing, but did not get the station, were given codes with a discount on the purchase. Moreover, on the online platform "Beru" you could get exactly the same discount. It is interesting that the sale of the station did not happen on October 30, after a line of freeloaders, the store was then simply closed to open the next day.

Not a very expensive action for "Yandex", but beautiful pictures in the media, the creation of queues and "hype". In Yandex, they still cannot realize that the time for queues has passed and there is no need to create them, this has long been out of trend. And the fact that in the future it will play against the company, when sales of "Mini" turn out to be low, no one considers. In a year they will announce all this as another successful experiment and forget that they originally wanted something completely different.

I did not find time to drive up to look at the queue, and it was impossible to see anything new there. A crowd of freeloaders that for the most part are not consumers of such products. I subscribed to a group in Telegram from "Yandex" dedicated to this product, there are thousands of messages of offended, upset and did not receive the station. In any case, this was the case on the day of distribution and after that. Now the messages have returned to normal, but it still slips from time to time that the station did not get it and this is all a hoax. On the other hand, all attractions with a freebie end the same way: crowds of offended people who didn’t get this freebie.

As usual, Yandex did not send us samples, unlike other publications, where the station was praised from the bottom of its heart, turning a blind eye to all the shortcomings along the way. So to speak, praised in advance. Therefore, I simply opened the ads and immediately came across the sale of "Mini" for 2,000 rubles. I dialed the number, asked if it was Yandex.Station Mini, and not something from Irbis or another manufacturer. The teenager was embarrassed and said that this was definitely a station and she was from today's queue. He asked how many stations I needed, he had several of them. House was ready to bring the station home, no advance payment needed, cash payment.

As usual, Yandex did not send us samples, unlike other publications, where they praised the station from the bottom of their hearts, turning a blind eye to all the shortcomings along the way. So to speak, praised in advance. Therefore, I simply opened the ads and immediately came across the sale of "Mini" for 2,000 rubles. I dialed the number, asked if it was Yandex.Station Mini, and not something from Irbis or another manufacturer. The teenager was embarrassed and said that this was definitely a station and she was from today's queue. He asked how many stations I needed, he had several of them. Ready House house was to bring the station home, no advance payment needed, cash payment.

A little over an hour later, a young man appeared, there was a station in the package. Fearful, asked first to show the money. When the money appeared, he cheered up. I asked to show the station, in fact, I immediately checked that this was the original column, and not something else. Satisfied with each other, they said goodbye and parted ways. The very next day, my friend from Yandex gave me his column, it was black (freeloaders were given only white columns, as far as I understood from their discussions).

We will review the column in the near future, but I will describe the first impressions from people who discuss this product in the Yandex Telegram group dedicated to it:

  • mediocre sound;
  • Smells like China, rubber stand at the bottom. But it smells, but does not stink!
  • the activation word is not always heard;
  • two columns in adjacent rooms do not work well, it is better to spread them apart;
  • translator hardly works;
  • Alice is stupid.

At a price of 3,990 rubles, this is a rather expensive product, and it's not about listening to music at all. "Mini" should be considered as a smart home control center, you can connect other devices to it through various tricks, for example, a TV (no direct way, there is no HDMI here). The direction of the smart home is experiencing a renaissance, so the interest in such devices in the absence of Google in Russia or Amazon is ensured, and this gives Yandex a good chance to earn at least some sales. But the product can still be described as raw, expensive and crookedly implemented. However, Alice herself is about the same, since in Yandex they ran, as usual, ahead of the engine in order to have time to be the first. Hurry - make people laugh.

Mini would have had chances if the company was concerned about real promotion. In the meantime, we see a line of freeloaders and very vague sales prospects for this product, it will not become widespread - sales of speakers from partners illustrate and prove this well. Moreover, from the initial interest in the voice assistant, people quickly come to understand that it is useless, and stop using such products from Yandex. The number of those who turn off Alice in the column forever, today is not a few percent, it is about 90% of all devices sold. And this is normal for a new product, a new category. It is not normal that Yandex does nothing to accustom these people to the voice assistant, to give an incentive to use it.

BQ separates the Strike trademark into a separate brand

The Russian company BQ decided to follow in the footsteps of many world brands and create a second trademark. The Strike line is taken as a basis, it is quite popular in Russia and known to consumers. For example, we see the same approach with Huawei, this division into Huawei and Honor, we also divided Xiaomi into its own brand and Redmi. At OPPO, this is the Realme brand. You can list further, this is the need of the market to breed different lines.

As part of Strike, we will see both push-button phones and smartphones, there are no differences here. The Strike team is exactly the same team behind BQ, there will be no difference. The only question is the positioning of devices under the Strike brand that will appear on the market in November. These are devices of the first price, that is, the most affordable models. At the same time, BQ will continue to produce devices under its own brand, but with a focus on the best price / quality ratio, with an emphasis on design. An example is the same line of Magic, in which we see an emphasis on gradient body colors, dual cameras. All this costs extra money and a buyer who is looking for an offer at a minimum cost simply does not need it.

But the most important thing is that such a division allows you to avoid the “glass ceiling” problem, when brand sales grow to a maximum, and in order to increase them, you need to spend too much effort and money. Creating a parallel brand in this aspect is much easier, since it does not require investments in an office, warehouses, employees - all this is already there. I think that I will write separately about this event from the point of view of business and in the format of "Sofa Analytics", since the event is interesting and shows how a Russian brand can increase its sales. We will also consider the disadvantages of this approach and potentially dangerous situations.

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Apple bought the Russian brand AIRTAG, Yandex claims against delicious Alice

Thousands of people around the world work to come up with a catchy name for a technology or product. Obvious names have long been parsed and registered, this is becoming a problem for large corporations. For example, the name iPhone originally belongs to Cisco, it is a trademark of the corporation. Apple was able to obtain the right to use this brand after the announcement of the iPhone, when they could not change the name of the product and were forced to agree to everything that Cisco offered. We do not know anything about the financial side of that deal, but for example, in 2012 in China, Apple paid $60 million for the iPad trademark, it was registered to the Chinese manufacturer Proview Technology before Apple's iPad even appeared. Interestingly, Proview's representatives got this value by constantly filing lawsuits to ban iPad sales in China, as their right to a name is violated.

In the near future, Apple will launch AirTag, which is an RFID tag service, you can attach such a tag to something and find it using your smartphone. The market for RFID devices and tags has existed for several years; many companies are represented in Russia. For example, the Russian group of companies ISBC registered the AIRTAG brand in Russia and abroad in October 2018. So far, the Russian company has produced about 5 million RFID tags in the form of key fobs, but only a year ago they had a separate trademark. It doesn't really matter how the Russian company found out or just guessed that Apple would have such a name for its service. It is important that they registered it and, as a result, Apple was forced to buy the rights to the brand.

None of the parties comment on the cost of the transaction, but the minimum amount that could be received for the trademark is several million dollars. Considering that the brand is de facto registered all over the world, including the USA, it is easy to assume that the payment could be 10-15 million dollars. The only question is how they know how to bargain in ISBC. And this is quite adequate money for a corporation like Apple to solve its problems with the name of a new service.

In Russia, legal disputes over trademarks and their names occur with a fair amount of frequency. For example, when the marketplace from Sberbank and Yandex, namely Beru, was launched, it turned out that the name belongs to Alexandra Dorf, a month before the release of this marketplace, she registered a trademark. Alexandra sent a claim to Yandex for the payment of 5 million rubles, in response, Yandex bought out a stake in Alexandra's service (the transaction amount is unknown).

In November, "Yandex" will have its first hearing on the appeal against the manufacturer of chocolate paste named "Alisa", as the company has registered a trademark, including for the release of new products and advertising.

You can find the case here.

And in "Yandex" they really want no one but them to be able to do this. What the court will decide is not clear, but this is an excellent demonstration that words can be bought and sold, and they are expensive. For some people, this is even a real business that is put on stream. But there are only a few of them, and it’s definitely not worth trying to do something in this area without knowledge and skills. Although