MTS, new Smart mini

Another Smart mini, not even four months have passed. And twice they postponed the upgrade of the tariff in Moscow. And also about a separate Internet traffic meter plus speed limiters for Odnoklassniki and other social networks, an interesting solution for both users and the operator himself.

You might get the impression that our operators are ganging up on the "starting", the cheapest package rates. They shred, rewrite and in every possible way over them, the poor, are castigated. The impression is wrong. Erroneous in the sense that it is not an "impression" but a fact. Entry-level package tariffs are the most popular, they have the most subscribers connected to them, and they generate the maximum income due to their mass character. According to the principle "and ten old women - already a ruble!". Marketers are closely monitoring the situation on the market, and be sure: the "bar" of the minimum price (subscription fee per month) quickly levels out at the same level. For the consumer, the question is what and from whom he receives for this money.

It would seem absurd to choose a tariff according to the level of the monthly fee. Plus or minus 100-200 rubles. they won't make the weather a month, but that's how it works. Take whatever is cheaper. And one more phenomenon of the cellular market - people firmly believe that the new tariff is better than the previous one. The task of marketers is precisely to confirm and strengthen this belief. And our job is to figure it out. What we, in fact, will do now.

Smart mini

You can read the news here. From the obvious - the tariff was brought into line with the Moscow market, the monthly fee increased from 200 to 300 rubles per month. The scheme for providing a package of minutes to all networks, including MTS, has also been preserved. And, accordingly, the scheme for enabling unlimited within the network was preserved only after this package was used up.

Smart mini 02.2015 Smart mini (since 11/12/2015) Smart mini (since 03/09/2016)
Subscriber fee 200 rub. 200 rub. 300 rub.
Minute package none 200 min 250 min
Local within the network RUB 0 From package 200 min. From package 250 min.
Locals within the network over the package RUB 0 RUB 0 RUB 0
Intercity within the network 0 rub. (1000 min/month) From the package 200 min. From the package 250 min.
Intercity within the network over the package< /td> 0 rub./min (1000 min/month) 1.5 rub./min 2 rub./min
Local to other networks 1.5 rub./min From package 200 min. From package 250 min.
Local to other networks in excess of the package 1.5 RUB/min 1.5 RUB/min 2 RUB/min
Intercity to other networks 10 rub./min From the package 200 min. From the package 250 min.
Intercity to other networks in excess of the package 10 rub./min 14 rub./min 14 rub. /min
Roaming within Russia Home tariff* Home tariff* Home tariff*< /td>
Internet Bundle 0.5 GB 1 GB 2 GB
SMS package 50 SMS 50 SMS 250 SMS
* With Buses & Microbuses in Mwanza Region option "Smart is like home everywhere" for an additional 100 rubles . per month

Rounding the Internet session, as in the previous Smart mini, there are 200 KB left instead of the usual 150 KB. I would venture to suggest that now such rounding will become standard in MTS package tariffs.

About MTS Radio. I also want to draw your attention to a “fresh” note in the tariff description:

“From March 4, 2016, the MTS Radio service is included in the initial (when connecting the tariff) and mandatory (when switching to the tariff) service packages. The MTS Radio service allows you to replace beeps for outgoing calls with music and useful information: weather forecast, exchange rates, etc. The MTS Radio service is connected within 3 days from the moment of activation or switching to the tariff. The subscription fee for the MTS Radio service is 0 rubles. To deactivate the service, dial *567*0#(call)".

Super-useful service: when dialing a number, you can hear music instead of long beeps. Or the weather forecast "and so on." I would advise you to immediately turn this thing off, away from sin. I have not tried it myself, because I am allergic to content, but you can read it here. While all these "and so on." are indicated on Smart mini with a subscriber of zero rubles, but please note: by connecting to the tariff, you automatically agreed to use this service. And if in a month or two “MTS Radio” suddenly becomes paid, then you are “evil Pinocchio to yourself.”

Summary. So, what do we get for an increase from 200 to 300 rubles. monthly fee on the new Smart mini?

  • Five times more local SMS (from 50 to 250)
  • Twice as much Internet traffic (from 1 GB to 2 GB)
  • A quarter more minutes in the package (from 200 to 250)
  • Price increase from RUB 1.5/min to RUB 2.0/min for local calls over package
  • Price increase from 1.5 rubles/min to 2.0 rubles/min for calls to the MTS network in other regions.

Taking into account the fact that an additional 1 GB of traffic on the old Smart mini costs exactly the same 100 rubles. differences in the monthly fee, the conclusion is obvious: it is recommended to switch to the new version of the tariff only for those who make few calls, but write a lot of SMS messages. Everyone else on the new version of the tariff will pay more. You can, of course, try to choose a scenario / profile in which the new version of the tariff will be more profitable, but it will already be a very skinny spherical horse in a vacuum.

About VKontakte, Odnoklassniki.ru and Facebook

It is not necessary to write about the popularity of social networks, everyone already knows about it. And those who have not encountered, they probably heard. Moreover, there are many people for whom the Internet (including mobile Internet) begins and ends with a social network. Not because they are so limited, they just do not need anything else from the Internet. Music, films, communication, correspondence, games - all this is on the social network, and for many there is more than enough for them.

The fact that MTS has made free and full access to social networks is not just news, for some it is great news. Even if only on Smart tariffs starting from Smart, the popular Smart mini was not invited to this holiday. The scheme of technical implementation is very interesting and deserves a separate analysis.

You can read the news here, quotes:

  • Provides traffic within the resources of VKontakte, Odnoklassniki.ru and Facebook for 0 rubles
  • Available throughout Russia, except Norilsk, Magadan Region, Kamchatka Territory and Chukotka Autonomous Region
  • On a permanent basis

Please note that before June 1 is the connection period, not the option validity period. The same date is limited not only to automatic connection when switching to a tariff, but also to manually connecting the option. Disabling the option is by command *111*345*2#. When switching to any tariff other than Smart, Smart Nonstop, Smart+, Smart Top or ULTRA, the option is disabled automatically.

How it works. You can read about all the details on the MTS website here. When you enter, for example, Odnoklassniki, the traffic from the main package is no longer consumed, an additional full-speed package of 3 GB in size is included, after it is exhausted, the speed in the social network is cut to 512 Kbps. The main condition is that free traffic is provided only when accessing the mobile version of the site or through the official social network application.

Free traffic is not spent on built-in VKontakte, Odnoklassniki.ru and Facebook resources from third-party resources, such as YouTube, RuTube, Vimeo, Yandex.Maps, etc. Also on push notifications and app updates. Also, free traffic is not allocated when accessing through the Opera browser or any other that uses traffic compression.

For whom and why? For whom - of course, there are enough ardent fans of social networks. It is no coincidence that the advertisement of the option was even brought to the general “showcase” of Smart tariffs. And, surprisingly, there are people for whom even 10 GB of traffic on Smart nonstop is not enough for daily social networking. Of these, traffic became insufficient for many after the unlimited 4G promotion ended at MTS. There is a subtlety: with the option connected, when sitting on a social network, only additional free traffic is consumed. If the speed of 512 Kbps after the exhaustion of 3 GB does not suit you, then you can buy more traffic through the "Turbo button". That is, a funny collision is possible: the subscriber has 7-8 GB of unused traffic from the main package, and he will buy more traffic for Odnoklassniki or watch local content at a speed of 512 Kbps. Therefore, if the main package is enough for your favorite social network and everything else, it is better to disable this option. Why do you need slow Internet, even if it's free, if you have enough of your own?

As a quick hack, if your internet needs are mostly social, you can try switching to Smart instead of Smart nonstop. Save 50 rub. per month and get 100 more minutes.

Important UPDATE

While the review was lying and waiting for publication, the news about the rise in prices on the archived and current Smart tariffs “arrived”. The new prices completely change the situation and conclusions, but do not rewrite the finished and already laid out material?

Extensive news about the price increase on all Smart tariffs can be read here. In a nutshell - up to 2.0 rubles per minute, prices for local calls in excess of the package increase and, in addition, at Smart mini archive tariffs up to 2.0 rubles per minute for calls to MTS subscribers in other regions. Also, additional packages of Internet traffic are becoming more expensive by one and a half times, from 100 to 150 rubles. for 1 GB and from 50 to 75 rubles. for 500 MB.

In this regard, my conclusion about the absolute unreasonableness of the transition from the archived Smart Mini to the new one is no longer relevant. The “inconsistency” was promptly corrected by raising prices at archival rates. And now the new Smart Mini has acquired the required attractiveness, it is no longer a pity to pay 300 rubles. instead of the previous 200.

But that's not all. So that subscribers of other tariffs do not feel offended for being ignored, on all (including archived) options BIT, BIT Smart and Super BIT raised prices for additional traffic packages, the news is here.

I'm also genuinely amused by the difference in approach between competitors. Mikhail Slobodin from a high rostrum broadcasts that “The cellular communication market will be able to grow only due to an increase in the cost of mobile Internet. ”And Beeline rakes a flurry of negative publications in the press, although the prices are (yet?) the same. But MTS does not say anything, they just silently raise Internet prices by one and a half times, remaining “white and fluffy” in the eyes of the reading public.

MTS, new Smart mini

Another Smart mini, not even four months have passed. And twice they postponed the upgrade of the tariff in Moscow. And also about a separate Internet traffic meter plus speed limiters for Odnoklassniki and other social networks, an interesting solution for both users and the operator himself.

You might get the impression that our operators are ganging up on the "starting", the cheapest package rates. They shred, rewrite and in every possible way over them, the poor, are castigated. The impression is wrong. Erroneous in the sense that it is not an "impression" but a fact. Entry-level package tariffs are the most popular, they have the most subscribers connected to them, and they generate the maximum income due to their mass character. According to the principle "and ten old women - already a ruble!". Marketers are closely monitoring the situation on the market, and be sure: the "bar" of the minimum price (subscription fee per month) quickly levels out at the same level. For the consumer, the question is what and from whom he receives for this money.

It would seem absurd to choose a tariff according to the level of the monthly fee. Plus or minus 100-200 rubles. they won't make the weather a month, but that's how it works. Take whatever is cheaper. And one more phenomenon of the cellular market - people firmly believe that the new tariff is better than the previous one. The task of marketers is precisely to confirm and strengthen this belief. And our job is to figure it out. What we, in fact, will do now.

Smart mini

You can read the news here. From the obvious - the tariff was brought into line with the Moscow market, the monthly fee increased from 200 to 300 rubles per month. The scheme for providing a package of minutes to all networks, including MTS, has also been preserved. And, accordingly, the scheme for enabling unlimited within the network was preserved only after this package was used up.

Smart mini 02.2015 Smart mini (since 11/12/2015) Smart mini (since 03/09/2016)
Subscriber fee 200 rub. 200 rub. 300 rub.
Minute package none 200 min 250 min
Local within the network RUB 0 From package 200 min. From package 250 min.
Locals within the network over the package RUB 0 RUB 0 RUB 0
Intercity within the network 0 rub. (1000 min/month) From the package 200 min. From the package 250 min.
Intercity within the network over the package< /td> 0 rub./min (1000 min/month) 1.5 rub./min 2 rub./min
Local to other networks 1.5 rub./min From package 200 min. From package 250 min.
Local to other networks in excess of the package 1.5 RUB/min 1.5 RUB/min 2 RUB/min
Intercity to other networks 10 rub./min From the package 200 min. From the package 250 min.
Intercity to other networks in excess of the package 10 rub./min 14 rub./min 14 rub. /min
Roaming within Russia Home tariff* Home tariff* Home tariff*< /td>
Internet Bundle 0.5 GB 1 GB 2 GB
SMS package 50 SMS 50 SMS 250 SMS
* With Buses & Microbuses in Mwanza Region option "Smart is like home everywhere" for an additional 100 rubles . per month

Rounding the Internet session, as in the previous Smart mini, there are 200 KB left instead of the usual 150 KB. I would venture to suggest that now such rounding will become standard in MTS package tariffs.

About MTS Radio. I also want to draw your attention to a “fresh” note in the tariff description:

“From March 4, 2016, the MTS Radio service is included in the initial (when connecting the tariff) and mandatory (when switching to the tariff) service packages. The MTS Radio service allows you to replace beeps for outgoing calls with music and useful information: weather forecast, exchange rates, etc. The MTS Radio service is connected within 3 days from the moment of activation or switching to the tariff. The subscription fee for the MTS Radio service is 0 rubles. To deactivate the service, dial *567*0#(call)".

Super-useful service: when dialing a number, you can hear music instead of long beeps. Or the weather forecast "and so on." I would advise you to immediately turn this thing off, away from sin. I have not tried it myself, because I am allergic to content, but you can read it here. While all these "and so on." are indicated on Smart mini with a subscriber of zero rubles, but please note: by connecting to the tariff, you automatically agreed to use this service. And if in a month or two “MTS Radio” suddenly becomes paid, then you are “evil Pinocchio to yourself.”

Summary. So, what do we get for an increase from 200 to 300 rubles. monthly fee on the new Smart mini?

  • Five times more local SMS (from 50 to 250)
  • Twice as much Internet traffic (from 1 GB to 2 GB)
  • A quarter more minutes in the package (from 200 to 250)
  • Price increase from RUB 1.5/min to RUB 2.0/min for local calls over package
  • Price increase from 1.5 rubles/min to 2.0 rubles/min for calls to the MTS network in other regions.

Taking into account the fact that an additional 1 GB of traffic on the old Smart mini costs exactly the same 100 rubles. differences in the monthly fee, the conclusion is obvious: it is recommended to switch to the new version of the tariff only for those who make few calls, but write a lot of SMS messages. Everyone else on the new version of the tariff will pay more. You can, of course, try to choose a scenario / profile in which the new version of the tariff will be more profitable, but it will already be a very skinny spherical horse in a vacuum.

About VKontakte, Odnoklassniki.ru and Facebook

It is not necessary to write about the popularity of social networks, everyone already knows about it. And those who have not encountered, they probably heard. Moreover, there are many people for whom the Internet (including mobile Internet) begins and ends with a social network. Not because they are so limited, they just do not need anything else from the Internet. Music, films, communication, correspondence, games - all this is on the social network, and for many there is more than enough for them.

The fact that MTS has made free and full access to social networks is not just news, for some it is great news. Even if only on Smart tariffs starting from Smart, the popular Smart mini was not invited to this holiday. The scheme of technical implementation is very interesting and deserves a separate analysis.

You can read the news here, quotes:

  • Provides traffic within the resources of VKontakte, Odnoklassniki.ru and Facebook for 0 rubles
  • Available throughout Russia, except Norilsk, Magadan Region, Kamchatka Territory and Chukotka Autonomous Region
  • On a permanent basis

Please note that before June 1 is the connection period, not the option validity period. The same date is limited not only to automatic connection when switching to a tariff, but also to manually connecting the option. Disabling the option is by command *111*345*2#. When switching to any tariff other than Smart, Smart Nonstop, Smart+, Smart Top or ULTRA, the option is disabled automatically.

How it works. You can read about all the details on the MTS website here. When you enter, for example, Odnoklassniki, the traffic from the main package is no longer consumed, an additional full-speed package of 3 GB in size is included, after it is exhausted, the speed in the social network is cut to 512 Kbps. The main condition is that free traffic is provided only when accessing the mobile version of the site or through the official social network application.

Free traffic is not spent on built-in VKontakte, Odnoklassniki.ru and Facebook resources from third-party resources, such as YouTube, RuTube, Vimeo, Yandex.Maps, etc. Also on push notifications and app updates. Also, free traffic is not allocated when accessing through the Opera browser or any other that uses traffic compression.

For whom and why? For whom - of course, there are enough ardent fans of social networks. It is no coincidence that the advertisement of the option was even brought to the general “showcase” of Smart tariffs. And, surprisingly, there are people for whom even 10 GB of traffic on Smart nonstop is not enough for daily social networking. Of these, traffic became insufficient for many after the unlimited 4G promotion ended at MTS. There is a subtlety: with the option connected, when sitting on a social network, only additional free traffic is consumed. If the speed of 512 Kbps after the exhaustion of 3 GB does not suit you, then you can buy more traffic through the "Turbo button". That is, a funny collision is possible: the subscriber has 7-8 GB of unused traffic from the main package, and he will buy more traffic for Odnoklassniki or watch local content at a speed of 512 Kbps. Therefore, if the main package is enough for your favorite social network and everything else, it is better to disable this option. Why do you need slow Internet, even if it's free, if you have enough of your own?

As a quick hack, if your internet needs are mostly social, you can try switching to Smart instead of Smart nonstop. Save 50 rub. per month and get 100 minutes more.

Important UPDATE

While the review was lying and waiting for publication, the news about the rise in prices on the archived and current Smart tariffs “arrived”. The new prices completely change the situation and conclusions, but do not rewrite the finished and already laid out material?

Extensive news about the price increase on all Smart tariffs can be read here. In a nutshell - up to 2.0 rubles per minute, prices for local calls in excess of the package increase and, in addition, at Smart mini archive tariffs up to 2.0 rubles per minute for calls to MTS subscribers in other regions. Also, additional packages of Internet traffic are becoming more expensive by one and a half times, from 100 to 150 rubles. for 1 GB and from 50 to 75 rubles. for 500 MB.

In this regard, my conclusion about the absolute unreasonableness of the transition from the archived Smart Mini to the new one is no longer relevant. The “inconsistency” was promptly corrected by raising prices at archival rates. And now the new Smart Mini has acquired the required attractiveness, it is no longer a pity to pay 300 rubles. instead of the previous 200.

But that's not all. So that subscribers of other tariffs do not feel offended for being ignored, on all (including archived) options BIT, BIT Smart and Super BIT raised prices for additional traffic packages, the news is here.

I'm also genuinely amused by the difference in approach between competitors. Mikhail Slobodin from a high rostrum broadcasts that “The cellular communication market will be able to grow only due to an increase in the cost of mobile Internet. ”And Beeline rakes a flurry of negative publications in the press, although the prices are (yet?) the same. But MTS does not say anything, they just silently raise Internet prices by one and a half times, remaining “white and fluffy” in the eyes of the reading public.

MTS, new Smart mini

Another Smart mini, not even four months have passed. And twice they postponed the upgrade of the tariff in Moscow. And also about a separate Internet traffic meter plus speed limiters for Odnoklassniki and other social networks, an interesting solution for both users and the operator himself.

You might get the impression that our operators are ganging up on the "starting", the cheapest package rates. They shred, rewrite and in every possible way over them, the poor, are castigated. The impression is wrong. Erroneous in the sense that it is not an "impression" but a fact. Entry-level package tariffs are the most popular, they have the most subscribers connected to them, and they generate the maximum income due to their mass character. According to the principle "and ten old women - already a ruble!". Marketers are closely monitoring the situation on the market, and be sure: the "bar" of the minimum price (subscription fee per month) quickly levels out at the same level. For the consumer, the question is what and from whom he receives for this money.

It would seem absurd to choose a tariff according to the level of the monthly fee. Plus or minus 100-200 rubles. they won't make the weather a month, but that's how it works. Take whatever is cheaper. And one more phenomenon of the cellular market - people firmly believe that the new tariff is better than the previous one. The task of marketers is precisely to confirm and strengthen this belief. And our job is to figure it out. What we, in fact, will do now.

Smart mini

You can read the news here. From the obvious - the tariff was brought into line with the Moscow market, the monthly fee increased from 200 to 300 rubles per month. The scheme for providing a package of minutes to all networks, including MTS, has also been preserved. And, accordingly, the scheme for enabling unlimited within the network was preserved only after this package was used up.

Smart mini 02.2015 Smart mini (since 11/12/2015) Smart mini (since 03/09/2016)
Subscriber fee 200 rub. 200 rub. 300 rub.
Minute package none 200 min 250 min
Local within the network RUB 0 From package 200 min From package 250 min
Locals within the network over the package RUB 0 RUB 0 RUB 0
Intercity within the network 0 rub. (1000 min/month) From the package 200 min. From the package 250 min.
Intercity within the network over the package< /td> 0 rub./min (1000 min/month) 1.5 rub./min 2 rub./min
Local to other networks 1.5 rub./min From package 200 min. From package 250 min.
Local to other networks in excess of the package 1.5 RUB/min 1.5 RUB/min 2 RUB/min
Intercity to other networks 10 rub./min From the package 200 min. From the package 250 min.
Intercity to other networks in excess of the package 10 rub./min 14 rub./min 14 rub. /min
Roaming within Russia Home tariff* Home tariff* Home tariff*< /td>
Internet Bundle 0.5 GB 1 GB 2 GB
SMS package 50 SMS 50 SMS 250 SMS
* With Buses & Microbuses in Mwanza Region option "Smart is like home everywhere" for an additional 100 rubles . per month

Rounding the Internet session, as in the previous Smart mini, there are 200 KB left instead of the usual 150 KB. I would venture to suggest that now such rounding will become standard in MTS package tariffs.

About MTS Radio. I also want to draw your attention to a “fresh” note in the tariff description:

“From March 4, 2016, the MTS Radio service is included in the initial (when connecting the tariff) and mandatory (when switching to the tariff) service packages. The MTS Radio service allows you to replace beeps for outgoing calls with music and useful information: weather forecast, exchange rates, etc. The MTS Radio service is connected within 3 days from the moment of activation or switching to the tariff. The subscription fee for the MTS Radio service is 0 rubles. To deactivate the service, dial *567*0#(call)".

Super-useful service: when dialing a number, you can hear music instead of long beeps. Or the weather forecast "and so on." I would advise you to immediately turn this thing off, away from sin. I have not tried it myself, because I am allergic to content, but you can read it here. While all these "and so on." are indicated on Smart mini with a subscriber of zero rubles, but please note: by connecting to the tariff, you automatically agreed to use this service. And if in a month or two “MTS Radio” suddenly becomes paid, then you are “evil Pinocchio to yourself.”

Summary. So, what do we get for an increase from 200 to 300 rubles. monthly fee on the new Smart mini?

  • Five times more local SMS (from 50 to 250)
  • Twice as much Internet traffic (from 1 GB to 2 GB)
  • A quarter more minutes in the package (from 200 to 250)
  • Price increase from RUB 1.5/min to RUB 2.0/min for local calls over package
  • Price increase from 1.5 rubles/min to 2.0 rubles/min for calls to the MTS network in other regions.

Taking into account the fact that an additional 1 GB of traffic on the old Smart mini costs exactly the same 100 rubles. differences in the monthly fee, the conclusion is obvious: it is recommended to switch to the new version of the tariff only for those who make few calls, but write a lot of SMS messages. Everyone else on the new version of the tariff will pay more. You can, of course, try to choose a scenario / profile in which the new version of the tariff will be more profitable, but it will already be a very skinny spherical horse in a vacuum.

About VKontakte, Odnoklassniki.ru and Facebook

It is not necessary to write about the popularity of social networks, everyone already knows about it. And those who have not encountered, they probably heard. Moreover, there are many people for whom the Internet (including mobile Internet) begins and ends with a social network. Not because they are so limited, they just do not need anything else from the Internet. Music, films, communication, correspondence, games - all this is on the social network, and for many there is more than enough for them.

The fact that MTS has made free and full access to social networks is not just news, for some it is great news. Even if only on Smart tariffs starting from Smart, the popular Smart mini was not invited to this holiday. The scheme of technical implementation is very interesting and deserves a separate analysis.

You can read the news here, quotes:

  • Provides traffic within the resources of VKontakte, Odnoklassniki.ru and Facebook for 0 rubles
  • Available throughout Russia, except Norilsk, Magadan Region, Kamchatka Territory and Chukotka Autonomous Region
  • On a permanent basis

Please note that before June 1 is the connection period, not the option validity period. The same date is limited not only to automatic connection when switching to a tariff, but also to manually connecting the option. Disabling the option is by command *111*345*2#. When switching to any tariff other than Smart, Smart Nonstop, Smart+, Smart Top or ULTRA, the option is disabled automatically.

How it works. You can read about all the details on the MTS website here. When you enter, for example, Odnoklassniki, the traffic from the main package is no longer consumed, an additional full-speed package of 3 GB in size is included, after it is exhausted, the speed in the social network is cut to 512 Kbps. The main condition is that free traffic is provided only when accessing the mobile version of the site or through the official social network application.

Free traffic is not spent on built-in VKontakte, Odnoklassniki.ru and Facebook resources from third-party resources, such as YouTube, RuTube, Vimeo, Yandex.Maps, etc. Also on push notifications and app updates. Also, free traffic is not allocated when accessing through the Opera browser or any other that uses traffic compression.

For whom and why? For whom - of course, there are enough ardent fans of social networks. It is no coincidence that the advertisement of the option was even brought to the general “showcase” of Smart tariffs. And, surprisingly, there are people for whom even 10 GB of traffic on Smart nonstop is not enough for daily social networking. Of these, traffic became insufficient for many after the unlimited 4G promotion ended at MTS. There is a subtlety: with the option connected, when sitting on a social network, only additional free traffic is consumed. If the speed of 512 Kbps after the exhaustion of 3 GB does not suit you, then you can buy more traffic through the "Turbo button". That is, a funny collision is possible: the subscriber has 7-8 GB of unused traffic from the main package, and he will buy more traffic for Odnoklassniki or watch local content at a speed of 512 Kbps. Therefore, if the main package is enough for your favorite social network and everything else, it is better to disable this option. Why do you need slow Internet, even if it's free, if you have enough of your own?

As a quick hack, if your internet needs are mostly social, you can try switching to Smart instead of Smart nonstop. Save 50 rub. per month and get 100 more minutes.

Important UPDATE

While the review was lying and waiting for publication, the news about the rise in prices on the archived and current Smart tariffs “arrived”. The new prices completely change the situation and conclusions, but do not rewrite the finished and already laid out material?

Extensive news about the price increase on all Smart tariffs can be read here. In a nutshell - up to 2.0 rubles per minute, prices for local calls in excess of the package increase and, in addition, at Smart mini archive tariffs up to 2.0 rubles per minute for calls to MTS subscribers in other regions. Also, additional packages of Internet traffic are becoming more expensive by one and a half times, from 100 to 150 rubles. for 1 GB and from 50 to 75 rubles. for 500 MB.

In this regard, my conclusion about the absolute unreasonableness of the transition from the archived Smart Mini to the new one is no longer relevant. The “inconsistency” was promptly corrected by raising prices at archival rates. And now the new Smart Mini has acquired the required attractiveness, it is no longer a pity to pay 300 rubles. instead of the previous 200.

It would seem absurd to choose a tariff according to the level of the monthly fee. Plus or minus 100-200 rubles. they won't make the weather a month, but that's how it works. Take whatever is cheaper. And one more phenomenon of the cellular market - people firmly believe that the new tariff is better than the previous one. The task of marketers is precisely to confirm and strengthen this belief. And our job is to figure it out. What we, in fact, will do now.

Smart mini

You can read the news here. From the obvious - the tariff was brought into line with the Moscow market, the monthly fee increased from 200 to 300 rubles per month. The scheme for providing a package of minutes to all networks, including MTS, has also been preserved. And, accordingly, the scheme for enabling unlimited within the network was preserved only after this package was used up.

Smart mini 02.2015 Smart mini (from 11/12/2015) Smart mini (from 03/09/2016) Subscription fee 200 rubles. 200 rub. 300 rub. Minute package no 200 min 250 min Local within the network 0 rub. From the package 200 min. From the package 250 min. Local within the network over the package 0 rub. 0 rub. 0 rub. Intercity within the network 0 rub. (1000 min/month) From the package 200 min. From the package 250 min. Intercity within the network over the package 0 rub./min (1000 min/month) 1.5 rub./min 2 rub./min Local to other networks 1.5 rub./min From the package 200 min. From the package 250 min. Local to other networks over the package 1.5 RUB/min 1.5 RUB/min 2 RUB/min Intercity to other networks 10 RUB/min From the package 200 min. From the package 250 min. Intercity to other networks over the package 10 RUB/min 14 RUB/min 14 RUB/min Roaming within Russia Home tariff* Home tariff* Home tariff* Internet package 0.5 GB 1 GB 2 GB SMS package 50 SMS 50 SMS 250 SMS * With Buses & Microbuses in Mwanza Region, the option “Smart is at home everywhere” is activated for an additional 100 rubles. per month

Buses & Microbuses in Mwanza Region connected option "Everywhere at home Smart" for an additional 100 rubles. per month Smart mini 02.2015 Smart mini (from 12.11.2015) Smart mini (from 09.03.2016) Subscription fee 200 rubles. 200 rub. 300 rub. Minute package no 200 min 250 min Local within the network 0 rub. From the package 200 min. From the package 250 min. Local within the network over the package 0 rub. 0 rub. 0 rub. Intercity within the network 0 rub. (1000 min/month) From the package 200 min. From the package 250 min. Intercity within the network over the package 0 RUB/min (1000 min/month) 1.5 RUB/min 2 RUB/min Local to other networks 1.5 rub./min From the package 200 min. From the package 250 min. Local to other networks over the package RUB 1.5/min RUB 1.5/min RUB 2/min Intercity to other networks 10 rub./min From the package 200 min. From the package 250 min. Intercity to other networks over the package RUB 10/min RUB 14/min RUB 14/min Roaming within Russia Home tariff* Home tariff* Home tariff* Internet package 0.5 GB 1 GB 2 GB SMS package 50 SMS 50 SMS 250 SMS * At Buses & Microbuses in Mwanza Region connected option "Everywhere at home Smart" for an additional 100 rubles. per month * At Buses & Microbuses in Mwanza Region connected option "Everywhere at home Smart" for an additional 100 rubles. per month * At Buses & Microbuses in Mwanza Region Buses & Microbuses in Mwanza Region connected option "Everywhere at home Smart" for an additional 100 rubles. per month

Rounding the Internet session, as in the previous Smart mini, there are 200 KB left instead of the usual 150 KB. I would venture to suggest that now such rounding will become standard in MTS package tariffs.

About MTS Radio. I also want to draw your attention to a “fresh” note in the tariff description:

“From March 4, 2016, the MTS Radio service is included in the initial (when connecting the tariff) and mandatory (when switching to the tariff) service packages. The MTS Radio service allows you to replace beeps for outgoing calls with music and useful information: weather forecast, exchange rates, etc. The MTS Radio service is connected within 3 days from the moment of activation or switching to the tariff. The subscription fee for the MTS Radio service is 0 rubles. To deactivate the service, dial *567*0#(call)".

Super-useful service: when dialing a number, you can hear music instead of long beeps. Or the weather forecast "and so on." I would advise you to immediately turn this thing off, away from sin. I have not tried it myself, because I am allergic to content, but you can read it here. While all these "and so on." are indicated on Smart mini with a subscriber of zero rubles, but please note: by connecting to the tariff, you automatically agreed to use this service. And if in a month or two “MTS Radio” suddenly becomes paid, then you are “evil Pinocchio to yourself.”

Summary. So, what do we get for an increase from 200 to 300 rubles. monthly fee on the new Smart mini?

  • Five times more local SMS (from 50 to 250)
  • Twice as much Internet traffic (from 1 GB to 2 GB)
  • A quarter more minutes in the package (from 200 to 250)
  • Price increase from RUB 1.5/min to RUB 2.0/min for local calls over package
  • Price increase from 1.5 rubles/min to 2.0 rubles/min for calls to the MTS network in other regions.

Taking into account the fact that an additional 1 GB of traffic on the old Smart mini costs exactly the same 100 rubles. differences in the monthly fee, the conclusion is obvious: it is recommended to switch to the new version of the tariff only for those who make few calls, but write a lot of SMS messages. Everyone else on the new version of the tariff will pay more. You can, of course, try to choose a scenario / profile in which the new version of the tariff will be more profitable, but it will already be a very skinny spherical horse in a vacuum.

About VKontakte, Odnoklassniki.ru and Facebook

It is not necessary to write about the popularity of social networks, everyone already knows about it. And those who have not encountered, they probably heard. Moreover, there are many people for whom the Internet (including mobile Internet) begins and ends with a social network. Not because they are so limited, they just do not need anything else from the Internet. Music, films, communication, correspondence, games - all this is on the social network, and for many there is more than enough for them.

The fact that MTS has made free and full access to social networks is not just news, for some it is great news. Even if only on Smart tariffs starting from Smart, the popular Smart mini was not invited to this holiday. The scheme of technical implementation is very interesting and deserves a separate analysis.

You can read the news here, quotes:

  • Provides traffic within the resources of VKontakte, Odnoklassniki.ru and Facebook for 0 rubles
  • Available throughout Russia, except Norilsk, Magadan Region, Kamchatka Territory and Chukotka Autonomous Region
  • On a permanent basis

Please note that before June 1 is the connection period, not the option validity period. The same date is limited not only to automatic connection when switching to a tariff, but also to manually connecting the option. Disabling the option is by command *111*345*2#. When switching to any tariff other than Smart, Smart Nonstop, Smart+, Smart Top or ULTRA, the option is disabled automatically.

How it works. You can read about all the details on the MTS website here. When you enter, for example, Odnoklassniki, the traffic from the main package is no longer consumed, an additional full-speed package of 3 GB in size is included, after it is exhausted, the speed in the social network is cut to 512 Kbps. The main condition is that free traffic is provided only when accessing the mobile version of the site or through the official social network application.

Free traffic is not spent on built-in VKontakte, Odnoklassniki.ru and Facebook resources from third-party resources, such as YouTube, RuTube, Vimeo, Yandex.Maps, etc. Also on push notifications and app updates. Also, free traffic is not allocated when accessing through the Opera browser or any other that uses traffic compression.

For whom and why? It’s understandable for whom, there are enough ardent fans of social networks. It is no coincidence that the advertisement of the option was even brought to the general “showcase” of Smart tariffs. And, surprisingly, there are people for whom even 10 GB of traffic on Smart nonstop is not enough for daily social networking. Of these, traffic became insufficient for many after the unlimited 4G promotion ended in MTS. There is a subtlety: with the option connected, when sitting on a social network, only additional free traffic is consumed. If the speed of 512 Kbps after the exhaustion of 3 GB does not suit you, then you can buy more traffic through the "Turbo button". That is, a funny collision is possible: the subscriber has 7-8 GB of unused traffic from the main package, and he will buy more traffic for Odnoklassniki or watch local content at a speed of 512 Kbps. Therefore, if the main package is enough for your favorite social network and everything else, it is better to disable this option. Why do you need slow Internet, even if it's free, if you have enough of your own?

As a quick hack, if your internet needs are mostly social, you can try switching to Smart instead of Smart nonstop. Save 50 rub. per month and get 100 minutes more.

Important UPDATE

While the review was lying and waiting for publication, the news about the rise in prices on the archived and current Smart tariffs “arrived”. The new prices completely change the situation and conclusions, but do not rewrite the finished and already laid out material?

Extensive news about the price increase on all Smart tariffs can be read here. In a nutshell - up to 2.0 rubles per minute, prices for local calls in excess of the package increase and, in addition, at Smart mini archive tariffs up to 2.0 rubles per minute for calls to MTS subscribers in other regions. Also, additional packages of Internet traffic are becoming more expensive by one and a half times, from 100 to 150 rubles. for 1 GB and from 50 to 75 rubles. for 500 MB.

In this regard, my conclusion about the absolute unreasonableness of the transition from the archived Smart Mini to the new one is no longer relevant. The “inconsistency” was promptly corrected by raising prices at archival rates. And now the new Smart Mini has acquired the required attractiveness, it is no longer a pity to pay 300 rubles. instead of the previous 200.

But that's not all. So that subscribers of other tariffs do not feel offended for being ignored, on all (including archived) options BIT, BIT Smart and Super BIT raised prices for additional traffic packages, the news is here.

I'm also genuinely amused by the difference in approach between competitors. Mikhail Slobodin from a high rostrum broadcasts that “The cellular communication market will be able to grow only due to an increase in the cost of mobile Internet. ”And Beeline rakes a flurry of negative publications in the press, although the prices are (yet?) the same. But MTS does not say anything, they just silently raise Internet prices by one and a half times, remaining “white and fluffy” in the eyes of the reading public.