Mobile Environment #16

A little about a quality service for licensed content, the work of call centers for operators and not only.

Quality service for licensed content

Recently, a good friend of mine asked me to recommend him a legal service from which you can watch movies and series in English with English subtitles. To begin with, he clarified whether Amediateka has such an opportunity, however, due to some licensing restrictions, they cannot put English subtitles with an English track (in any case, this is how technical support answered me). Then we began to sort through most of the legal services suitable for such tasks. Play Movies and iTunes were swept aside, Netflix doesn't seem to have subtitles, and Amazon lacks even a small five-to-ten-minute pre-purchase preview. A simple task turned into a problematic quest. The ideal option could be the American iTunes, where there are English subtitles, but the friend did not want to have anything to do with it (negative experience on Windows).

The reason why my friend was looking for such a service is very simple: when you get a good job and, accordingly, a salary, there is less free time, on the contrary, so when an hour or two appears on the series, you just want to sit down, do two- three clicks and start watching. Of course, the legality of the content plays a role, but it is the comfort and convenience of the service that comes to the fore. And here it turns out that modern video services (at least in Russia) are mostly deprived of this comfort: somewhere you can’t watch a movie in your native language, someone doesn’t provide original subtitles, someone has only online -streaming, etc. The combination of all these reasons forces some people to download illegal content from torrent trackers, and it's not so much about savings, but about convenience, because their video files, as a rule, have both the right track and the right subtitles.

As a result, we have a vicious circle: no one makes a quality service for movies and series, because a lot of people use pirated content. However, some of these people use pirated content precisely because of the lack of quality service.

Voice answering machine

Last week, Sergey Potresov touched on the topic of paid technical support, and also talked about autoresponder assistants, and I also wanted to share my thoughts with you on this matter.

In my opinion, technical support should be included in the cost of the operator's services, we can say that this is their mandatory part. In addition, most cases of contacting technical support are related to problems on the operator's side, that is, in fact, he is to blame, and the subscriber is forced to figure it out and waste his time and effort. And the more cynical looks the endless haul from one point of the answering machine to another. Even for me, an advanced user, it’s sometimes hard to get through the wilds of an answering machine, imagine what it’s like for older people who don’t even know how to dial all these commands in tone mode? I believe that a forced autoresponder is a disrespect for operators (and indeed any company) to their users.

By the way, I like the way technical support works in social networks. I ask a question at a convenient time for me, and the operator / bank answers as soon as possible. And, by the way, social networks work much more efficiently than email. So, the waiting time for a response to a letter is 1-2 days, and the answer to a question on Twitter or VKontakte comes within a couple of hours. I guess this is due to the fact that social networks are led by 3-4 higher level employees, they are more savvy and competent. At the same time, their number is enough to process a large number of applications and they respond much faster than the average operator in the call center.

Therefore, in my opinion, it is necessary not to increase the capacity of the call center, but to improve the quality of services and consultations of operators. By the way, I recently found out interesting information: the average term of a call center operator is 1 year. Apparently, because of this, the quality of consultations is generally reduced.

Above, I spoke about the work of operators in social networks, however, social networks are not available for people of the age for a number of reasons (someone has not yet mastered a computer, for example). For them, you need to make a callback service (used in one bank, I call the call center, a mechanical voice says: “Hello, Evgeny Alexandrovich, your consultant will call you back within five minutes.” This is very convenient and saves a lot of time for me.

PCT or Eurotest?

I decided to devote part of the "Mobile Environment" to explaining how PCT devices differ from their uncertified "colleagues". I know that many buyers are afraid to buy such smartphones, assuming that they are fakes.

Eurotest devices have several features. First of all, it is worth saying that these are smartphones or tablets purchased in Europe or the USA (if we are talking about Chinese companies like Lenovo or Huawei, then they are most likely bought in China). In this regard, firstly, they cost the seller much cheaper, so much cheaper that he can sell them to you at a premium, and the final price will still be 15-25% lower than the PCT option. Secondly, such devices are equipped with chargers with European or Chinese plugs. The reseller, as a rule, gives you a complete with a smartphone and an adapter for our sockets. Sometimes there are some additional features, for example, our LTE does not work in the iPhone 5s from the USA. And thirdly, the device does not have an official warranty, so in case of any problems you will be forced to contact private service centers. By the way, if we are talking about non-certified laptops, then they will also lack the Russian layout.

The first and main reason for buying a Eurotest apparatus is the difference in price. For example, during the start of sales of a flagship device in white retail, it is sold for 30,000-35,000 rubles, while in gray retail, the price will be 25,000 rubles at first and 19,000-20,000 rubles after the hype subsides. The second and very rare reason is the fundamental differences in characteristics (for example, the development version of HTC One with 64 GB, etc.). And the third reason is the lack of PCT devices in principle. This applies to Xiaomi and Motorola products, which are not officially represented in Russia.

Should I buy Eurotest devices from our resellers? Only if you have sensibly weighed all the pros and cons and are ready to exchange the lack of a guarantee for a significant discount in price. When I was a student with a not very stable financial situation, for me the purchase of a Eurotest smartphone was the only way to purchase a flagship device.

The most "hardcore" order smartphones directly from European, American or Chinese online stores, bypassing resellers, however, such a decision will be associated with a long wait for the package and its possible loss. By the way, in the comments, you can tell us exactly how you buy smartphones yourself.

Conclusion

I remind you that this week we are in Berlin for IFA 2014, you can follow the most up-to-date news and fresh articles from the exhibition in our special section.

Mobile Environment #16

A little about a quality service for licensed content, the work of call centers for operators and not only.

Quality service for licensed content

Recently, a good friend of mine asked me to recommend him a legal service from which you can watch movies and series in English with English subtitles. To begin with, he clarified whether Amediateka has such an opportunity, however, due to some licensing restrictions, they cannot put English subtitles with an English track (in any case, this is how technical support answered me). Then we began to sort through most of the legal services suitable for such tasks. Play Movies and iTunes were swept aside, Netflix doesn't seem to have subtitles, and Amazon lacks even a small five-to-ten-minute pre-purchase preview. A simple task turned into a problematic quest. The ideal option could be the American iTunes, where there are English subtitles, but the friend did not want to have anything to do with it (negative experience on Windows).

The reason why my friend was looking for such a service is very simple: when you get a good job and, accordingly, a salary, there is less free time, on the contrary, so when an hour or two appears on the series, you just want to sit down, do two- three clicks and start watching. Of course, the legality of the content plays a role, but it is the comfort and convenience of the service that comes to the fore. And here it turns out that modern video services (at least in Russia) are mostly deprived of this comfort: somewhere you can’t watch a movie in your native language, someone doesn’t provide original subtitles, someone has only online -streaming, etc. The combination of all these reasons forces some people to download illegal content from torrent trackers, and it's not so much about savings, but about convenience, because their video files, as a rule, have both the right track and the right subtitles.

As a result, we have a vicious circle: no one makes a quality service for movies and series, because a lot of people use pirated content. However, some of these people use pirated content precisely because of the lack of quality service.

Voice answering machine

Last week, Sergey Potresov touched on the topic of paid technical support, and also talked about autoresponder assistants, and I also wanted to share my thoughts with you on this matter.

In my opinion, technical support should be included in the cost of the operator's services, we can say that this is their mandatory part. In addition, most cases of contacting technical support are related to problems on the operator's side, that is, in fact, he is to blame, and the subscriber is forced to figure it out and waste his time and effort. And the more cynical looks the endless haul from one point of the answering machine to another. Even for me, an advanced user, it’s sometimes hard to get through the wilds of an answering machine, imagine what it’s like for older people who don’t even know how to dial all these commands in tone mode? I believe that a forced autoresponder is a disrespect for operators (and indeed any company) to their users.

By the way, I like the way technical support works in social networks. I ask a question at a convenient time for me, and the operator / bank answers as soon as possible. And, by the way, social networks work much more efficiently than email. So, the waiting time for a response to a letter is 1-2 days, and the answer to a question on Twitter or VKontakte comes within a couple of hours. I guess this is due to the fact that social networks are led by 3-4 higher level employees, they are more savvy and competent. At the same time, their number is enough to process a large number of applications and they respond much faster than the average operator in the call center.

Therefore, in my opinion, it is necessary not to increase the capacity of the call center, but to improve the quality of services and consultations of operators. By the way, I recently learned some interesting information: the average term of a call center operator is 1 year. Apparently, because of this, the quality of consultations is generally reduced.

Above, I spoke about the work of operators in social networks, however, social networks are not available for people of the age for a number of reasons (someone has not yet mastered a computer, for example). For them, you need to make a callback service (used in one bank, I call the call center, a mechanical voice says: “Hello, Evgeny Aleksandrovich, your consultant will call you back within five minutes.” This is very convenient and saves a lot of time for me.

PCT or Eurotest?

I decided to devote part of the "Mobile Environment" to explaining how PCT devices differ from their uncertified "colleagues". I know that many buyers are afraid to buy such smartphones, assuming that they are fakes.

Eurotest devices have several features. First of all, it is worth saying that these are smartphones or tablets purchased in Europe or the USA (if we are talking about Chinese companies like Lenovo or Huawei, then they are most likely bought in China). In this regard, firstly, they cost the seller much cheaper, so much cheaper that he can sell them to you at a premium, and the final price will still be 15-25% lower than the PCT option. Secondly, such devices are equipped with chargers with European or Chinese plugs. The reseller, as a rule, gives you a complete with a smartphone and an adapter for our sockets. Sometimes there are some additional features, for example, our LTE does not work in the iPhone 5s from the USA. And thirdly, the device does not have an official warranty, so in case of any problems you will be forced to contact private service centers. By the way, if we are talking about non-certified laptops, then they will also lack the Russian layout.

The first and main reason for buying a Eurotest apparatus is the difference in price. For example, during the start of sales of a flagship device in white retail, it is sold for 30,000-35,000 rubles, while in gray retail, the price will be 25,000 rubles at first and 19,000-20,000 rubles after the hype subsides. The second and very rare reason is the fundamental differences in characteristics (for example, the development version of HTC One with 64 GB, etc.). And the third reason is the lack of PCT devices in principle. This applies to Xiaomi and Motorola products, which are not officially represented in Russia.

Should I buy Eurotest devices from our resellers? Only if you have sensibly weighed all the pros and cons and are ready to exchange the lack of a guarantee for a significant discount in price. When I was a student with a not very stable financial situation, for me the purchase of a Eurotest smartphone was the only way to purchase a flagship device.

The most "hardcore" order smartphones directly from European, American or Chinese online stores, bypassing resellers, however, such a decision will be associated with a long wait for the package and its possible loss. By the way, in the comments, you can tell us exactly how you buy smartphones yourself.

Conclusion

I remind you that this week we are in Berlin for IFA 2014, you can follow the most up-to-date news and fresh articles from the exhibition in our special section.

Mobile Environment #16

A little about a quality service for licensed content, the work of call centers for operators and not only.

Quality service for licensed content

Recently, a good friend of mine asked me to recommend him a legal service from which you can watch movies and series in English with English subtitles. To begin with, he clarified whether Amediateka has such an opportunity, however, due to some licensing restrictions, they cannot put English subtitles with an English track (in any case, this is how technical support answered me). Then we began to sort through most of the legal services suitable for such tasks. Play Movies and iTunes were swept aside, Netflix doesn't seem to have subtitles, and Amazon lacks even a small five-to-ten-minute pre-purchase preview. A simple task turned into a problematic quest. The ideal option could be the American iTunes, where there are English subtitles, but the friend did not want to have anything to do with it (negative experience on Windows).

The reason why my friend was looking for such a service is very simple: when you get a good job and, accordingly, a salary, there is less free time, on the contrary, so when an hour or two appears on the series, you just want to sit down, do two- three clicks and start watching. Of course, the legality of the content plays a role, but it is the comfort and convenience of the service that comes to the fore. And here it turns out that modern video services (at least in Russia) are mostly deprived of this comfort: somewhere you can’t watch a movie in your native language, someone doesn’t provide original subtitles, someone has only online -streaming, etc. The combination of all these reasons forces some people to download illegal content from torrent trackers, and it's not so much about savings, but about convenience, because their video files, as a rule, have both the right track and the right subtitles.

As a result, we have a vicious circle: no one makes a quality service for movies and series, because a lot of people use pirated content. However, some of these people use pirated content precisely because of the lack of quality service.

Voice answering machine

Last week, Sergey Potresov touched on the topic of paid technical support, and also talked about autoresponder assistants, and I also wanted to share my thoughts with you on this matter.

In my opinion, technical support should be included in the cost of the operator's services, we can say that this is their mandatory part. In addition, most cases of contacting technical support are related to problems on the operator's side, that is, in fact, he is to blame, and the subscriber is forced to figure it out and waste his time and effort. And the more cynical looks the endless haul from one point of the answering machine to another. Even for me, an advanced user, it’s sometimes hard to get through the wilds of an answering machine, imagine what it’s like for older people who don’t even know how to dial all these commands in tone mode? I believe that a forced autoresponder is a disrespect for operators (and indeed any company) to their users.

By the way, I like the way technical support works in social networks. I ask a question at a convenient time for me, and the operator / bank answers as soon as possible. And, by the way, social networks work much more efficiently than email. So, the waiting time for a response to a letter is 1-2 days, and the answer to a question on Twitter or VKontakte comes within a couple of hours. I guess this is due to the fact that social networks are led by 3-4 higher level employees, they are more savvy and competent. At the same time, their number is enough to process a large number of applications and they respond much faster than the average operator in the call center.

Therefore, in my opinion, it is necessary not to increase the capacity of the call center, but to improve the quality of services and consultations of operators. By the way, I recently found out interesting information: the average term of a call center operator is 1 year. Apparently, because of this, the quality of consultations is generally reduced.

Above, I spoke about the work of operators in social networks, however, social networks are not available for people of the age for a number of reasons (someone has not yet mastered a computer, for example). For them, you need to make a callback service (used in one bank, I call the call center, a mechanical voice says: “Hello, Evgeny Alexandrovich, your consultant will call you back within five minutes.” This is very convenient and saves a lot of time for me.

PCT or Eurotest?

I decided to devote part of the "Mobile Environment" to explaining how PCT devices differ from their uncertified "colleagues". I know that many buyers are afraid to buy such smartphones, assuming that they are fakes.

Eurotest devices have several features. First of all, it is worth saying that these are smartphones or tablets purchased in Europe or the USA (if we are talking about Chinese companies like Lenovo or Huawei, then they are most likely bought in China). In this regard, firstly, they cost the seller much cheaper, so much cheaper that he can sell them to you at a premium, and the final price will still be 15-25% lower than the PCT option. Secondly, such devices are equipped with chargers with European or Chinese plugs. The reseller, as a rule, gives you a complete with a smartphone and an adapter for our sockets. Sometimes there are some additional features, for example, our LTE does not work in the iPhone 5s from the USA. And thirdly, the device does not have an official warranty, so in case of any problems you will be forced to contact private service centers. By the way, if we are talking about non-certified laptops, then they will also lack the Russian layout.

The first and main reason for buying a Eurotest apparatus is the difference in price. For example, during the start of sales of a flagship device in white retail, it is sold for 30,000-35,000 rubles, while in gray retail, the price will be 25,000 rubles at first and 19,000-20,000 rubles after the hype subsides. The second and very rare reason is the fundamental differences in characteristics (for example, the development version of HTC One with 64 GB, etc.). And the third reason is the lack of PCT devices in principle. This applies to Xiaomi and Motorola products, which are not officially represented in Russia.

Should I buy Eurotest devices from our resellers? Only if you have sensibly weighed all the pros and cons and are ready to exchange the lack of a guarantee for a significant discount in price. When I was a student with a not very stable financial situation, for me the purchase of a Eurotest smartphone was the only way to purchase a flagship device.

The most "hardcore" order smartphones directly from European, American or Chinese online stores, bypassing resellers, however, such a decision will be associated with a long wait for the package and its possible loss. By the way, in the comments, you can tell us exactly how you buy smartphones yourself.

Conclusion

I remind you that this week we are in Berlin for IFA 2014, you can follow the most up-to-date news and fresh articles from the exhibition in our special section.

Mobile Environment #16

A little about a quality service for licensed content, the work of call centers for operators and not only.

Quality service for licensed content

Recently, a good friend of mine asked me to recommend him a legal service from which you can watch movies and series in English with English subtitles. To begin with, he clarified whether Amediateka has such an opportunity, however, due to some licensing restrictions, they cannot put English subtitles with an English track (in any case, this is how technical support answered me). Then we began to sort through most of the legal services suitable for such tasks. Play Movies and iTunes were swept aside, Netflix doesn't seem to have subtitles, and Amazon lacks even a small five-to-ten-minute pre-purchase preview. A simple task turned into a problematic quest. The ideal option could be the American iTunes, where there are English subtitles, but the friend did not want to have anything to do with it (negative experience on Windows).

The reason why my friend was looking for such a service is very simple: when you get a good job and, accordingly, a salary, there is less free time, on the contrary, so when an hour or two appears on the series, you just want to sit down, do two- three clicks and start watching. Of course, the legality of the content plays a role, but it is the comfort and convenience of the service that comes to the fore. And here it turns out that modern video services (at least in Russia) are mostly deprived of this comfort: somewhere you can’t watch a movie in your native language, someone doesn’t provide original subtitles, someone has only online -streaming, etc. The combination of all these reasons forces some people to download illegal content from torrent trackers, and it's not so much about savings, but about convenience, because their video files, as a rule, have both the right track and the right subtitles.

As a result, we have a vicious circle: no one makes a quality service for movies and series, because a lot of people use pirated content. However, some of these people use pirated content precisely because of the lack of quality service.

Voice answering machine

Last week, Sergey Potresov touched on the topic of paid technical support, and also talked about autoresponder assistants, and I also wanted to share my thoughts with you on this matter.

In my opinion, technical support should be included in the cost of the operator's services, we can say that this is their mandatory part. In addition, most cases of contacting technical support are related to problems on the operator's side, that is, in fact, he is to blame, and the subscriber is forced to figure it out and waste his time and effort. And the more cynical looks the endless haul from one point of the answering machine to another. Even for me, an advanced user, it’s sometimes hard to get through the wilds of an answering machine, imagine what it’s like for older people who don’t even know how to dial all these commands in tone mode? I believe that a forced autoresponder is a disrespect for operators (and indeed any company) to their users.

By the way, I like the way technical support works in social networks. I ask a question at a convenient time for me, and the operator / bank answers as soon as possible. And, by the way, social networks work much more efficiently than email. So, the waiting time for a response to a letter is 1-2 days, and the answer to a question on Twitter or VKontakte comes within a couple of hours. I guess this is due to the fact that social networks are led by 3-4 higher level employees, they are more savvy and competent. At the same time, their number is enough to process a large number of applications and they respond much faster than the average operator in the call center.

Therefore, in my opinion, it is necessary not to increase the capacity of the call center, but to improve the quality of services and consultations of operators. By the way, I recently found out interesting information: the average term of a call center operator is 1 year. Apparently, because of this, the quality of consultations is generally reduced.

Above, I spoke about the work of operators in social networks, however, social networks are not available for people of the age for a number of reasons (someone has not yet mastered a computer, for example). For them, you need to make a callback service (used in one bank, I call the call center, a mechanical voice says: “Hello, Evgeny Alexandrovich, your consultant will call you back within five minutes.” This is very convenient and saves a lot of time for me.

PCT or Eurotest?

I decided to devote part of the "Mobile Environment" to explaining how PCT devices differ from their uncertified "colleagues". I know that many buyers are afraid to buy such smartphones, assuming that they are fakes.

Eurotest devices have several features. First of all, it is worth saying that these are smartphones or tablets purchased in Europe or the USA (if we are talking about Chinese companies like Lenovo or Huawei, then they are most likely bought in China). In this regard, firstly, they cost the seller much cheaper, so much cheaper that he can sell them to you at a premium, and the final price will still be 15-25% lower than the PCT option. Secondly, such devices are equipped with chargers with European or Chinese plugs. The reseller, as a rule, gives you a complete with a smartphone and an adapter for our sockets. Sometimes there are some additional features, for example, our LTE does not work in the iPhone 5s from the USA. And thirdly, the device does not have an official warranty, so in case of any problems you will be forced to contact private service centers. By the way, if we are talking about non-certified laptops, then they will also lack the Russian layout.

Eurotest devices have several features. First of all, it is worth saying that these are smartphones or tablets purchased in Europe or the USA (if we are talking about Chinese companies like Lenovo or Huawei, then they are most likely bought in China). In this regard, firstly, they cost the seller much cheaper, so much cheaper that he can sell them to you at a premium, and the final price will still be 15-25% lower than the PCT option. Secondly, such devices are equipped with chargers with European or Chinese plugs. The reseller, as a rule, gives you a complete with a smartphone and an adapter for our sockets. Sometimes there are some additional features, for example, our LTE does not work in the iPhone 5s from the USA. And thirdly, the device does not have an official warranty, so in case of any problems you will be forced to contact private service centers. By the way, if we are talking about non-certified laptops, then they will also lack the Russian layout.

The first and main reason for buying a Eurotest apparatus is the difference in price. For example, during the start of sales of a flagship device in white retail, it is sold for 30,000-35,000 rubles, while in gray retail, the price will be 25,000 rubles at first and 19,000-20,000 rubles after the hype subsides. The second and very rare reason is the fundamental differences in characteristics (for example, the development version of HTC One with 64 GB, etc.). And the third reason is the lack of PCT devices in principle. This applies to Xiaomi and Motorola products, which are not officially represented in Russia.

Should I buy Eurotest devices from our resellers? Only if you have sensibly weighed all the pros and cons and are ready to exchange the lack of a guarantee for a significant discount in price. When I was a student with a not very stable financial situation, for me the purchase of a Eurotest smartphone was the only way to purchase a flagship device.

The most "hardcore" order smartphones directly from European, American or Chinese online stores, bypassing resellers, however, such a decision will be associated with a long wait for the package and its possible loss. By the way, in the comments, you can tell us exactly how you buy smartphones yourself.

Conclusion

I remind you that this week we are in Berlin for IFA 2014, you can follow the most up-to-date news and fresh articles from the exhibition in our special section.