MegaFon: Results of the fight against windmills

The mobile operator is fighting against cellular scammers - it sounds strong. And even stylishly, bees against honey and cats against fishing. In fact, there is no contradiction here, and there is a real struggle. You just need to understand who is fighting against whom and why. And, if possible, derive practical benefit from this understanding.

The operator organized a press conference on the results of the implementation of the program to combat mobile fraud. The main news occasion is the automation of the search for fraud cases and compensation for losses to all subscribers affected by fraud cases with "short" numbers. That is, now, when another fraudulent scheme is detected, the system automatically identifies all the victims, and the money withdrawn for pseudo-services is returned to the balances of personal accounts. We were also shared some interesting statistics and the latest trends in mobile fraud.

Lyrics

First, a few words about what constitutes mobile fraud. The issue is delicate, and the opinions of the participants in this market do not coincide. There is a large set of schemes of outright deceit, blackmail, etc., the classic of the genre - "You are called from" Russian Radio ", you just won an Audi A-6!". Or “Mom, I just hit a man, I urgently need money for the investigator. '.

There are many options, including quite exotic ones. Just a couple of days ago, Lenta.ru pleased with the description of the next episode. But this is all criminality in its purest form, we are more interested in “borderline” cases. When the money is pulled out, but the legality of the scheme is in question. With all the variety of schemes for extracting money from subscribers, there is a set of certain rules and criteria that are strictly set by the operator and are mandatory for content providers. From the position of the operator, legal goods and services are those that are not prohibited by law (for example, child pornography), are not deliberately mythical (for example, the “stripping scanner” in the phone) and are sold in compliance with all established rules. What exactly is sold and how much, the operator cares little. In theory, the content provider should be worried, to which the operator imposes severe penalties in case of increased complaints, but the content provider is also unable to keep track of its tens of thousands of sub-sub-sub-sub-partners. He only has to shift the financial losses down the entire chain, which he does. Penalizing the entire “pyramid” of sub-contenters with non-payments and deductions of “earned” money. There is enough arbitrariness, but there are also enough “disposable sellers” who expect to have time to snatch some money before they are blocked and fined based on complaints. This is how this self-regulating system exists, until you are caught - not a thief.

Thus, in the world of content business, their own concepts and definitions of legal and illegal trade have been formed. All successful episodes of withdrawing money without violating the law and the rules established by the operator are considered legally sold content. Probably, all operations before they are officially declared fraudulent are also classified as legal content.

Let's say that a program for reading minds from a distance of 3-5 meters at first, most likely, was also not considered a fraud. You never know, all of a sudden, people really learned to read the minds of content providers after imprudently lightening their wallet for a thousand and a half? Quite possibly, by the way.

As a counterexample, this is a classic example of almost purebred legal content. There is a link to the page with prices for SMS, the price of a unit of goods (8 rubles per day of access) and the number of paid units (minimum 30 days) are indicated. The question of the legality of the content of the site is left behind the scenes, this is another aspect. We will assume that we have dealt with the multifaceted concept of “mobile fraud” as a first approximation: this is an illegal operation, an attempt to sell a non-existent service, misleading information (“completely free!”), Or non-compliance with the rules for indicating the price of goods.

For those who are interested in the intricacies of balancing on the verge between a "respectable content provider" and a "cellular scammer", I can recommend one of the "partner" sites, which details all the intricacies of the correct and "undigigable" design of the process of making a profit from short numbers. Reading is entertaining and useful, with the help of this FAQ, you can literally “pick up” any tricky SMS service and, in which case, write a reasoned claim with a list of violations committed by the owner of the service.

New technologies

Now about the innovations and latest achievements in the field of uncompromising fight against mobile scammers. A couple of quotes from the press release:

". An important result of the work to protect subscribers from mobile fraudsters was the transition to a new money-back system for customers who suffered from intruders using the so-called "short" numbers. If earlier checks and refunds were carried out only at the request of customers, then since the beginning of 2011, thanks to the modernization of the content system, the operator began to independently determine by technical means all affected subscribers (including those who did not apply for fraud) and return them funds to a personal account. “We predicted an increase in cases of fraud with short numbers and took the necessary measures in advance. The reality confirmed our forecast: in the first six months of 2011, the structure of illegal schemes in the mobile communications segment has noticeably changed. The share of incidents using "short" numbers has reached 25% of the total volume of mobile fraud cases in Russia. A year ago, this figure was 10%,” says Sergey Khrenov, head of the MegaFon anti-fraud department.

If you look at the chart of changes, the growth of the "red" sector (short numbers) is really impressive. On the other hand, the number of episodes of direct deceit and extortion (“winning”, “knocking down a person”, etc.) has noticeably decreased. I would like to believe that people have become less gullible, including thanks to regular publications on these topics.

Numerous programs with Trojans that independently send expensive SMS have also played their role in the sharp growth of fraud with short numbers. Such episodes are unequivocally interpreted as fraud, prefixes are blocked, and in mass cases, the billing on the short number is reset to zero. This means that when sending an SMS to such a number, money is not debited at all.

Getting such a "joy" on your phone is easy. We all remember the epidemic of so-called MMS-cards that downloaded a malicious program into the phone when trying to follow the link. Now the operator quickly blocks such links, and it becomes impossible to access them through the GPRS network, but any countermeasures are still one step behind. Today, schemes with the “Opera Mini Update” are gaining in popularity, when when you enter a completely harmless site, a strong recommendation appears on the screen to update the version of this popular browser. "Update" ends with sending a series of SMS to short paid numbers.The meanness is that forwards to such pages usually turn on Webmasters only on mobile versions of sites and for short periods of time. Even if you guess to connect the “update” of the Opera and the SMS that suddenly started to be sent into one chain, and even if you remember when you visited which page the offer “update the browser” appeared, then the insidious redirect to an infectious page will not wait for the inspectors there. One can only advise not to agree with suddenly appearing proposals to update the browser. And if you get caught, then call the operator's contact center and explain that no SMS was sent to short numbers. There will be appeals - there will be a reaction of the operator in the form of tangible fines to the content provider, which will shift these fines to its thieving "partners", depriving them of profits from such schemes.

In the first six months of 2011, MegaFon processed more than 32,000 calls from subscribers about the facts and attempts of mobile fraud. Most of them, about 20,000 calls, relate to fraudulent actions by third parties (fraud on trust - “drawing prizes”, false requests for help, “calling from the bank”, etc.), more than 8,000 calls - cases of use by fraudsters " short numbers for illegal purposes. Direct assistance to victims of fraudsters, information support for subscribers and incident prevention, implementation of new technical solutions to combat mobile fraudsters - these are the main directions of the operator's work in 2011. Work with subscribers' requests has also become more efficient - now MegaFon customers can report fraud facts not only through the operator's website, subscriber service and sales offices, but also through the company's forums and social media platforms.

From relatively new "works" - fraud in social networks and on game servers. MegaFon advises to stay away from any "rocking chairs" and unusual services that provide fantastic privileges and opportunities in social networks.

And one more news, not too pleasant: MegaFon is starting to work with subscriptions, alas. True, a super-secure implementation is promised with mandatory intermediate registration of each subscription on the operator's website. You will have to enter a separate code and additionally confirm your desire to subscribe, in the process you will be presented with a description of the subscription indicating the exact price per day. For mercy, who in this situation will subscribe to something ?! The idea of ​​subscriptions is precisely to lure a person with the word “Free!” (the first day), hide the Agreement deeper and then spend a little longer looking for a provider and eternal employment in the end of the contact number found, by which this subscription will be turned off.

And if a person is shown in advance all the price advantages of a subscription, then the result is predictable in 99 cases out of 100. I don’t see the point in such a scheme protected from inattention, something is wrong here. Okay, let's wait and see.

Summary

I'm ambivalent about this whole fight against mobile fraud. On the one hand, active work in this direction will benefit us all. Thieves' schemes are becoming more complicated and improving, it is already possible to get into content not out of stupidity, but by accident or through excusable inattention. And here symmetry is needed: if getting hooked has become an order of magnitude easier, then the procedure for getting rid of a fraudulent misfortune should become just as simple.

On the other hand, most legal, non-fraudulent content is grossly overrated. We get some kind of “goods” for our money, and there seems to be nothing to complain about, but comparing the price with the volume and quality of the “goods” gives rise to the assumption that the seller expects on the lack of information and sloppiness of the buyer. And this approach can hardly be considered a normal business model. In fact, this is the same fraud, but covered up and camouflaged by the formal observance of the rules.

On the third hand, there are a number of really honest and useful services on the market, not only diets for 1,700 rubles per month per item. For example, paying for access to the archive of a publication for a day, buying an urgently needed book, and who knows what else. As for outright fraud, since the operator is ready to engage in very impudent fraud, then you need to use this and protect yourself and your loved ones from surprises of this kind.

In addition to the well-known services for prohibiting sending SMS to short numbers, MegaFon has recently launched the Children's Internet federal service, details can be studied on a special portal. You can also find tips and practical recommendations for combating mobile fraud there. In fact, the troubles from these short numbers are incomparably greater than the practical benefits of a number of honest services, but operators will not voluntarily cut such a chicken.

MegaFon: Results of the fight against windmills

The mobile operator is fighting against cellular scammers - it sounds strong. And even stylishly, bees against honey and cats against fishing. In fact, there is no contradiction here, and there is a real struggle. You just need to understand who is fighting against whom and why. And, if possible, derive practical benefit from this understanding.

The operator organized a press conference on the results of the implementation of the program to combat mobile fraud. The main news occasion is the automation of the search for fraud cases and compensation for losses to all subscribers affected by fraud cases with "short" numbers. That is, now, when another fraudulent scheme is detected, the system automatically identifies all the victims, and the money withdrawn for pseudo-services is returned to the balances of personal accounts. We were also shared some interesting statistics and the latest trends in mobile fraud.

Lyrics

First, a few words about what constitutes mobile fraud. The issue is delicate, and the opinions of the participants in this market do not coincide. There is a large set of schemes of outright deceit, blackmail, etc., the classic of the genre - "You are called from" Russian Radio ", you just won an Audi A-6!". Or “Mom, I just hit a man, I urgently need money for the investigator. '.

There are many options, including quite exotic ones. Just a couple of days ago, Lenta.ru pleased with the description of the next episode. But this is all criminality in its purest form, we are more interested in “borderline” cases. When the money is pulled out, but the legality of the scheme is in question. With all the variety of schemes for extracting money from subscribers, there is a set of certain rules and criteria that are strictly set by the operator and are mandatory for content providers. From the position of the operator, legal goods and services are those that are not prohibited by law (for example, child pornography), are not deliberately mythical (for example, the “stripping scanner” in the phone) and are sold in compliance with all established rules. What exactly is sold and how much, the operator cares little. In theory, the content provider should be worried, to which the operator imposes severe penalties in case of increased complaints, but the content provider is also unable to keep track of its tens of thousands of sub-sub-sub-sub-partners. He only has to shift the financial losses down the entire chain, which he does. Penalizing the entire “pyramid” of sub-contenters with non-payments and deductions of “earned” money. There is enough arbitrariness, but there are also enough “disposable sellers” who expect to have time to snatch some money before they are blocked and fined based on complaints. This is how this self-regulating system exists, until you are caught - not a thief.

Thus, in the world of content business, their own concepts and definitions of legal and illegal trade have been formed. All successful episodes of withdrawing money without violating the law and the rules established by the operator are considered legally sold content. Probably, all operations before they are officially declared fraudulent are also classified as legal content.

Let's say that a program for reading minds from a distance of 3-5 meters at first, most likely, was also not considered a fraud. You never know, all of a sudden, people really learned to read the minds of content providers after imprudently lightening their wallet for a thousand and a half? Quite possibly, by the way.

As a counterexample, this is a classic example of almost purebred legal content. There is a link to the page with prices for SMS, the price of a unit of goods (8 rubles per day of access) and the number of paid units (minimum 30 days) are indicated. The question of the legality of the content of the site is left behind the scenes, this is another aspect. We will assume that we have dealt with the multifaceted concept of “mobile fraud” as a first approximation: this is an illegal operation, an attempt to sell a non-existent service, misleading information (“completely free!”), Or non-compliance with the rules for indicating the price of goods.

For those who are interested in the intricacies of balancing on the verge between a "respectable content provider" and a "cellular scammer", I can recommend one of the "partner" sites, which details all the intricacies of the correct and "undigigable" design of the process of making a profit from short numbers. Reading is entertaining and useful, with the help of this FAQ, you can literally “pick up” any tricky SMS service and, in which case, write a reasoned claim with a list of violations committed by the owner of the service.

New technologies

Now about the innovations and latest achievements in the field of uncompromising fight against mobile scammers. A couple of quotes from the press release:

". An important result of the work to protect subscribers from mobile fraudsters was the transition to a new money-back system for customers who suffered from intruders using the so-called "short" numbers. If earlier checks and refunds were carried out only at the request of customers, then since the beginning of 2011, thanks to the modernization of the content system, the operator began to independently determine by technical means all affected subscribers (including those who did not apply for fraud) and return them funds to a personal account. “We predicted an increase in cases of fraud with short numbers and took the necessary measures in advance. The reality confirmed our forecast: in the first six months of 2011, the structure of illegal schemes in the mobile communications segment has noticeably changed. The share of incidents using "short" numbers has reached 25% of the total volume of mobile fraud cases in Russia. A year ago, this figure was 10%,” says Sergey Khrenov, head of the MegaFon anti-fraud department.

If you look at the chart of changes, the growth of the "red" sector (short numbers) is really impressive. On the other hand, the number of episodes of direct deceit and extortion (“winning”, “knocking down a person”, etc.) has noticeably decreased. I would like to believe that people have become less gullible, including thanks to regular publications on these topics.

Numerous programs with Trojans that independently send expensive SMS have also played their role in the sharp growth of fraud with short numbers. Such episodes are unequivocally interpreted as fraud, prefixes are blocked, and in mass cases, the billing on the short number is reset to zero. This means that when sending an SMS to such a number, money is not debited at all.

Getting such a "joy" on your phone is easy. We all remember the epidemic of so-called MMS-cards that downloaded a malicious program into the phone when trying to follow the link. Now the operator quickly blocks such links, and it becomes impossible to access them through the GPRS network, but any countermeasures are still one step behind. Today, schemes with the “Opera Mini Update” are gaining in popularity, when when you enter a completely harmless site, a strong recommendation appears on the screen to update the version of this popular browser. "Update" ends with sending a series of SMS to short paid numbers.The meanness is that forwards to such pages usually turn on Webmasters only on mobile versions of sites and for short periods of time. Even if you guess to connect the “update” of the Opera and the SMS that suddenly started to be sent into one chain, and even if you remember when you visited which page the offer “update the browser” appeared, then the insidious redirect to an infectious page will not wait for the inspectors there. One can only advise not to agree with suddenly appearing proposals to update the browser. And if you get caught, then call the operator's contact center and explain that no SMS was sent to short numbers. There will be appeals - there will be a reaction of the operator in the form of tangible fines to the content provider, which will shift these fines to its thieving "partners", depriving them of profits from such schemes.

In the first six months of 2011, MegaFon processed more than 32,000 calls from subscribers about the facts and attempts of mobile fraud. Most of them, about 20,000 calls, relate to fraudulent actions by third parties (fraud on trust - “drawing prizes”, false requests for help, “calling from the bank”, etc.), more than 8,000 calls - cases of use by fraudsters " short numbers for illegal purposes. Direct assistance to victims of fraudsters, information support for subscribers and incident prevention, implementation of new technical solutions to combat mobile fraudsters - these are the main directions of the operator's work in 2011. Work with subscribers' requests has also become more efficient - now MegaFon customers can report fraud facts not only through the operator's website, subscriber service and sales offices, but also through the company's forums and social media platforms.

Promised prompt response to applications in any form, including by calling the contact center. Also, if massive cases of fraud are detected, they threaten to “calculate” all the victims and return their money without filing claims. If such a scheme really works, then content providers will quickly find ways to rein in their overzealous "wards".

Ancient and new traps

It's sad, but in the "hit parade" of the most popular conditionally legal fraudulent "services" we see the old, well-known names. It is unlikely that those who suffered from rather primitive traps read the reviews on Mobile-Review, but I still want to remind you. And I would also like to advise you to “turn on” common sense and elementary skepticism when you get to a site with another super-tempting offer of a new diet or a complete family chronicle on a silver platter.

All these diets, predictions and “learn the secret of the last name” are pure divorce or, at best, a set of banal recommendations. Prize-winners and winners of mythical competitions for the best genealogist of all Russia are especially touched. For 912 rubles. this super search engine will easily find you a noble origin and one and a half hundred relatives of a person with such a simple, Russian surname Yyyy. Another nobleman with the surname Yuyuyuyu had more relatives, which is not surprising: the surname Yuyuyuyu is much more common than Yiyy. Note that this is not a scam, but honest content. "Dietitians" to you for 1,600 rubles. a month they will advise not to overeat at night, and a fortune teller for 608 rubles. everything will tell about the future spouse. Why not content? Just an illustration for an advertisement about “You deserve it!”

From relatively new "works" - fraud in social networks and on game servers. MegaFon advises to stay away from any "rocking chairs" and unusual services that provide fantastic privileges and opportunities in social networks.

And one more news, not too pleasant: MegaFon is starting to work with subscriptions, alas. True, a super-secure implementation is promised with mandatory intermediate registration of each subscription on the operator's website. You will have to enter a separate code and additionally confirm your desire to subscribe, in the process you will be presented with a description of the subscription indicating the exact price per day. For mercy, who in this situation will subscribe to something ?! The idea of ​​subscriptions is precisely to lure a person with the word “Free!” (the first day), hide the Agreement deeper and then spend a little longer looking for a provider and eternal employment in the end of the contact number found, by which this subscription will be turned off.

On the third hand, there are a number of really honest and useful services on the market, not only diets for 1,700 rubles per month per item. For example, paying for access to the archive of a publication for a day, buying an urgently needed book, and who knows what else. As for outright fraud, since the operator is ready to engage in very impudent fraud, then you need to use this and protect yourself and your loved ones from surprises of this kind.

In addition to the well-known services for prohibiting sending SMS to short numbers, MegaFon has recently launched the Children's Internet federal service, details can be studied on a special portal. You can also find tips and practical recommendations for combating mobile fraud there. In fact, the troubles from these short numbers are incomparably greater than the practical benefits of a number of honest services, but operators will not voluntarily cut such a chicken.

MegaFon: Results of the fight against windmills

The mobile operator is fighting against cellular scammers - it sounds strong. And even stylishly, bees against honey and cats against fishing. In fact, there is no contradiction here, and there is a real struggle. You just need to understand who is fighting against whom and why. And, if possible, derive practical benefit from this understanding.

The operator organized a press conference on the results of the implementation of the program to combat mobile fraud. The main news occasion is the automation of the search for fraud cases and compensation for losses to all subscribers affected by fraud cases with "short" numbers. That is, now, when another fraudulent scheme is detected, the system automatically identifies all the victims, and the money withdrawn for pseudo-services is returned to the balances of personal accounts. We were also shared some interesting statistics and the latest trends in mobile fraud.

Lyrics

First, a few words about what constitutes mobile fraud. The issue is delicate, and the opinions of the participants in this market do not coincide. There is a large set of schemes of outright deceit, blackmail, etc., the classic of the genre - “You are called from Russian Radio, you just won an Audi A-6!”. Or “Mom, I just hit a man, I urgently need money for the investigator. '.

There are many options, including quite exotic ones. Just a couple of days ago, Lenta.ru pleased with the description of the next episode. But this is all criminality in its purest form, we are more interested in “borderline” cases. When the money is pulled out, but the legality of the scheme is in question. With all the variety of schemes for extracting money from subscribers, there is a set of certain rules and criteria that are strictly set by the operator and are mandatory for content providers. From the position of the operator, legal goods and services are those that are not prohibited by law (for example, child pornography), are not deliberately mythical (for example, the “stripping scanner” in the phone) and are sold in compliance with all established rules. What exactly is sold and how much, the operator cares little. In theory, the content provider should be worried, to which the operator imposes severe penalties in case of increased complaints, but the content provider is also unable to keep track of its tens of thousands of sub-sub-sub-sub-partners. He only has to shift the financial losses down the entire chain, which he does. Penalizing the entire “pyramid” of sub-contenters with non-payments and deductions of “earned” money. There is enough arbitrariness, but there are also enough “disposable sellers” who expect to have time to snatch some money before they are blocked and fined based on complaints. This is how this self-regulating system exists, until you are caught - not a thief.

Thus, in the world of content business, their own concepts and definitions of legal and illegal trade have been formed. All successful episodes of withdrawing money without violating the law and the rules established by the operator are considered legally sold content. Probably, all operations before they are officially declared fraudulent are also classified as legal content.

Let's say that a program for reading minds from a distance of 3-5 meters at first, most likely, was also not considered a fraud. You never know, all of a sudden, people really learned to read the minds of content providers after imprudently lightening their wallet for a thousand and a half? Quite possibly, by the way.

As a counterexample, this is a classic example of almost purebred legal content. There is a link to the page with prices for SMS, the price of a unit of goods (8 rubles per day of access) and the number of paid units (minimum 30 days) are indicated. The question of the legality of the content of the site is left behind the scenes, this is another aspect. We will assume that we have dealt with the multifaceted concept of “mobile fraud” as a first approximation: this is an illegal operation, an attempt to sell a non-existent service, misleading information (“completely free!”), Or non-compliance with the rules for indicating the price of goods.

For those who are interested in the intricacies of balancing on the verge between a "respectable content provider" and a "cellular scammer", I can recommend one of the "partner" sites, which details all the intricacies of the correct and "undigigable" design of the process of making a profit from short numbers. Reading is entertaining and useful, with the help of this FAQ, you can literally “pick up” any tricky SMS service and, in which case, write a reasoned claim with a list of violations committed by the owner of the service.

New technologies

Now about the innovations and latest achievements in the field of uncompromising fight against mobile scammers. A couple of quotes from the press release:

". An important result of the work to protect subscribers from mobile fraudsters was the transition to a new money-back system for customers who suffered from intruders using the so-called "short" numbers. If earlier checks and refunds were carried out only at the request of customers, then since the beginning of 2011, thanks to the modernization of the content system, the operator began to independently determine by technical means all affected subscribers (including those who did not apply for fraud) and return them funds to a personal account. “We predicted an increase in cases of fraud with short numbers and took the necessary measures in advance. The reality confirmed our forecast: in the first six months of 2011, the structure of illegal schemes in the mobile communications segment has noticeably changed. The share of incidents using "short" numbers has reached 25% of the total volume of mobile fraud cases in Russia. A year ago, this figure was 10%,” says Sergey Khrenov, head of the MegaFon anti-fraud department.

If you look at the chart of changes, the growth of the "red" sector (short numbers) is really impressive. On the other hand, the number of episodes of direct deceit and extortion (“winning”, “knocking down a person”, etc.) has noticeably decreased. I would like to believe that people have become less gullible, including thanks to regular publications on these topics.

Numerous programs with Trojans that independently send expensive SMS have also played their role in the sharp growth of fraud with short numbers. Such episodes are unequivocally interpreted as fraud, prefixes are blocked, and in mass cases, the billing on the short number is reset to zero. This means that when sending an SMS to such a number, money is not debited at all.

Getting such a "joy" on your phone is easy. We all remember the epidemic of so-called MMS-cards that downloaded a malicious program into the phone when trying to follow the link. Now the operator quickly blocks such links, and it becomes impossible to access them through the GPRS network, but any countermeasures are still one step behind. Today, schemes with the “Opera Mini Update” are gaining in popularity, when when you enter a completely harmless site, a strong recommendation appears on the screen to update the version of this popular browser. "Update" ends with sending a series of SMS to short paid numbers.The meanness is that forwards to such pages usually turn on Webmasters only on mobile versions of sites and for short periods of time. Even if you guess to connect the “update” of the Opera and the SMS that suddenly started to be sent into one chain, and even if you remember when you visited which page the offer “update the browser” appeared, then the insidious redirect to an infectious page will not wait for the inspectors there. One can only advise not to agree with suddenly appearing proposals to update the browser. And if you get caught, then call the operator's contact center and explain that no SMS was sent to short numbers. There will be appeals - there will be a reaction of the operator in the form of tangible fines to the content provider, which will shift these fines to its thieving "partners", depriving them of profits from such schemes.

In the first six months of 2011, MegaFon processed more than 32,000 calls from subscribers about the facts and attempts of mobile fraud. Most of them, about 20,000 calls, relate to fraudulent actions by third parties (fraud on trust - “drawing prizes”, false requests for help, “calling from the bank”, etc.), more than 8,000 calls - cases of use by fraudsters " short numbers for illegal purposes. Direct assistance to victims of fraudsters, information support for subscribers and incident prevention, implementation of new technical solutions to combat mobile fraudsters - these are the main directions of the operator's work in 2011. Work with subscribers' requests has also become more efficient - now MegaFon customers can report fraud facts not only through the operator's website, subscriber service and sales offices, but also through the company's forums and social media platforms.

Promised prompt response to applications in any form, including by calling the contact center. Also, if massive cases of fraud are detected, they threaten to “calculate” all the victims and return their money without filing claims. If such a scheme really works, then content providers will quickly find ways to rein in their overzealous "wards".

Ancient and new traps

It's sad, but in the "hit parade" of the most popular conditionally legal fraudulent "services" we see the old, well-known names. It is unlikely that those who suffered from rather primitive traps read the reviews on Mobile-Review, but I still want to remind you. And I would also like to advise you to “turn on” common sense and elementary skepticism when you get to a site with another super-tempting offer of a new diet or a complete family chronicle on a silver platter.

All these diets, predictions and “learn the secret of the last name” are pure divorce or, at best, a set of banal recommendations. Prize-winners and winners of mythical competitions for the best genealogist of all Russia are especially touched. For 912 rubles. this super search engine will easily find you a noble origin and one and a half hundred relatives of a person with such a simple, Russian surname Yyyy. Another nobleman with the surname Yuyuyuyu had more relatives, which is not surprising: the surname Yuyuyuyu is much more common than Yiyy. Note that this is not a scam, but honest content. "Dietitians" to you for 1,600 rubles. a month they will advise not to overeat at night, and a fortune teller for 608 rubles. everything will tell about the future spouse. Why not content? Just like an illustration for an advertisement about “You deserve it!”

From relatively new "works" - fraud in social networks and on game servers. MegaFon advises to stay away from any "rocking chairs" and unusual services that provide fantastic privileges and opportunities in social networks.

And one more news, not too pleasant: MegaFon is starting to work with subscriptions, alas. True, a super-secure implementation is promised with mandatory intermediate registration of each subscription on the operator's website. You will have to enter a separate code and additionally confirm your desire to subscribe, in the process you will be presented with a description of the subscription indicating the exact price per day. For mercy, who in this situation will subscribe to something ?! The idea of ​​subscriptions is precisely to lure a person with the word “Free!” (the first day), hide the Agreement deeper and then spend a little longer looking for a provider and eternal employment in the end of the contact number found, by which this subscription will be turned off.

And if a person is shown in advance all the price advantages of a subscription, then the result is predictable in 99 cases out of 100. I don’t see the point in such a scheme protected from inattention, something is wrong here. Okay, let's wait and see.

Summary

I'm ambivalent about this whole fight against mobile fraud. On the one hand, active work in this direction will benefit us all. Thieves' schemes are becoming more complicated and improving, it is already possible to get into content not out of stupidity, but by accident or through excusable inattention. And here symmetry is needed: if getting hooked has become an order of magnitude easier, then the procedure for getting rid of a fraudulent misfortune should become just as simple.

On the other hand, most legal, non-fraudulent content is grossly overrated. We get some kind of “goods” for our money, and there seems to be nothing to complain about, but comparing the price with the volume and quality of the “goods” gives rise to the assumption that the seller expects on the lack of information and sloppiness of the buyer. And this approach can hardly be considered a normal business model. In fact, this is the same fraud, but covered up and camouflaged by the formal observance of the rules.

On the third hand, there are a number of really honest and useful services on the market, not only diets for 1,700 rubles per month per item. For example, paying for access to the archive of a publication for a day, buying an urgently needed book, and who knows what else. As for outright fraud, since the operator is ready to engage in very impudent fraud, then you need to use this and protect yourself and your loved ones from surprises of this kind.

In addition to the well-known services for prohibiting sending SMS to short numbers, MegaFon has recently launched the Children's Internet federal service, details can be studied on a special portal. You can also find tips and practical recommendations for combating mobile fraud there. In fact, the troubles from these short numbers are incomparably greater than the practical benefits of a number of honest services, but operators will not voluntarily cut such a chicken.

MegaFon: Results of the fight against windmills

The mobile operator is fighting against cellular scammers - it sounds strong. And even stylishly, bees against honey and cats against fishing. In fact, there is no contradiction here, and there is a real struggle. You just need to understand who is fighting against whom and why. And, if possible, derive practical benefit from this understanding.

The operator organized a press conference on the results of the implementation of the program to combat mobile fraud. The main news occasion is the automation of the search for fraud cases and compensation for losses to all subscribers affected by fraud cases with "short" numbers. That is, now, when another fraudulent scheme is detected, the system automatically identifies all the victims, and the money withdrawn for pseudo-services is returned to the balances of personal accounts. We were also shared some interesting statistics and the latest trends in mobile fraud.

Lyrics

First, a few words about what constitutes mobile fraud. The issue is delicate, and the opinions of the participants in this market do not coincide. There is a large set of schemes of outright deceit, blackmail, etc., the classic of the genre - “You are called from Russian Radio, you just won an Audi A-6!”. Or “Mom, I just hit a man, I urgently need money for the investigator. '.

There are many options, including quite exotic ones. Just a couple of days ago, Lenta.ru pleased with the description of the next episode. But this is all criminality in its purest form, we are more interested in “borderline” cases. When the money is pulled out, but the legality of the scheme is in question. With all the variety of schemes for extracting money from subscribers, there is a set of certain rules and criteria that are strictly set by the operator and are mandatory for content providers. From the position of the operator, legal goods and services are those that are not prohibited by law (for example, child pornography), are not deliberately mythical (for example, the “stripping scanner” in the phone) and are sold in compliance with all established rules. What exactly is sold and how much, the operator cares little. In theory, the content provider should be worried, to which the operator imposes severe penalties in case of increased complaints, but the content provider is also unable to keep track of its tens of thousands of sub-sub-sub-sub-partners. He only has to shift the financial losses down the entire chain, which he does. Penalizing the entire “pyramid” of sub-contenters with non-payments and deductions of “earned” money. There is enough arbitrariness, but there are also enough “disposable sellers” who expect to have time to snatch some money before they are blocked and fined based on complaints. This is how this self-regulating system exists, until you are caught - not a thief.

Thus, in the world of content business, their own concepts and definitions of legal and illegal trade have been formed. All successful episodes of withdrawing money without violating the law and the rules established by the operator are considered legally sold content. Probably, all operations before they are officially declared fraudulent are also classified as legal content.

Let's say that a program for reading minds from a distance of 3-5 meters at first, most likely, was also not considered a fraud. You never know, all of a sudden, people really learned to read the minds of content providers after imprudently lightening their wallet for a thousand and a half? Quite possibly, by the way.

As a counterexample, this is a classic example of almost purebred legal content. There is a link to the page with prices for SMS, the price of a unit of goods (8 rubles per day of access) and the number of paid units (minimum 30 days) are indicated. The question of the legality of the content of the site is left behind the scenes, this is another aspect. We will assume that we have dealt with the multifaceted concept of “mobile fraud” as a first approximation: this is an illegal operation, an attempt to sell a non-existent service, misleading information (“completely free!”), Or non-compliance with the rules for indicating the price of goods.

For those who are interested in the intricacies of balancing on the verge between a "respectable content provider" and a "cellular scammer", I can recommend one of the "partner" sites, which details all the intricacies of the correct and "undigigable" design of the process of making a profit from short numbers. Reading is entertaining and useful, with the help of this FAQ, you can literally “pick up” any tricky SMS service and, in which case, write a reasoned claim with a list of violations committed by the owner of the service.

New technologies

Now about the innovations and latest achievements in the field of uncompromising fight against mobile scammers. A couple of quotes from the press release:

". An important result of the work to protect subscribers from mobile fraudsters was the transition to a new money-back system for customers who suffered from intruders using the so-called "short" numbers. If earlier checks and refunds were carried out only at the request of customers, then since the beginning of 2011, thanks to the modernization of the content system, the operator began to independently determine by technical means all affected subscribers (including those who did not apply for fraud) and return them funds to a personal account. “We predicted an increase in cases of fraud with short numbers and took the necessary measures in advance. The reality confirmed our forecast: in the first six months of 2011, the structure of illegal schemes in the mobile communications segment has noticeably changed. The share of incidents using "short" numbers has reached 25% of the total volume of mobile fraud cases in Russia. A year ago, this figure was 10%,” says Sergey Khrenov, head of the MegaFon anti-fraud department.

If you look at the chart of changes, the growth of the "red" sector (short numbers) is really impressive. On the other hand, the number of episodes of direct deceit and extortion (“winning”, “knocking down a person”, etc.) has noticeably decreased. I would like to believe that people have become less gullible, including thanks to regular publications on these topics.

Numerous programs with Trojans that independently send expensive SMS have also played their role in the sharp growth of fraud with short numbers. Such episodes are unequivocally interpreted as fraud, prefixes are blocked, and in mass cases, the billing on the short number is reset to zero. This means that when sending an SMS to such a number, money is not debited at all.

Getting such a "joy" on your phone is easy. We all remember the epidemic of so-called MMS-cards that downloaded a malicious program into the phone when trying to follow the link. Now the operator quickly blocks such links, and it becomes impossible to access them through the GPRS network, but any countermeasures are still one step behind. Today, schemes with the “Opera Mini Update” are gaining in popularity, when when you enter a completely harmless site, a strong recommendation appears on the screen to update the version of this popular browser. "Update" ends with sending a series of SMS to short paid numbers. The meanness is that forwards to such pages usually turn on Webmasters only on mobile versions of sites and for short periods of time.Even if you guess to connect the “update” of the Opera and the SMS that suddenly started to be sent into one chain, and even if you remember when you visited which page the offer “update the browser” appeared, then the insidious redirect to an infectious page will not wait for the inspectors there. One can only advise not to agree with suddenly appearing proposals to update the browser. And if you get caught, then call the operator's contact center and explain that no SMS was sent to short numbers. There will be appeals - there will be a reaction of the operator in the form of tangible fines to the content provider, which will shift these fines to its thieving "partners", depriving them of profits from such schemes.

In the first six months of 2011, MegaFon processed more than 32,000 calls from subscribers about the facts and attempts of mobile fraud. Most of them, about 20,000 calls, relate to fraudulent actions by third parties (fraud on trust - “drawing prizes”, false requests for help, “calling from the bank”, etc.), more than 8,000 calls - cases of use by fraudsters " short numbers for illegal purposes. Direct assistance to victims of fraudsters, information support for subscribers and incident prevention, implementation of new technical solutions to combat mobile fraudsters - these are the main directions of the operator's work in 2011. Work with subscribers' requests has also become more efficient - now MegaFon customers can report fraud facts not only through the operator's website, subscriber service and sales offices, but also through the company's forums and social media platforms.

Promised prompt response to applications in any form, including by calling the contact center. Also, if massive cases of fraud are detected, they threaten to “calculate” all the victims and return their money without filing claims. If such a scheme really works, then content providers will quickly find ways to rein in their overzealous "wards".

Ancient and new traps

It's sad, but in the "hit parade" of the most popular conditionally legal fraudulent "services" we see the old, well-known names. It is unlikely that those who suffered from rather primitive traps read the reviews on Mobile-Review, but I still want to remind you. And I would also like to advise you to “turn on” common sense and elementary skepticism when you get to a site with another super-tempting offer of a new diet or a complete family chronicle on a silver platter.

All these diets, predictions and “learn the secret of the last name” are pure divorce or, at best, a set of banal recommendations. Prize-winners and winners of mythical competitions for the best genealogist of all Russia are especially touched. For 912 rubles. this super search engine will easily find you a noble origin and one and a half hundred relatives of a person with such a simple, Russian surname Yyyy. Another nobleman with the surname Yuyuyuyu had more relatives, which is not surprising: the surname Yuyuyuyu is much more common than Yiyy. Note that this is not a scam, but honest content. "Dietitians" to you for 1,600 rubles. a month they will advise not to overeat at night, and a fortune teller for 608 rubles. everything will tell about the future spouse. Why not content? Just like an illustration for an advertisement about “You deserve it!”

From relatively new "works" - fraud in social networks and on game servers. MegaFon advises to stay away from any "rocking chairs" and unusual services that provide fantastic privileges and opportunities in social networks.

And one more news, not too pleasant: MegaFon is starting to work with subscriptions, alas. True, a super-secure implementation is promised with mandatory intermediate registration of each subscription on the operator's website. You will have to enter a separate code and additionally confirm your desire to subscribe, in the process you will be presented with a description of the subscription indicating the exact price per day. For mercy, who in this situation will subscribe to something ?! The idea of ​​subscriptions is precisely to lure a person with the word “Free!” (the first day), hide the Agreement deeper and then spend a little longer looking for a provider and eternal employment in the end of the contact number found, by which this subscription will be turned off.

And if a person is shown in advance all the price advantages of a subscription, then the result is predictable in 99 cases out of 100. I don’t see the point in such a scheme protected from inattention, something is wrong here. Okay, let's wait and see.

Summary

I'm ambivalent about this whole fight against mobile fraud. On the one hand, active work in this direction will benefit us all. Thieves' schemes are becoming more complicated and improving, it is already possible to get into content not out of stupidity, but by accident or through excusable inattention. And here symmetry is needed: if getting hooked has become an order of magnitude easier, then the procedure for getting rid of a fraudulent misfortune should become just as simple.

On the other hand, most legal, non-fraudulent content is grossly overrated. We get some kind of “goods” for our money, and there seems to be nothing to complain about, but comparing the price with the volume and quality of the “goods” gives rise to the assumption that the seller is counting on the lack of information and sloppiness of the buyer. And this approach can hardly be considered a normal business model. In fact, this is the same fraud, but covered up and camouflaged by the formal observance of the rules.

In addition to the well-known services for prohibiting sending SMS to short numbers, MegaFon has recently launched the Children's Internet federal service, details can be studied on a special portal. You can also find tips and practical recommendations for combating mobile fraud there. In fact, the troubles from these short numbers are incomparably greater than the practical benefits of a number of honest services, but operators will not voluntarily cut such a chicken.