Sofa analytics #250. The service life of electronics will be increased, about the guarantee

In Russia, they proposed to increase the service life of household appliances and electronics up to ten years, and such a proposal came from the head of the Ministry of Natural Resources Headbands in Uganda of the Russian Federation Alexandra Kozlova. That the proposal comes from an environmental official is no coincidence, as it is a form of combating e-waste. Perhaps such a proposal will be received with a bang by those who advocate responsible consumption of goods. But to understand the pros and cons, we need to understand how the home appliance and electronics market works, what life span is, and what impact it has on manufacturers.

Very often people confuse the warranty period and the service life of the product, although these are completely different concepts. The warranty period is determined by law for different categories of goods in each country, and the manufacturer has no right to reduce this period. During its duration, he is obliged to carry out repairs of the goods if they fail due to his fault, for example, due to design flaws. The warranty period is always less than the service life, in rare cases they can be equal, but this is rather an exception to the rule.

Formally, the state may not indicate the service life for different types of equipment, however, in Russia, historically, certain terms for household appliances have been adopted, for example:

  • Refrigerator - from 5 to 10 years, depending on the type of construction, number of chambers;
  • Washing machine - 7 to 8 years old;
  • Air conditioner - up to 10 years;
  • Microwave - up to 7 years;
  • Kitchen stove - 10 to 15 years depending on type;
  • TV - 7 to 10 years old;
  • Iron - 3 to 5 years;
  • Teapot - up to 2 years.

For electronics, as for a technically complex product, the deadlines are as low as possible, which plays into the hands of manufacturers. On average, we can talk about two years of work, which are laid down by the manufacturer for their devices, although the formal period is much longer. This is an additional protection for the manufacturer against possible claims by the buyer if he encounters the impossibility of carrying out repairs.

Of course, there are differences between large international companies that try to increase the service life and set it at the upper limit (usually 3-4 years depending on the equipment), and small manufacturers of the second and third tier, they have exactly the opposite situation, this is the bottom border.

Kia Picanto test. The last of the city cars

Somehow imperceptibly, almost all compact city cars left Russia, which replaced compact class sedans and liftbacks like Hyundai Solaris and Skoda Rapid. There are always two real city cars left on our market, this is the hero of our material Kia Picanto and Chevrolet Spark, along with its counterpart under the Ravon brand.

TCL TW30 MoveAudio S600 TWS headphones review

Any decent smartphone manufacturer is bound to offer their own TWS headset with them. So TCL introduced in December on the Russian market not only a flagship smartphone, but also a flagship headset. Let's see what happened ...

There is another point that is difficult to understand, which is often interpreted not in favor of the buyer, people are being brainwashed. Manufacturers like to count the service life from the moment the device was announced, for example, they announced the model in January 2021, which means that the service life of three years will end in January 2024. But this is wrong, since the service life begins from the moment the device is purchased, and not from its announcement or production date. This is stated quite clearly in the Apple warranty card.

Recycling of electric car batteries, modern mines in cities and ecology

The problem of recycling electric car batteries, the impact on the environment and the prospects for the construction of new factories ...

The implications for the market are huge and positive. For example, manufacturers that try to build artificial obsolescence into their products, where the product fails outside the warranty period, will be forced to reconsider their approach or change the design of the devices. Today, such companies are pushing for the purchase of new devices, since old ones are difficult to repair, with an increase in service life it will become more difficult. First of all, this will affect household appliances (kettles, hair dryers, etc.), large household appliances already have a large margin of safety, and they can be repaired. For electronics, this is also important, we will get longer lifespans for all devices, with the exception of accessories, for example, the same wireless headphones in TWS format (these are consumables, they are not repaired).

Support by the manufacturer of the spare parts warehouse for repairs does not result in significant money (for those who maintain services, for the rest it is a pain), so this will not affect the cost of goods on the shelf. Moreover, companies will begin to focus more on components that will last longer, that is, in theory, the quality of products will increase and literally everyone will benefit from this.

We are all different people, and it is impossible to say that we have the same approach to our devices. How many years do you usually use your smartphone? I have this year, my children have a couple of years, someone can reach 3-4 years, but then moral obsolescence sets in and I want to change the model to something else. I know people who use their phones and smartphones to the limit, their term reaches 6-8 years! But if we talk about the average time for the market, then the phone lives 4-5 years, not necessarily in the same hands.

Extension of the service life will mean that the life of the smartphone can be extended, it can be repaired, and, therefore, the situation in the secondary market will improve, there will be more functional models, their price will not fall so quickly. For an ordinary person, this means that the price of repurchase in a trade-in will rise, it will become more profitable to hand over their devices. For manufacturers, at the same time, this is a clear and fat minus, their current sales will drop.

And here is the question of how much the market will shrink if models live longer than today. In my opinion, it is impossible to talk about cardinal changes, the market will not change beyond recognition. We can assume that the market will shrink by about 2 million smartphones annually, this is exactly the amount that will be additionally repaired. Even starting from the smartphone market size of 35 million units per year, we will see that the change will not exceed 10% of the market for new devices. Yes, the volume is significant, but there is no cardinal breakdown of the market, and therefore the price of smartphones cannot grow due to this factor.

An unobvious consequence is also the fact that new models will have to compete with their predecessors, which are presented on the secondary market. People will increasingly choose used models, and not only for economic reasons, the very conscious consumption is gaining momentum. At the same time, the purchase of a two-three-year-old flagship at the price of a model of the lower part of the middle segment will clearly be profitable and will provide fundamentally different opportunities. We can safely say that this approach already exists on the Russian market, and with the growth of supply it will only gain momentum. But it will also not become dominant, not everyone wants used equipment.

Whatever one may say, increasing the service life is a good thing, and almost everyone benefits from it. Manufacturers suffer, but their losses are not significant enough to be taken into account. Therefore, this initiative needs to be supported, it will give us new opportunities and clearly reduce the amount of electronic waste that has now filled the landfills of all cities. In Russia and other countries of the world, they have not yet learned how to do something with this electronic waste, it turns into a huge headache and directly affects the quality of life. Electronic waste is aggressive towards the environment, and so far only China has somehow learned how to recycle it, and then there it is a completely separate issue related to the extraction of old components, and not to caring for the environment. We have such an approach at the moment is unlikely, which means that it is necessary to increase the service life of various devices by all means. Moreover, there are all the prerequisites for this.

The last thing I wanted to touch on in this article is the cost of repairs. Many argue that manufacturers will comply with the law, but will increase the cost of repairs to compensate for their costs. In theory, this can happen, in practice the state will monitor this, and unreasonable overpricing will be impossible, otherwise fines will follow. So don't worry about that either.

With the adoption of such laws in Russia, the availability of a properly organized service for all manufacturers will become a necessity. And now, according to the law, one cannot do without such a service, but many get out and save, then this saving will obviously go sideways. Or you will have to create manufacturers for several years, and then change the sign and start all over again. Which is also costly and not an option.

Couch analytics #249. Independent Honor returns to the smartphone market

The return of Honor to the market, the lifting of US sanctions, when and what models will appear, what will be their cost ...

Sofa analytics #250. The service life of electronics will be increased, about the guarantee

In Russia, they proposed to increase the service life of household appliances and electronics up to ten years, and such a proposal came from the head of the Ministry of Natural Resources Headbands in Uganda of the Russian Federation Alexandra Kozlova. That the proposal comes from an environmental official is no coincidence, as it is a form of combating e-waste. Perhaps such a proposal will be received with a bang by those who advocate responsible consumption of goods. But to understand the pros and cons, we need to understand how the home appliance and electronics market works, what life span is, and what impact it has on manufacturers.

Very often people confuse the warranty period and the service life of the product, although these are completely different concepts. The warranty period is determined by law for different categories of goods in each country, and the manufacturer has no right to reduce this period. During its duration, he is obliged to carry out repairs of the goods if they fail due to his fault, for example, due to design flaws. The warranty period is always less than the service life, in rare cases they can be equal, but this is rather an exception to the rule.

Formally, the state may not indicate the service life for different types of equipment, however, in Russia, historically, certain terms for household appliances have been adopted, for example:

  • Refrigerator - from 5 to 10 years, depending on the type of construction, the number of chambers;
  • Washing machine - 7 to 8 years old;
  • Air conditioner - up to 10 years;
  • Microwave - up to 7 years;
  • Kitchen stove - 10 to 15 years depending on type;
  • TV - 7 to 10 years old;
  • Iron - 3 to 5 years;
  • Teapot - up to 2 years.

For electronics, as for a technically complex product, the deadlines are as low as possible, which plays into the hands of manufacturers. On average, we can talk about two years of work, which are laid down by the manufacturer for their devices, although the formal period is much longer. This is an additional protection for the manufacturer against possible claims by the buyer if he encounters the impossibility of carrying out repairs.

Of course, there are differences between large international companies that try to increase the service life and set it at the upper limit (usually 3-4 years depending on the equipment), and small manufacturers of the second and third tier, they have exactly the opposite situation, this is the bottom border.

What does the service life affect? This is the period during which the manufacturer is obliged to carry out both warranty and non-warranty repairs, that is, to maintain the performance of the equipment. For example, you bought a refrigerator and after nine years something broke in it, according to the law, the manufacturer cannot refuse to repair you, it will be paid. But if the manufacturer does not supply replacement parts to branded or authorized service centers and cannot carry out such repairs, then by law they are required to replace your refrigerator with a new one. In fact, the service life is the period that is established by law in order for the manufacturer to support his product with after-sales service.

Reality and prospects of the IT professions market

What professions are the most popular and highly paid?

Review of the smartphone Samsung Galaxy A22s 5G (SM A226B/DSN)

A niche smartphone with 5G support for minimal money - it's not even on the Samsung website, but it's sold in Russia. Compare with Galaxy A22 - is it worth the money?

Kia Picanto test. The last of the city cars

Somehow imperceptibly, almost all compact city cars left Russia, which replaced compact class sedans and liftbacks like Hyundai Solaris and Skoda Rapid. There are always two real city cars left on our market, this is the hero of our material Kia Picanto and Chevrolet Spark, along with its counterpart under the Ravon brand.

TCL TW30 MoveAudio S600 TWS headphones review

Any decent smartphone manufacturer is bound to offer their own TWS headset with them. So TCL introduced in December on the Russian market not only a flagship smartphone, but also a flagship headset. Let's see what happened ...

There is another point that is difficult to understand, which is often interpreted not in favor of the buyer, people are being brainwashed. Manufacturers like to count the service life from the moment the device was announced, for example, they announced the model in January 2021, which means that the service life of three years will end in January 2024. But this is wrong, since the service life begins from the moment the device is purchased, and not from its announcement or production date. This is stated quite clearly in the Apple warranty card.

In Europe, until recently, the situation was similar to Russia, but since March 1, a new law has been in force in 27 European countries, in the media it has received the name “Right to Repair”. The service life for televisions, refrigerators, dishwashers, washing machines, hair dryers has been extended to ten years, and it is planned to expand the law to cover all kinds of electronics, including smartphones and computers. Therefore, the actions of Russian officials can be safely considered a repetition of what has been done in Europe. In my opinion, this is a good experience worth adopting.

The European law specifically discusses several nuances that are unpleasant for manufacturers. For example, each device must come with instructions that explain how certain parts of the product can be repaired. It is also necessary to use publicly available screws, fasteners, which will allow disassembling the equipment in case of impossibility of repair, dismantling means further disposal, and it can be carried out by independent companies. Compliance with the law implies that manufacturers will not be able to invent their own screws that differ from those generally accepted. Among other trifles, I note that manufacturers cannot impose restrictions on repairs only in branded service centers or those that have been authorized for this. Effectively this means that any service centers can be used for repairs and this can only affect your warranty within its validity period.

Recycling of electric car batteries, modern mines in cities and ecology

The problem of recycling electric car batteries, the impact on the environment and the prospects for the construction of new factories ...

The implications for the market are huge and positive. For example, manufacturers that try to build artificial obsolescence into their products, where the product fails outside the warranty period, will be forced to reconsider their approach or change the design of the devices. Today, such companies are pushing for the purchase of new devices, since old ones are difficult to repair, with an increase in service life it will become more difficult. First of all, this will affect household appliances (kettles, hair dryers, etc.), large household appliances already have a large margin of safety, and they can be repaired. For electronics, this is also important, we will get longer lifespans for all devices, with the exception of accessories, for example, the same wireless headphones in TWS format (these are consumables, they are not repaired).

And here is the question of how much the market will shrink if models live longer than today. In my opinion, it is impossible to talk about cardinal changes, the market will not change beyond recognition. We can assume that the market will shrink by about 2 million smartphones annually, this is exactly the amount that will be additionally repaired. Even starting from the smartphone market size of 35 million units per year, we will see that the change will not exceed 10% of the market for new devices. Yes, the volume is significant, but there is no cardinal breakdown of the market, and therefore the price of smartphones cannot grow due to this factor.

An unobvious consequence is also the fact that new models will have to compete with their predecessors, which are presented on the secondary market. People will increasingly choose used models, and not only for economic reasons, the very conscious consumption is gaining momentum. At the same time, the purchase of a two-three-year-old flagship at the price of a model of the lower part of the middle segment will clearly be profitable and will provide fundamentally different opportunities. We can safely say that this approach already exists on the Russian market, and with the growth of supply it will only gain momentum. But it will also not become dominant, not everyone wants used equipment.

Whatever one may say, increasing the service life is a good thing, and almost everyone benefits from it. Manufacturers suffer, but their losses are not significant enough to be taken into account. Therefore, this initiative needs to be supported, it will give us new opportunities and clearly reduce the amount of electronic waste that has now filled the landfills of all cities. In Russia and other countries of the world, they have not yet learned how to do something with this electronic waste, it turns into a huge headache and directly affects the quality of life. Electronic waste is aggressive towards the environment, and so far only China has somehow learned how to recycle it, and then there it is a completely separate issue related to the extraction of old components, and not to caring for the environment. We have such an approach at the moment is unlikely, which means that it is necessary to increase the service life of various devices by all means. Moreover, there are all the prerequisites for this.

The last thing I wanted to touch on in this article is the cost of repairs. Many argue that manufacturers will comply with the law, but will increase the cost of repairs to compensate for their costs. In theory, this can happen, in practice the state will monitor this, and unreasonable overpricing will be impossible, otherwise fines will follow. So don't worry about that either.

With the adoption of such laws in Russia, the availability of a properly organized service for all manufacturers will become a necessity. And now, according to the law, one cannot do without such a service, but many get out and save, then this saving will obviously go sideways. Or you will have to create manufacturers for several years, and then change the sign and start all over again. Which is also costly and not an option.

Couch analytics #249. Independent Honor returns to the smartphone market

The return of Honor to the market, the lifting of US sanctions, when and what models will appear, what will be their cost ...

Couch analytics #250. The service life of electronics will be increased, about the guarantee

In Russia, they proposed to increase the service life of household appliances and electronics up to ten years, and such a proposal came from the head of the Ministry of Natural Resources Headbands in Uganda of the Russian Federation Alexandra Kozlova. That the proposal comes from an environmental official is no coincidence, as it is a form of combating e-waste. Perhaps such a proposal will be received with a bang by those who advocate responsible consumption of goods. But to understand the pros and cons, we need to understand how the home appliance and electronics market works, what life span is, and what impact it has on manufacturers.

Very often people confuse the warranty period and the service life of the product, although these are completely different concepts. The warranty period is determined by law for different categories of goods in each country, and the manufacturer has no right to reduce this period. During its duration, he is obliged to carry out repairs of the goods if they fail due to his fault, for example, due to design flaws. The warranty period is always less than the service life, in rare cases they can be equal, but this is rather an exception to the rule.

Formally, the state may not indicate the service life for different types of equipment, however, in Russia, historically, certain terms for household appliances have been adopted, for example:

  • Refrigerator - from 5 to 10 years, depending on the type of construction, the number of chambers;
  • Washing machine - 7 to 8 years old;
  • Air conditioner - up to 10 years;
  • Microwave - up to 7 years;
  • Kitchen stove - 10 to 15 years depending on type;
  • TV - 7 to 10 years old;
  • Iron - 3 to 5 years;
  • Teapot - up to 2 years.

Reality and prospects of the IT professions market

What professions are the most popular and highly paid?

Review of the smartphone Samsung Galaxy A22s 5G (SM A226B/DSN)

A niche smartphone with 5G support for minimal money - it's not even on the Samsung website, but it's sold in Russia. Compare with Galaxy A22 - is it worth the money?

Kia Picanto test. The last of the city cars

Somehow imperceptibly, almost all compact city cars left Russia, which replaced compact class sedans and liftbacks like Hyundai Solaris and Skoda Rapid. There are always two real city cars left on our market, this is the hero of our material Kia Picanto and Chevrolet Spark, along with its counterpart under the Ravon brand.

TCL TW30 MoveAudio S600 TWS headphones review

Any decent smartphone manufacturer is bound to offer their own TWS headset with them. So TCL introduced in December on the Russian market not only a flagship smartphone, but also a flagship headset. Let's see what happened ...

There is another point that is difficult to understand, which is often interpreted not in favor of the buyer, people are being brainwashed. Manufacturers like to count the service life from the moment the device was announced, for example, they announced the model in January 2021, which means that the service life of three years will end in January 2024. But this is wrong, since the service life begins from the moment the device is purchased, and not from its announcement or production date. This is stated quite clearly in the Apple warranty card.

In Europe, until recently, the situation was similar to Russia, but since March 1, a new law has been in force in 27 European countries, in the media it has received the name “Right to Repair”. The service life for televisions, refrigerators, dishwashers, washing machines, hair dryers has been extended to ten years, and it is planned to expand the law to cover all kinds of electronics, including smartphones and computers. Therefore, the actions of Russian officials can be safely considered a repetition of what has been done in Europe. In my opinion, this is a good experience worth adopting.

The European law specifically discusses several nuances that are unpleasant for manufacturers. For example, each device must come with instructions that explain how certain parts of the product can be repaired. It is also necessary to use publicly available screws, fasteners, which will allow disassembling the equipment in case of impossibility of repair, dismantling means further disposal, and it can be carried out by independent companies. Compliance with the law implies that manufacturers will not be able to invent their own screws that differ from those generally accepted. Among other trifles, I note that manufacturers cannot impose restrictions on repairs only in branded service centers or those that have been authorized for this. Effectively this means that any service centers can be used for repairs and this can only affect your warranty within its validity period.

Recycling of electric car batteries, modern mines in cities and ecology

The problem of recycling electric car batteries, the impact on the environment and the prospects for building new factories ...

The implications for the market are huge and positive. For example, manufacturers that try to build artificial obsolescence into their products, where the product fails outside the warranty period, will be forced to reconsider their approach or change the design of the devices. Today, such companies are pushing for the purchase of new devices, since old ones are difficult to repair, with an increase in service life it will become more difficult. First of all, this will affect household appliances (kettles, hair dryers, etc.), large household appliances already have a large margin of safety, and they can be repaired. For electronics, this is also important, we will get a longer life for all devices, with the exception of accessories, for example, the same wireless headphones in TWS format (these are consumables, they are not repaired).

Support by the manufacturer of the spare parts warehouse for repairs does not result in significant money (for those who maintain services, for the rest it is a pain), so this will not affect the cost of goods on the shelf. Moreover, companies will begin to focus more on components that will last longer, that is, in theory, the quality of products will increase and literally everyone will benefit from this.

We are all different people, and it is impossible to say that we have the same approach to our devices. How many years do you usually use your smartphone? I have this year, my children have a couple of years, someone can reach 3-4 years, but then moral obsolescence sets in and I want to change the model to something else. I know people who use their phones and smartphones to the limit, their term reaches 6-8 years! But if we talk about the average time for the market, then the phone lives 4-5 years, not necessarily in the same hands.

Extension of the service life will mean that the life of the smartphone can be extended, it can be repaired, and, therefore, the situation in the secondary market will improve, there will be more functional models, their price will not fall so quickly. For an ordinary person, this means that the price of repurchase in a trade-in will rise, it will become more profitable to hand over their devices. For manufacturers, at the same time, this is a clear and fat minus, their current sales will drop.

And here is the question of how much the market will shrink if models live longer than today. In my opinion, it is impossible to talk about cardinal changes, the market will not change beyond recognition. We can assume that the market will shrink by about 2 million smartphones annually, this is exactly the amount that will be additionally repaired. Even starting from the smartphone market size of 35 million units per year, we will see that the change will not exceed 10% of the market for new devices. Yes, the volume is significant, but there is no cardinal breakdown of the market, and therefore the price of smartphones cannot grow due to this factor.

An unobvious consequence is also the fact that new models will have to compete with their predecessors, which are presented on the secondary market. People will increasingly choose used models, and not only for economic reasons, the very conscious consumption is gaining momentum. At the same time, the purchase of a two-three-year-old flagship at the price of a model of the lower part of the middle segment will clearly be profitable and will provide fundamentally different opportunities. We can safely say that this approach already exists on the Russian market, and with the growth of supply it will only gain momentum. But it will also not become dominant, not everyone wants used equipment.

Whatever one may say, increasing the service life is a good thing, and almost everyone benefits from it. Manufacturers suffer, but their losses are not significant enough to be taken into account. Therefore, this initiative needs to be supported, it will give us new opportunities and clearly reduce the amount of electronic waste that has now filled the landfills of all cities. In Russia and other countries of the world, they have not yet learned how to do something with this electronic waste, it turns into a huge headache and directly affects the quality of life. Electronic waste is aggressive towards the environment, and so far only China has somehow learned how to recycle it, and then there it is a completely separate issue related to the extraction of old components, and not to caring for the environment. We have such an approach at the moment is unlikely, which means that it is necessary to increase the service life of various devices by all means. Moreover, there are all the prerequisites for this.

The last thing I wanted to touch on in this article is the cost of repairs. Many argue that manufacturers will comply with the law, but will increase the cost of repairs to compensate for their costs. In theory, this can happen, in practice the state will monitor this, and unreasonable overpricing will be impossible, otherwise fines will follow. So don't worry about that either.

With the adoption of such laws in Russia, the availability of a properly organized service for all manufacturers will become a necessity. And now, according to the law, one cannot do without such a service, but many get out and save, then this saving will obviously go sideways. Or you will have to create manufacturers for several years, and then change the sign and start all over again. Which is also costly and not an option.

Couch analytics #249. Independent Honor returns to the smartphone market

The return of Honor to the market, the lifting of US sanctions, when and what models will appear, what will be their cost ...

Sofa analytics #250. The service life of electronics will be increased, about the guarantee

In Russia, they proposed to increase the service life of household appliances and electronics up to ten years, and such a proposal came from the head of the Ministry of Natural Resources Headbands in Uganda of the Russian Federation Alexander Kozlov. That the proposal comes from an environmental official is no coincidence, as it is a form of combating e-waste. Perhaps such a proposal will be received with a bang by those who advocate responsible consumption of goods. But to understand the pros and cons, we need to understand how the home appliance and electronics market works, what life span is, and what impact it has on manufacturers.

In Russia, they proposed to increase the service life of household appliances and electronics up to ten years, and such a proposal came from the head of the Ministry of Natural Resources Headbands in Uganda Headbands in Uganda RF Alexander Kozlov. That the proposal comes from an environmental official is no coincidence, as it is a form of combating e-waste. Perhaps such a proposal will be received with a bang by those who advocate responsible consumption of goods. But to understand the pros and cons, we need to understand how the home appliance and electronics market works, what life span is, and what impact it has on manufacturers.

Very often people confuse the warranty period and the service life of the product, although these are completely different concepts. The warranty period is determined by law for different categories of goods in each country, and the manufacturer has no right to reduce this period. During its duration, he is obliged to carry out repairs of the goods if they fail due to his fault, for example, due to design flaws. The warranty period is always less than the service life, in rare cases they can be equal, but this is rather an exception to the rule.

In Europe, until recently, the situation was similar to Russia, but since March 1, a new law has been in force in 27 European countries, in the media it has received the name “Right to Repair”. The service life for televisions, refrigerators, dishwashers, washing machines, hair dryers has been extended to ten years, and it is planned to expand the law to cover all kinds of electronics, including smartphones and computers. Therefore, the actions of Russian officials can be safely considered a repetition of what has been done in Europe. In my opinion, this is a good experience worth adopting.

The European law specifically discusses several nuances that are unpleasant for manufacturers. For example, each device must come with instructions that explain how certain parts of the product can be repaired. It is also necessary to use publicly available screws, fasteners, which will allow disassembling the equipment in case of impossibility of repair, dismantling means further disposal, and it can be carried out by independent companies. Compliance with the law implies that manufacturers will not be able to invent their own screws that differ from those generally accepted. Among other trifles, I note that manufacturers cannot impose restrictions on repairs only in branded service centers or those that have been authorized for this. Effectively this means that any service centers can be used for repairs and this can only affect your warranty within its validity period.

Recycling of electric car batteries, modern mines in cities and ecology

The problem of recycling electric car batteries, the impact on the environment and the prospects for the construction of new factories ...

The implications for the market are huge and positive. For example, manufacturers that try to build artificial obsolescence into their products, where the product fails outside the warranty period, will be forced to reconsider their approach or change the design of the devices. Today, such companies are pushing for the purchase of new devices, since old ones are difficult to repair, with an increase in service life it will become more difficult. First of all, this will affect household appliances (kettles, hair dryers, etc.), large household appliances already have a large margin of safety, and they can be repaired. For electronics, this is also important, we will get longer lifespans for all devices, with the exception of accessories, for example, the same wireless headphones in TWS format (these are consumables, they are not repaired).

Support by the manufacturer of the spare parts warehouse for repairs does not result in significant money (for those who maintain services, for the rest it is a pain), so this will not affect the cost of goods on the shelf. Moreover, companies will begin to focus more on components that will last longer, that is, in theory, the quality of products will increase and literally everyone will benefit from this.

We are all different people, and it is impossible to say that we have the same approach to our devices. How many years do you usually use your smartphone? I have this year, my children have a couple of years, someone can reach 3-4 years, but then moral obsolescence sets in and I want to change the model to something else. I know people who use their phones and smartphones to the limit, their term reaches 6-8 years! But if we talk about the average time for the market, then the phone lives 4-5 years, not necessarily in the same hands.

Extension of the service life will mean that the life of the smartphone can be extended, it can be repaired, which means that the situation in the secondary market will improve, there will be more workable models, their price will not fall so quickly. For an ordinary person, this means that the price of repurchase in a trade-in will rise, it will become more profitable to hand over their devices. For manufacturers, at the same time, this is a clear and fat minus, their current sales will drop.

And here is the question of how much the market will shrink if models live longer than today. In my opinion, it is impossible to talk about cardinal changes, the market will not change beyond recognition. We can assume that the market will shrink by about 2 million smartphones annually, this is exactly the amount that will be additionally repaired. Even starting from the smartphone market size of 35 million units per year, we will see that the change will not exceed 10% of the market for new devices. Yes, the volume is significant, but there is no cardinal breakdown of the market, and therefore the price of smartphones cannot grow due to this factor.

An unobvious consequence is also the fact that new models will have to compete with their predecessors, which are presented on the secondary market. People will increasingly choose used models, and not only for economic reasons, the very conscious consumption is gaining momentum. At the same time, the purchase of a two-three-year-old flagship at the price of a model of the lower part of the middle segment will clearly be profitable and will provide fundamentally different opportunities. We can safely say that this approach already exists on the Russian market, and with the growth of supply it will only gain momentum. But it will also not become dominant, not everyone wants used equipment.

Whatever one may say, increasing the service life is a good thing, and almost everyone benefits from it. Producers suffer, but their losses are not significant enough to be taken into account. Therefore, this initiative needs to be supported, it will give us new opportunities and clearly reduce the amount of electronic waste that has now filled the landfills of all cities. In Russia and other countries of the world, they have not yet learned how to do something with this electronic waste, it turns into a huge headache and directly affects the quality of life. Electronic waste is aggressive towards the environment, and so far only China has somehow learned how to recycle it, and then there it is a completely separate issue related to the extraction of old components, and not to caring for the environment. We have such an approach at the moment is unlikely, which means that it is necessary to increase the service life of various devices by all means. Moreover, there are all the prerequisites for this.

The last thing I wanted to touch on in this article is the cost of repairs. Many argue that manufacturers will comply with the law, but will increase the cost of repairs to compensate for their costs. In theory, this can happen, in practice the state will monitor this, and unreasonable overpricing will be impossible, otherwise fines will follow. So don't worry about that either.

With the adoption of such laws in Russia, the availability of a properly organized service for all manufacturers will become a necessity. And now, according to the law, one cannot do without such a service, but many get out and save, then this saving will obviously go sideways. Or you will have to create manufacturers for several years, and then change the sign and start all over again. Which is also costly and not an option.

Couch analytics #249. Independent Honor returns to the smartphone market

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