MegaFon increased cashback on tariff plans - why and why

In March 2019, MegaFon introduced cashback on their tariff plans, six months later, the operator offers a larger refund amount and expands the list of services and goods that can be purchased with the saved funds. We can assume that MegaFon has fine-tuned the option to the desires of subscribers, let's figure out what exactly has changed and in what direction.

You can find a detailed analysis of the tariffs from Sergey Potresov here.

The first thing you pay attention to is that in all tariff plans, except for “Turn on. Write”, the line “Cashback” now appears, look how it looks on the site.

In order to start receiving cashback, you need to activate the service in your personal account, this can be done in a couple of clicks, and there is no difficulty in it.

Now there is an important change that happened to the size of the cashback: if earlier it was fixed, now it has become progressive. It depends on how long you use MegaFon services, regardless of the tariff plan Laptop Lenovo ThinkPad X250 4GB Intel Core I5 ​​HDD 500GB. Moreover, it works not from the moment you connect in your personal account, but from the moment you start using your contract. Therefore, if you have activated the option just now, and you have a contract for more than 6 months, but less than a year, then you will automatically receive 20%. Cashback rates look like this:

  • 10% starting rate;
  • 15% from 3 to 6 months;
  • 20% from 6 to 12 months;
  • 30% from 12 to 24 months.

We have a kind of loyalty program that offers a larger refund for those who use the “Turn on” tariff plans for a long time. For the operator, this is also an opportunity to keep subscribers from switching to other tariff plans, plus give more favorable conditions.

The main complaint about cashback was that it could not be withdrawn as money (and this is understandable), and also could not be spent on communication services. The list of what you could purchase looked like this:

  • Purchasing movies and TV shows at MegaFon TV
  • Yandex.Music and MegaFon Music
  • Purchases of smartphones and accessories at MegaFon retail
  • MegaFon Press
  • MegaFon Books
  • Gold level in the Spices service
  • Eset Antivirus
  • Service "Parental Control"

Now the approach has fundamentally changed, and services have been added that can be considered literally useful, I will give a short list:

  • Unlimited SMS
  • City Pack
  • Unlimited internet on YouTube
  • Unlimited Internet on social networks networks
  • Unlimited Internet for instant messengers
  • Unlimited Internet for 30 days for 150 rubles. for tariff plans "Turn on! Talk, Choose, Have fun"
  • Unlimited communication for 30 days (all local and long distance calls in Russia)
  • Movie in MegaFon TV
  • Extended packages in MegaFon TV for 30 days
  • Audiobooks for 10 and 20 days

It's nice that the list has expanded. Appeared modifiers for tariff plans also look interesting and good. But the main thing is that the company heard feedback from users that they want to spend cashback on communication services. You can also think of it as a hidden discount on tariff offers, when you can get the services you need at the expense of cashback. It is also interesting for everyone who needs these services from time to time, and not all the time.

Each of the operators is trying to come up with unique mechanics to provide additional services and increase the attractiveness of their offers for subscribers. This is a kind of game in which no one wants to reduce the base cost of tariffs, and indeed cannot do this for quite objective reasons. MegaFon's idea is interesting because it potentially allows you to regulate new tariff proposals. So, an update of the tariff line appears, in which some parameter looks more interesting, for example, a larger Internet package, than in those tariffs that have already existed for a long time. Due to cashback and the ability to get the Internet to YouTube or other sites, this does not look like a problem, but rather like equalizing the offer. It is also clear that the number of goodies that are offered in cashback will gradually change, naturally, upwards.

For existing MegaFon subscribers, not participating in the cashback campaign means simply losing their money, there is no point in not doing this. Considering that the “Vklyuchaysya” tariff line is the main one for most subscribers and is popular, this is a rather serious offer for users of the operator's services. They offer you additional opportunities for no reason at all, and I just can’t think of a reason why you need to refuse them.

I have been looking for pitfalls for a long time, at least something that can make you not use cashback. But there are simply no such hidden asterisks, footnotes or something like that in this offer from MegaFon. This is a kind of payment for loyalty, hence the mechanics that are proposed.

When the cashback first appeared, the main gripe was that it was impossible to pay for communication services and various additions to tariffs. Now it has appeared, and I’m wondering what exactly you would like to receive as additional options, what would you spend the cashback that comes to your account (you don’t need to dream about withdrawing money, this is impossible by the very essence of this promotion). And in general, it is interesting how you perceive such an initiative - whether it is interesting or not, what you like and what does not look the way you want. We kindly ask you to indicate in the comments which operator you use, and also, if you want, how much your tariff plan costs approximately. Then the discussion will be more detailed.

MegaFon increased cashback on tariff plans - why and why

In March 2019, MegaFon introduced cashback on their tariff plans, six months later, the operator offers a larger refund amount and expands the list of services and goods that can be purchased with the saved funds. We can assume that MegaFon has fine-tuned the option to the desires of subscribers, let's figure out what exactly has changed and in what direction.

You can find a detailed analysis of the tariffs from Sergey Potresov here.

The first thing you pay attention to is that in all tariff plans, except for “Turn on. Write”, the line “Cashback” now appears, look how it looks on the site.

In order to start receiving cashback, you need to activate the service in your personal account, this can be done in a couple of clicks, and there is no difficulty in it.

Now there is an important change that happened to the size of the cashback: if earlier it was fixed, now it has become progressive. It depends on how long you use MegaFon services, regardless of the tariff plan Laptop Lenovo ThinkPad X250 4GB Intel Core I5 ​​HDD 500GB. Moreover, it works not from the moment you connect in your personal account, but from the moment you start using your contract. Therefore, if you have activated the option just now, and you have a contract for more than 6 months, but less than a year, then you will automatically receive 20%. Cashback rates look like this:

  • 10% starting rate;
  • 15% from 3 to 6 months;
  • 20% from 6 to 12 months;
  • 30% from 12 to 24 months.

We have a kind of loyalty program that offers a larger refund for those who use the “Turn on” tariff plans for a long time. For the operator, this is also an opportunity to keep subscribers from switching to other tariff plans, plus give more favorable conditions.

The main complaint about cashback was that it could not be withdrawn as money (and this is understandable), and also could not be spent on communication services. The list of what you could purchase looked like this:

  • Purchasing movies and TV shows at MegaFon TV
  • Yandex.Music and MegaFon Music
  • Purchases of smartphones and accessories at MegaFon retail
  • MegaFon Press
  • MegaFon Books
  • Gold level in the Spices service
  • Eset Antivirus
  • Service "Parental Control"

Now the approach has fundamentally changed, and services have been added that can be considered literally useful, I will give a short list:

  • Unlimited SMS
  • City Pack
  • Unlimited internet on YouTube
  • Unlimited Internet on social networks networks
  • Unlimited Internet for instant messengers
  • Unlimited Internet for 30 days for 150 rubles. for tariff plans "Turn on! Talk, Choose, Have fun"
  • Unlimited communication for 30 days (all local and long distance calls in Russia)
  • Movie in MegaFon TV
  • Extended packages in MegaFon TV for 30 days
  • Audiobooks for 10 and 20 days

It's nice that the list has expanded. Appeared modifiers for tariff plans also look interesting and good. But the main thing is that the company heard feedback from users that they want to spend cashback on communication services. You can also think of it as a hidden discount on tariff offers, when you can get the services you need at the expense of cashback. It is also interesting for everyone who needs these services from time to time, and not all the time.

Each of the operators is trying to come up with unique mechanics to provide additional services and increase the attractiveness of their offers for subscribers. This is a kind of game in which no one wants to reduce the base cost of tariffs, and indeed cannot do this for quite objective reasons. MegaFon's idea is interesting because it potentially allows you to regulate new tariff proposals. So, an update of the tariff line appears, in which some parameter looks more interesting, for example, a larger Internet package, than in those tariffs that have already existed for a long time. Due to cashback and the ability to get the Internet to YouTube or other sites, this does not look like a problem, but rather like equalizing the offer. It is also clear that the number of goodies that are offered in cashback will gradually change, naturally, upwards.

For existing MegaFon subscribers, not participating in the cashback campaign means simply losing their money, there is no point in not doing this. Considering that the “Vklyuchaysya” tariff line is the main one for most subscribers and is popular, this is a rather serious offer for users of the operator's services. They offer you additional opportunities for no reason at all, and I just can’t think of a reason why you need to refuse them.

I have been looking for pitfalls for a long time, at least something that can make you not use cashback. But there are simply no such hidden asterisks, footnotes or something like that in this offer from MegaFon. This is a kind of payment for loyalty, hence the mechanics that are proposed.

When the cashback first appeared, the main gripe was that it was impossible to pay for communication services and various additions to tariffs. Now this has appeared, and I’m wondering what exactly you would like to receive as additional options, what would you spend the cashback that comes to your account (you don’t need to dream about withdrawing money, this is impossible by the very essence of this promotion). And in general, it is interesting how you perceive such an initiative - whether it is interesting or not, what you like and what does not look the way you want. We kindly ask you to indicate in the comments which operator you use, and also, if you want, how much your tariff plan costs approximately. Then the discussion will be more detailed.

MegaFon increased cashback on tariff plans - why and why

In March 2019, MegaFon introduced cashback on their tariff plans, six months later, the operator offers a larger refund amount and expands the list of services and goods that can be purchased with the saved funds. We can assume that MegaFon has fine-tuned the option to the desires of subscribers, let's figure out what exactly has changed and in what direction.

You can find a detailed analysis of the tariffs from Sergey Potresov here.

The first thing you pay attention to is that in all tariff plans, except for “Turn on. Write”, the line “Cashback” now appears, look how it looks on the site.

In order to start receiving cashback, you need to activate the service in your personal account, this can be done in a couple of clicks, and there is no difficulty in it.

Now there is an important change that happened to the size of the cashback: if earlier it was fixed, now it has become progressive. It depends on how long you use MegaFon services, regardless of the tariff plan Laptop Lenovo ThinkPad X250 4GB Intel Core I5 ​​HDD 500GB. Moreover, it works not from the moment you connect in your personal account, but from the moment you start using your contract. Therefore, if you have activated the option just now, and you have a contract for more than 6 months, but less than a year, then you will automatically receive 20%. Cashback rates look like this:

  • 10% starting rate;
  • 15% from 3 to 6 months;
  • 20% from 6 to 12 months;
  • 30% from 12 to 24 months.

We have a kind of loyalty program that offers a larger refund for those who use the “Turn on” tariff plans for a long time. For the operator, this is also an opportunity to keep subscribers from switching to other tariff plans, plus give more favorable conditions.

It's nice that the list has expanded. Appeared modifiers for tariff plans also look interesting and good. But the main thing is that the company heard feedback from users that they want to spend cashback on communication services. You can also think of it as a hidden discount on tariff offers, when you can get the services you need at the expense of cashback. It is also interesting for everyone who needs these services from time to time, and not all the time.

Each of the operators is trying to come up with unique mechanics to provide additional services and increase the attractiveness of their offers for subscribers. This is a kind of game in which no one wants to reduce the base cost of tariffs, and indeed cannot do this for quite objective reasons. MegaFon's idea is interesting because it potentially allows you to regulate new tariff proposals. So, an update of the tariff line appears, in which some parameter looks more interesting, for example, a larger Internet package, than in those tariffs that have already existed for a long time. Due to cashback and the ability to get the Internet to YouTube or other sites, this does not look like a problem, but rather like equalizing the offer. It is also clear that the number of goodies that are offered in cashback will gradually change, naturally, upwards.

For existing MegaFon subscribers, not participating in the cashback campaign means simply losing their money, there is no point in not doing this. Considering that the “Vklyuchaysya” tariff line is the main one for most subscribers and is popular, this is a rather serious offer for users of the operator's services. They offer you additional opportunities for no reason at all, and I just can’t think of a reason why you need to refuse them.

I have been looking for pitfalls for a long time, at least something that can make you not use cashback. But there are simply no such hidden asterisks, footnotes or something like that in this offer from MegaFon. This is a kind of payment for loyalty, hence the mechanics that are proposed.

When the cashback first appeared, the main gripe was that it was impossible to pay for communication services and various additions to tariffs. Now this has appeared, and I’m wondering what exactly you would like to receive as additional options, what would you spend the cashback that comes to your account (you don’t need to dream about withdrawing money, this is impossible by the very essence of this promotion). And in general, it is interesting how you perceive such an initiative - whether it is interesting or not, what you like and what does not look the way you want. We kindly ask you to indicate in the comments which operator you use, and also, if you want, how much your tariff plan costs approximately. Then the discussion will be more detailed.

MegaFon increased cashback on tariff plans - why and why

In March 2019, MegaFon introduced cashback on their tariff plans, six months later, the operator offers a larger refund amount and expands the list of services and goods that can be purchased with the saved funds. We can assume that MegaFon has fine-tuned the option to the desires of subscribers, let's figure out what exactly has changed and in what direction.

You can find a detailed analysis of the tariffs from Sergey Potresov here.

The first thing you pay attention to is that in all tariff plans, except for “Turn on. Write”, the line “Cashback” now appears, look how it looks on the site.

In order to start receiving cashback, you need to activate the service in your personal account, this can be done in a couple of clicks, and there is no difficulty in it.

Now there is an important change that happened to the size of the cashback: if earlier it was fixed, now it has become progressive. It depends on how long you use MegaFon services, regardless of the tariff plan Laptop Lenovo ThinkPad X250 4GB Intel Core I5 ​​HDD 500GB. Moreover, it works not from the moment you connect in your personal account, but from the moment you start using your contract. Therefore, if you have activated the option just now, and you have a contract for more than 6 months, but less than a year, then you will automatically receive 20%. Cashback rates look like this:

The main complaint about cashback was that it could not be withdrawn as money (and this is understandable), and also could not be spent on communication services. The list of what you could purchase looked like this:

  • Purchasing movies and TV shows at MegaFon TV
  • Yandex.Music and MegaFon Music
  • Purchases of smartphones and accessories at MegaFon retail
  • MegaFon Press
  • MegaFon Books
  • Gold level in the Spices service
  • Eset Antivirus
  • Service "Parental Control"

Now the approach has fundamentally changed, and services have been added that can be considered literally useful, I will give a short list:

  • Unlimited SMS
  • City Pack
  • Unlimited internet on YouTube
  • Unlimited Internet on social networks networks
  • Unlimited Internet for instant messengers
  • Unlimited Internet for 30 days for 150 rubles. for tariff plans "Turn on! Talk, Choose, Have fun"
  • Unlimited communication for 30 days (all local and long distance calls in Russia)
  • Movie in MegaFon TV
  • Extended packages in MegaFon TV for 30 days
  • Audiobooks for 10 and 20 days

It's nice that the list has expanded. Appeared modifiers for tariff plans also look interesting and good. But the main thing is that the company heard feedback from users that they want to spend cashback on communication services. You can also think of it as a hidden discount on tariff offers, when you can get the services you need at the expense of cashback. It is also interesting for everyone who needs these services from time to time, and not all the time.

Each of the operators is trying to come up with unique mechanics to provide additional services and increase the attractiveness of their offers for subscribers. This is a kind of game in which no one wants to reduce the base cost of tariffs, and indeed cannot do this for quite objective reasons. MegaFon's idea is interesting because it potentially allows you to regulate new tariff proposals. So, an update of the tariff line appears, in which some parameter looks more interesting, for example, a larger Internet package, than in those tariffs that have already existed for a long time. Due to cashback and the ability to get the Internet to YouTube or other sites, this does not look like a problem, but rather like equalizing the supply. It is also clear that the number of goodies offered in cashback will gradually change, naturally, upwards.

For existing MegaFon subscribers, not participating in the cashback campaign means simply losing their money, there is no point in not doing this. Considering that the “Vklyuchaysya” tariff line is the main one for most subscribers and is popular, this is a rather serious offer for users of the operator's services. They offer you additional opportunities for no reason at all, and I just can’t think of a reason why you need to refuse them.

I have been looking for pitfalls for a long time, at least something that can make you not use cashback. But there are simply no such hidden asterisks, footnotes or something like that in this offer from MegaFon. This is a kind of payment for loyalty, hence the mechanics that are proposed.

When the cashback first appeared, the main gripe was that it was impossible to pay for communication services and various additions to tariffs. Now this has appeared, and I’m wondering what exactly you would like to receive as additional options, what would you spend the cashback that comes to your account (you don’t need to dream about withdrawing money, this is impossible by the very essence of this promotion). And in general, it is interesting how you perceive such an initiative - whether it is interesting or not, what you like and what does not look the way you want. We kindly ask you to indicate in the comments which operator you use, and also, if you want, how much your tariff plan costs approximately. Then the discussion will be more detailed.