Spillikins №63. MeeGo - a monster oblo, mischievous, huge, staring and barking

The week began with a bang, but continued in an everlasting frenzy of trips. Having managed to evacuate from Spain and Germany just a few hours before the airspace was closed, I once again heard a banal phrase from the steward: “Oh, you have an iPad. Cool". Many people buy devices from Apple in the early days of sales to bring light, ugh, to communicate with other people and explain the coolness of their device. The huge PR-machine works so smoothly that you are amazed. The iPad, which is incomprehensible at the time of purchase to most people who order it, is about the same story. Buyers find their advantages after the purchase, exactly the same thing happened to me.

Do you know what I long and vainly wanted? To keep my laptop or portable device with a large screen running for a long time. A very long time. All day long, for example. With the iPad, the biggest plus is its battery life. Video up to 9 hours in my case, which is quite good. And I put up with the fact that the screen is smudged, glare at any angle and the picture is far from ideal. In this aspect, for watching videos iPad oh how far from perfect. But another thing is that it works where other devices are already falling behind.

Table:

Toshiba - demonstration of a tablet and a couple of other devices

This week I went to Barcelona for a couple of days with Toshiba, a year earlier Berlin was chosen for the meeting, but then they were talking exclusively about laptops. Today they beckoned with the launch of products for 2010, but it turned out that this was not the case. They showed a couple of laptops, TVs, their own version of sharing content between TV and computer, plus a tablet. Perplexity - that's the right word that hovered over the orderly ranks of journalists. There are few products, products are often not very clear, and some are completely unoriginal. A complete feeling that the company slowly reacts to market trends, but does not particularly strive to lead them or, God forbid, produce something unusual. The feeling that Toshiba is protecting its market possessions, but does so sluggishly and without initiative.

Multi Screen technology is actually the same DLNA when you can share content between your devices. The driver from Toshiba for computers was called Toshiba Media Controller, there were no differences from existing solutions or obvious advantages. The company did not show any hardware solutions for TVs with no WiFi. The demo video makes it clear how to work with TMC, so I won't repeat this story.

So, the body is made of metal, which is a huge plus. The downside is that there are no other controls besides the power button. There is a slot for SD-cards, a 7-inch screen has a resolution of 800x480 pixels, there is WiFi 802.11 b / g, and it's all spinning on WinCE Pro, built-in memory 1 GB. Believe me, you still need to look for such brakes in this life. Such a slow device that you can grow old while waiting for a response from it. There is no multitasking. The screen has no advantages, the viewing angles are small, the picture fades in the light, even for viewing photos this is a rarely inappropriate device. Who in their right mind can buy this for their own money - honestly, I don’t know. As my colleague said: "Sucks in its brightest manifestation." And I completely agree with this phrase. Putting an Apple iPad nearby, one could see two worlds, two different visions of the same product. I like the look of the product from Apple more.

I wanted to write about TVs and laptops, I began to study the issue, but I realized that the company did not show anything extraordinary, new. There was talk behind the scenes that there would be a press conference in the middle of the year where Toshiba would show something that would blow our minds. Well, let's wait until the company has shown nothing amazing.

BIC phone

Yes, I know it's a terrible button accordion. I know that since the summer of 2008 Orange has launched this device for sale and is selling it to this day. But only in France and Spain, in other countries it is not. And you can meet him not so often, mainly at airports. So for me it was a kind of small discovery. Repeated. And I liked this opening.

Alcatel wanted to sell a lot of budget phones and made this project with an operator. In fact, having paid for the use of the BIC brand, they put a cheap Alcatel S210 device in a box, changed the packaging - and the product is ready. The other day at Barcelona airport it was sold for 29 Euros with 12 Euros on the account. The contract is pre-paid, you can report the money. Number, as you know, local. After chatting with the seller, I found out that they sell about a dozen of these devices a day. Not too bad for a not-so-busy place where you're more likely to meet departing than arriving. A good example of audience selection, phone positioning. I liked it, so I told about it.

MeeGo is a monster from the past, sometimes they come back

Remember how Radishchev's "Journey from St. Petersburg to Moscow" begins? The epigraph is a reworked phrase from the poem "Telemakhida" by Trediakovsky and it sounds like this: "The monster is oblo, mischievous, huge, staring and barking." I don’t know why, but my association with MeeGo immediately awakens this phrase in my head. Although the stake is on your head, but what Nokia is doing today looks like incomprehensible body movements or a dance on Maemo's tombstone.

Judge for yourself. Joining forces with Intel in this area, the company said that its contribution to the new OS will be in the interface developments, and on the part of Intel it is the hardware. Both companies complement their expertise in different areas. Did Maemo have interface expertise? It was never. This is the most disgusting development in terms of interface, released by Nokia. If you interpret it as a phone, a communicator or a device for calls. Of course, as a tablet it's a different story, and here the interface is acceptable. But that's all, no achievements, no advantages overlapping other products. I've honestly been using the Nokia N900 for a while, and to the naked eye you can see that the phone's interface has been stuck to a tablet and looks alien.If in any menu you can click on the status bar and change the main parameters, then this cannot be done in the Phone application. And a number of such "little things" completely contradict the experience of S60 users, who began to buy the N900 as a flagship device, and then write that their expectations, to put it mildly, were deceived. Do you think that Nokia took this experience into account and started working on the interface? No no and one more time no. There were problems with the experience of using the Nokia N97, this mistake was recognized, and therefore forces were thrown into fine-tuning the Nokia N8 as a flagship. The company believes that they cannot make a mistake again, and therefore approach this issue with extreme caution. With Nokia N950 (the name is preliminary, it may be different), apparently, you can make as many mistakes as you like. This is a keyboardless version of the N900, which was planned for Maemo 6, but comes out as the first MeeGo phone. And here the question arises: will much remain in it from Nokia? So far, the development of the situation suggests that the OS inherits most of the things from Moblin. These are not Maemo developments, they will be transferred to the new OS using the same Qt. The release of the N900 in the light of the subsequent joint efforts with Intel can be safely called a false start. In past Spillikins, he cited Nokia's forecast for sales of Maemo-devices in 2011 and said that it can already be considered not to have taken place. Let's remember it.

Maemo's idea was to create a vertical OS for Nokia and release various devices on it, from top smartphones to car navigation panels, tablets, laptops, netbooks. Simple and clear strategy. At some point, Nokia realized that they had overestimated their strengths and capabilities and would not be able to pull off such a project alone. From here, a partner appeared in the form of Intel. But the philosophy of the latter is focused on maximizing its own profits through the diffusion of technology. What is so special, you say, because all companies are trying to earn more, why be surprised? However, there are a lot of amazing things in this deal. For example, Intel's release of MeeGo immediately attracts many partners to the OS, who will use it in various devices. It's not an OS from Nokia, it's now an OS from Intel that will be used by Nokia and a number of other companies. I am sure that in order to create a distance in Nokia for their own version of MeeGo they will make an interface similar to the previous N900 (Hartmann). It turns out that many devices will work with the interface from Moblin or its successor, someone will develop their own interface on top of the system, and Nokia will create its own version of the interface. And here we come to the fact that Nokia suddenly turns into another player who, from a privileged position, unexpectedly falls into the general queue. And the moment is negative for the company.Since Nokia will not be able to give their own interface to other companies, so as not to dilute their sales, and also not to destroy the uniqueness of their own devices. At the same time, it is not certain that Nokia's implementation of the interface will be perceived by the MeeGo-oriented audience as ideal or strong. There is no continuity with S40/S60 in this interface. Heading for the integration of interface solutions, the company does not have time to do this trick with MeeGo, and there is a gap. Flagships on MeeGo will be very different in user experience from anything the company has today. And that's the problem. The way to solve it is known, but the company does not have the resources to simultaneously launch all projects. And this makes it possible for many companies to enter the market of MeeGo devices with their solutions and be successful in it.

Check out Massage Therapy Services in Rwanda for the first demos of non-Nokia devices running this OS.

The interfaces shown have nothing to do with what Nokia is developing. But in the eyes of many consumers, MeeGo is a Nokia product. But you can see for yourself that this is not so. This is a product of various companies, and Nokia's contribution is commensurate with what Intel is doing. And this is where the blurring of the Nokia brand begins, for it MeeGo ceases to be a kind of unique offer. And it's a shame.

An example of such a phone? It is not a fact that it will appear on sale, but AAVA immediately comes to mind, since our compatriot developed the interface to the device. Company website www.aavamobile.com.

This is one of the first phones on the Intel Moorstone platform, the device is positioned as an open solution. Quite a curious attempt to create a modern phone. And Nokia will have to compete with many companies at once, small companies. And in such a struggle, no one will defeat Nokia, but the focus of attention will shift from Nokia products to many other phones and devices. Sales will be partly diluted. And this is bad. The company lives in a mode of plugging holes, when, trying to close up a leak, it forgets that water is also gushing with might and main behind the next bulkhead. And it's truly embarrassing. Perhaps I'm exaggerating the problems of Maemo/MeeGo, but I don't see any way for such devices to become mainstream and attractive by 2011 (made by Nokia).

You have no resources comparable to Nokia, Samsung. Your brand is well received in the market by a certain audience, but your products are expensive and not mass-produced. And the main problem is the price. You can't introduce a large number of potential customers to your experience in the field of interface, which could boost sales. There are no corresponding marketing budgets. Vicious circle. At first glance, this is so. But there is another, slightly crazy version of the development of events. And it can not only give an impetus to HTC and take it to another level, but also change the market so much that seemingly firmly standing companies will suffer.

What needs to be done for this thermonuclear cocktail? The recipe is simple. HTC can use its advantage, namely familiarity with local phone manufacturers in Asia, and offer to solve their problem. The cost of Chinese phones today is minimal. They have a good functional set, even the quality of cases is growing from year to year and has reached a quite acceptable average level. But everything kills the interface, the modest capabilities of those operating systems that are used on standard platforms. There is nothing interesting, you can immediately see a cheap phone.

What if for little money to give these companies their own interface, for example, Sense. Yes, not just an interface, but something that can be called an operating system. A sort of cubes from which a small manufacturer can assemble his phone. Will this give a boost to HTC? Definitely yes. The company is turning from a phone seller into a quasi-OS manufacturer for mobile phones. And that's a completely different story. Do not think that this approach is brilliant and has only positive aspects. There are a huge number of minuses, and the case may not burn out, this is a risky step. Another thing is that this step may become forced if competitors start to put pressure on HTC very much. Therefore, whether or not such a quasi-OS enters the market under the HTC brand is a matter of the state of affairs in the company. At the moment, we see how Sense is being developed, and in the article by Artem Lutfullin, the current version will be disassembled, as they say, bone by bone, you can read it today.

The move by HTC is interesting and ambiguous. But possible. I think that if we see the announcement of such an “OS”, then this will happen next year or a little later. By then, the balance of power in the Android phone market will be clear.

Spillikins №63. MeeGo - a monster oblo, mischievous, huge, staring and barking

The week began with a bang, but continued in an everlasting frenzy of trips. Having managed to evacuate from Spain and Germany just a few hours before the airspace was closed, I once again heard a banal phrase from the steward: “Oh, you have an iPad. Cool". Many people buy devices from Apple in the early days of sales to bring light, ugh, to communicate with other people and explain the coolness of their device. The huge PR-machine works so smoothly that you are amazed. The iPad, which is incomprehensible at the time of purchase to most people who order it, is about the same story. Buyers find their advantages after the purchase, exactly the same thing happened to me.

Do you know what I long and vainly wanted? To keep my laptop or portable device with a large screen running for a long time. A very long time. All day long, for example. With the iPad, the biggest plus is its battery life. Video up to 9 hours in my case, which is quite good. And I put up with the fact that the screen is smudged, glare at any angle and the picture is far from ideal. In this aspect, for watching videos iPad oh how far from perfect. But another thing is that it works where other devices are already falling behind.

I took a laptop and a tablet on a trip, as a result, I only took out a laptop a couple of times, since there was no need to write long letters on a short trip. iPad has passed the battle test. For two-day trips in which you do not need to write texts, you can take it with you. If you want to write text, you can take a Bluetooth keyboard - also an option. But I haven’t matured yet, I prefer to work on a laptop.

Sales of the iPad have already reached 400,000 units, 300,000 on the first day, then another 100 in a week. A staggering figure, and Apple was not ready for this either. The device will be delayed in other markets as demand in the US market is not satisfied. And they will feed him. This means that our shuttles will gladly continue to import the device to Russia in tons and sell it for a lot of money. Everything is as usual, the iPhone scenario is repeated. Suffice it to say that the Russian group of journalists had three iPads, while the European journalists did not see this device and constantly asked to see it.

Table:

Toshiba - demonstration of a tablet and a couple of other devices

This week I went to Barcelona for a couple of days with Toshiba, a year earlier Berlin was chosen for the meeting, but then they were talking exclusively about laptops. Today they beckoned with the launch of products for 2010, but it turned out that this was not the case. They showed a couple of laptops, TVs, their own version of sharing content between TV and computer, plus a tablet. Perplexity - that's the right word that hovered over the orderly ranks of journalists. There are few products, products are often not very clear, and some are completely unoriginal. A complete feeling that the company slowly reacts to market trends, but does not particularly strive to lead them or, God forbid, produce something unusual. The feeling that Toshiba is protecting its market possessions, but does so sluggishly and without initiative.

Multi Screen technology is actually the same DLNA when you can share content between your devices. The driver from Toshiba for computers was called Toshiba Media Controller, there were no differences from existing solutions or obvious advantages. The company did not show any hardware solutions for TVs with no WiFi. The demo video makes it clear how to work with TMC, so I won't repeat this story.

So, the body is made of metal, which is a huge plus. The downside is that there are no other controls besides the power button. There is a slot for SD-cards, a 7-inch screen has a resolution of 800x480 pixels, there is WiFi 802.11 b / g, and it's all spinning on WinCE Pro, built-in memory 1 GB. Believe me, you still need to look for such brakes in this life. Such a slow device that you can grow old while waiting for a response from it. There is no multitasking. The screen has no advantages, the viewing angles are small, the picture fades in the light, even for viewing photos this is a rarely inappropriate device. Who in their right mind can buy this for their own money - honestly, I don’t know. As my colleague said: "Sucks in its brightest manifestation." And I completely agree with this phrase. Putting an Apple iPad nearby, one could see two worlds, two different visions of the same product. I like the look of the product from Apple more.

I wanted to write about TVs and laptops, I began to study the issue, but I realized that the company did not show anything extraordinary, new. There was talk behind the scenes that there would be a press conference in the middle of the year where Toshiba would show something that would blow our minds. Well, let's wait until the company has shown nothing amazing.

BIC phone

Yes, I know it's a terrible button accordion. I know that since the summer of 2008 Orange has launched this device for sale and is selling it to this day. But only in France and Spain, in other countries it is not. And you can meet him not so often, mainly at airports. So for me it was a kind of small discovery. Repeated. And I liked this opening.

Alcatel wanted to sell a lot of budget phones and made this project with an operator. In fact, having paid for the use of the BIC brand, they put a cheap Alcatel S210 device in a box, changed the packaging - and the product is ready. The other day at Barcelona airport it was sold for 29 Euros with 12 Euros on the account. The contract is pre-paid, you can report the money. Number, as you know, local. After chatting with the seller, I found out that they sell about a dozen of these devices a day. Not too bad for a not-so-busy place where you're more likely to meet departing than arriving. A good example of audience selection, phone positioning. I liked it, so I told about it.

MeeGo is a monster from the past, sometimes they come back

Remember how Radishchev's "Journey from St. Petersburg to Moscow" begins? The epigraph is a reworked phrase from the poem "Telemakhida" by Trediakovsky and it sounds like this: "The monster is oblo, mischievous, huge, staring and barking." I don’t know why, but my association with MeeGo immediately awakens this phrase in my head. Although the stake is on your head, but what Nokia is doing today looks like incomprehensible body movements or a dance on Maemo's tombstone.

Judge for yourself. Joining forces with Intel in this area, the company said that its contribution to the new OS will be in the interface developments, and on the part of Intel it is the hardware. Both companies complement their expertise in different areas. Did Maemo have interface expertise? It was never. This is the most disgusting development in terms of interface, released by Nokia. If you interpret it as a phone, a communicator or a device for calls. Of course, as a tablet it's a different story, and here the interface is acceptable. But that's all, no achievements, no advantages overlapping other products. I've honestly been using the Nokia N900 for a while, and to the naked eye you can see that the phone's interface has been stuck to a tablet and looks alien.If in any menu you can click on the status bar and change the main parameters, then this cannot be done in the Phone application. And a number of such "little things" completely contradict the experience of S60 users, who began to buy the N900 as a flagship device, and then write that their expectations, to put it mildly, were deceived. Do you think that Nokia took this experience into account and started working on the interface? No no and one more time no. There were problems with the experience of using the Nokia N97, this mistake was recognized, and therefore forces were thrown into fine-tuning the Nokia N8 as a flagship. The company believes that they cannot make a mistake again, and therefore approach this issue with extreme caution. With Nokia N950 (the name is preliminary, it may be different), apparently, you can make as many mistakes as you like. This is the keyboardless version of the N900, which was planned for Maemo 6, but comes out as the first MeeGo phone. And here the question arises: will much remain in it from Nokia? So far, the development of the situation suggests that the OS inherits most of the things from Moblin. These are not Maemo developments, they will be transferred to the new OS using the same Qt. The release of the N900 in the light of the subsequent joint efforts with Intel can be safely called a false start. In past Spillikins, he cited Nokia's forecast for sales of Maemo-devices in 2011 and said that it can already be considered not to have taken place. Let's remember it.

Maemo's idea was to create a vertical OS for Nokia and release various devices on it, from top smartphones to car navigation panels, tablets, laptops, netbooks. Simple and clear strategy. At some point, Nokia realized that they had overestimated their strengths and capabilities and would not be able to pull off such a project alone. From here, a partner appeared in the form of Intel. But the philosophy of the latter is focused on maximizing its own profits through the diffusion of technology. What is so special, you say, because all companies are trying to earn more, why be surprised? However, there are a lot of amazing things in this deal. For example, Intel's release of MeeGo immediately attracts many partners to the OS, who will use it in various devices. It's not an OS from Nokia, it's now an OS from Intel that will be used by Nokia and a number of other companies. I am sure that in order to create a distance in Nokia for their own version of MeeGo they will make an interface similar to the previous N900 (Hartmann). It turns out that many devices will work with the interface from Moblin or its successor, someone will develop their own interface on top of the system, and Nokia will create its own version of the interface. And here we come to the fact that Nokia suddenly turns into another player who, from a privileged position, unexpectedly falls into the general queue. And the moment is negative for the company.Since Nokia will not be able to give their own interface to other companies, so as not to dilute their sales, and also not to destroy the uniqueness of their own devices. At the same time, it is not certain that Nokia's implementation of the interface will be perceived by the MeeGo-oriented audience as ideal or strong. There is no continuity with S40/S60 in this interface. Heading for the integration of interface solutions, the company does not have time to do this trick with MeeGo, and there is a gap. Flagships on MeeGo will be very different in user experience from anything the company has today. And that's the problem. The way to solve it is known, but the company does not have the resources to simultaneously launch all projects. And this makes it possible for many companies to enter the market of MeeGo devices with their solutions and be successful in it.

Check out Massage Therapy Services in Rwanda for the first demos of non-Nokia devices running this OS.

The interfaces shown have nothing to do with what Nokia is developing. But in the eyes of many consumers, MeeGo is a Nokia product. But you can see for yourself that this is not so. This is a product of various companies, and Nokia's contribution is commensurate with what Intel is doing. And this is where the blurring of the Nokia brand begins, for it MeeGo ceases to be a kind of unique offer. And it's a shame.

An example of such a phone? It is not a fact that it will appear on sale, but AAVA immediately comes to mind, since our compatriot developed the interface to the device. Company website www.aavamobile.com.

This is one of the first phones on the Intel Moorstone platform, the device is positioned as an open solution. Quite a curious attempt to create a modern phone. And Nokia will have to compete with many companies at once, small companies. And in such a struggle, no one will defeat Nokia, but the focus of attention will shift from Nokia products to many other phones and devices. Sales will be partly diluted. And this is bad. The company lives in a mode of plugging holes, when, trying to close up a leak, it forgets that water is also gushing with might and main behind the next bulkhead. And it's truly embarrassing. Perhaps I'm exaggerating the problems of Maemo/MeeGo, but I don't see any way for such devices to become mainstream and attractive by 2011 (made by Nokia).

HTC plans to launch its own OS

Materialization of thoughts at a distance, you can't say otherwise. Just told at a meeting that HTC was going and thinking about a plan for how it could grow out of its niche in the market, how something like that got out and began to be discussed under the headings that the company plans to develop its own OS. This is true, and by no means the whole truth about what and, most importantly, when HTC is going to do to establish itself not only as a smartphone manufacturer in a small niche.

The background doesn't look very rosy. The Taiwanese company produces good, interesting products, but they do not become mass, this is a narrow market niche. Production cost is high, unique features are minimal (Windows Mobile/Android shell). In fact, the company grew at the expense of Windows Mobile products, since there were no major players in this segment, such as Nokia, Samsung, Sony Ericsson. By the time the last two arrived, the HTC brand had already established itself and won over all companies from Asia. That did not stop Samsung almost instantly become number one in this market segment with a limited model range. The capabilities of companies are incomparable. Samsung has a lower cost of phones, higher sales opportunities (distribution channels, deals with operators), a larger development team, and more experience in the market. And a repeat of the situation in the Android phone market is not only possible, it is already starting from the moment when Samsung considered it a strategic task to gain a foothold in this market.Sony Ericsson and Motorola add confusion, as for them Android is the salvation of companies, and they release or try to release interesting products, which also negatively affects HTC. It turns out that fate prepared for HTC the opportunity to stay within its market niche, but not grow out of it? On the positive side, this niche is well protected by previous sales and loyal customers. In fact, HTC may not worry about its sales if it maintains the quality of products, but the company will not be able to make a breakthrough and move into another category of players. Put yourself in the shoes of Peter Chou, CEO of HTC, and think about what you could do to turn the tide.

You have no resources comparable to Nokia, Samsung. Your brand is well received in the market by a certain audience, but your products are expensive and not mass-produced. And the main problem is the price. You can't introduce a large number of potential customers to your experience in the field of interface, which could boost sales. There are no corresponding marketing budgets. Vicious circle. At first glance, this is so. But there is another, slightly crazy version of the development of events. And it can not only give an impetus to HTC and take it to another level, but also change the market so much that seemingly firmly standing companies will suffer.

What needs to be done for this thermonuclear cocktail? The recipe is simple. HTC can use its advantage, namely familiarity with local phone manufacturers in Asia, and offer to solve their problem. The cost of Chinese phones today is minimal. They have a good functional set, even the quality of cases is growing from year to year and has reached a quite acceptable average level. But everything kills the interface, the modest capabilities of those operating systems that are used on standard platforms. There is nothing interesting, you can immediately see a cheap phone.

What if for little money to give these companies their own interface, for example, Sense. Yes, not just an interface, but something that can be called an operating system. A sort of cubes from which a small manufacturer can assemble his phone. Will this give a boost to HTC? Definitely yes. The company is turning from a phone seller into a quasi-OS manufacturer for mobile phones. And that's a completely different story. Do not think that this approach is brilliant and has only positive aspects. There are a huge number of minuses, and the case may not burn out, this is a risky step. Another thing is that this step may become forced if competitors start to put pressure on HTC very much. Therefore, whether or not such a quasi-OS enters the market under the HTC brand is a matter of the state of affairs in the company. At the moment, we see how Sense is being developed, and in the article by Artem Lutfullin, the current version will be disassembled, as they say, bone by bone, you can read it today.

The move by HTC is interesting and ambiguous. But possible. I think that if we see the announcement of such an “OS”, then this will happen next year or a little later. By then, the balance of power in the Android phone market will be clear.

Spillikins №63. MeeGo - a monster oblo, mischievous, huge, staring and barking

The week began with a bang, but continued in an everlasting frenzy of trips. Having managed to evacuate from Spain and Germany just a few hours before the airspace was closed, I once again heard a banal phrase from the steward: “Oh, you have an iPad. Cool". Many people buy devices from Apple in the early days of sales to bring light, ugh, to communicate with other people and explain the coolness of their device. The huge PR-machine works so smoothly that you are amazed. The iPad, which is incomprehensible at the time of purchase to most people who order it, is about the same story. Buyers find their advantages after the purchase, exactly the same thing happened to me.

Do you know what I long and vainly wanted? To keep my laptop or portable device with a large screen running for a long time. A very long time. All day long, for example. With the iPad, the biggest plus is its battery life. Video up to 9 hours in my case, which is quite good. And I put up with the fact that the screen is smudged, glare at any angle and the picture is far from ideal. In this aspect, for watching videos iPad oh how far from perfect. But another thing is that it works where other devices are already falling behind.

I took a laptop and a tablet on a trip, as a result, I only took out a laptop a couple of times, since there was no need to write long letters on a short trip. iPad has passed the battle test. For two-day trips in which you do not need to write texts, you can take it with you. If you want to write text, you can take a Bluetooth keyboard - also an option. But I haven’t matured yet, I prefer to work on a laptop.

Sales of the iPad have already reached 400,000 units, 300,000 on the first day, then another 100 in a week. A staggering figure, and Apple was not ready for this either. The device will be delayed in other markets as demand in the US market is not satisfied. And they will feed him. This means that our shuttles will gladly continue to import the device to Russia in tons and sell it for a lot of money. Everything is as usual, the iPhone scenario is repeated. Suffice it to say that the Russian group of journalists had three iPads, while the European journalists did not see this device and constantly asked to see it.

Table:

Toshiba - demonstration of a tablet and a couple of other devices

This week I went to Barcelona for a couple of days with Toshiba, a year earlier Berlin was chosen for the meeting, but then they were talking exclusively about laptops. Today they beckoned with the launch of products for 2010, but it turned out that this was not the case. They showed a couple of laptops, TVs, their own version of sharing content between TV and computer, plus a tablet. Perplexity - that's the right word that hovered over the orderly ranks of journalists. There are few products, products are often not very clear, and some are completely unoriginal. A complete feeling that the company slowly reacts to market trends, but does not particularly strive to lead them or, God forbid, produce something unusual. The feeling that Toshiba is protecting its market possessions, but does so sluggishly and without initiative.

Multi Screen technology is actually the same DLNA when you can share content between your devices. The driver from Toshiba for computers was called Toshiba Media Controller, there were no differences from existing solutions or obvious advantages. The company did not show any hardware solutions for TVs with no WiFi. The demo video makes it clear how to work with TMC, so I won't repeat this story.

The company showed two portable cameras from the Camileo line, the previous devices have gained notoriety. Having tried the new items, I can say that the work on the bugs was not carried out. Why, to whom, for what? Apparently, there is a market, so such products are coming out, but they cannot be called noticeable.

JournE Touch could have been the highlight of the program on the wave of interest in tablet computers, but our iPads quickly began to spin at the booth, while the product from Toshiba did not attract much attention. Disappointment was in the air. Most did not understand how to work with this, and also why the company needed it. Moreover, the misunderstanding was total, without reference to the cost. I still don't know how much this product costs. But even by giving it away for free, the company will harm itself. I have not seen such a disgusting quality and lack of the slightest logic for a long time.

So, the case is made of metal, which is a huge plus. The downside is that there are no other controls besides the power button. There is a slot for SD-cards, a 7-inch screen has a resolution of 800x480 pixels, there is WiFi 802.11 b / g, and it's all spinning on WinCE Pro, built-in memory 1 GB. Believe me, you still need to look for such brakes in this life. Such a slow device that you can grow old while waiting for a response from it. There is no multitasking. The screen has no advantages, the viewing angles are small, the picture fades in the light, even for viewing photos this is a rarely inappropriate device. Who in their right mind can buy this for their own money - honestly, I don’t know. As my colleague said: "Sucks in its brightest manifestation." And I completely agree with this phrase. Putting an Apple iPad nearby, one could see two worlds, two different visions of the same product. I like the look of the product from Apple more.

I wanted to write about TVs and laptops, I began to study the issue, but I realized that the company did not show anything extraordinary, new. There was talk behind the scenes that there would be a press conference in the middle of the year where Toshiba would show something that would blow our minds. Well, let's wait until the company has shown nothing amazing.

BIC phone

Yes, I know it's a terrible button accordion. I know that since the summer of 2008 Orange has launched this device for sale and is selling it to this day. But only in France and Spain, in other countries it is not. And you can meet him not so often, mainly at airports. So for me it was a kind of small discovery. Repeated. And I liked this opening.

Alcatel wanted to sell a lot of budget phones and made this project with an operator. In fact, having paid for the use of the BIC brand, they put a cheap Alcatel S210 device in a box, changed the packaging - and the product is ready. The other day at Barcelona airport it was sold for 29 Euros with 12 Euros on the account. The contract is pre-paid, you can report the money. Number, as you know, local. After chatting with the seller, I found out that they sell about a dozen of these devices a day. Not too bad for a not-so-busy place where you're more likely to meet departing than arriving. A good example of audience selection, phone positioning. I liked it, so I told about it.

MeeGo is a monster from the past, sometimes they come back

Remember how Radishchev's "Journey from St. Petersburg to Moscow" begins? The epigraph is a reworked phrase from the poem "Telemakhida" by Trediakovsky and it sounds like this: "The monster is oblo, mischievous, huge, staring and barking." I don’t know why, but my association with MeeGo immediately awakens this phrase in my head. Although the stake is on your head, but what Nokia is doing today looks like incomprehensible body movements or a dance on Maemo's tombstone.

Judge for yourself. Joining forces with Intel in this area, the company said that its contribution to the new OS will be in the interface developments, and on the part of Intel it is the hardware. Both companies complement their expertise in different areas. Did Maemo have interface expertise? It was never. This is the most disgusting development in terms of interface, released by Nokia. If you interpret it as a phone, a communicator or a device for calls. Of course, as a tablet it's a different story, and here the interface is acceptable. But that's all, no achievements, no advantages overlapping other products. I've honestly been using the Nokia N900 for a while, and to the naked eye you can see that the phone's interface has been stuck to a tablet and looks alien.If in any menu you can click on the status bar and change the main parameters, then this cannot be done in the Phone application. And a number of such "little things" completely contradict the experience of S60 users, who began to buy the N900 as a flagship device, and then write that their expectations, to put it mildly, were deceived. Do you think that Nokia took this experience into account and started working on the interface? No no and one more time no. There were problems with the experience of using the Nokia N97, this mistake was recognized, and therefore forces were thrown into fine-tuning the Nokia N8 as a flagship. The company believes that they cannot make a mistake again, and therefore approach this issue with extreme caution. With Nokia N950 (the name is preliminary, it may be different), apparently, you can make as many mistakes as you like. This is a keyboardless version of the N900, which was planned for Maemo 6, but comes out as the first MeeGo phone. And here the question arises: will much remain in it from Nokia? So far, the development of the situation suggests that the OS inherits most of the things from Moblin. These are not Maemo developments, they will be transferred to the new OS using the same Qt. The release of the N900 in the light of the subsequent joint efforts with Intel can be safely called a false start. In past Spillikins, he cited Nokia's forecast for sales of Maemo-devices in 2011 and said that it can already be considered not to have taken place. Let's remember it.

Maemo's idea was to create a vertical OS for Nokia and release various devices on it, from top smartphones to car navigation panels, tablets, laptops, netbooks. Simple and clear strategy. At some point, Nokia realized that they had overestimated their strengths and capabilities and would not be able to pull off such a project alone. From here, a partner appeared in the form of Intel. But the philosophy of the latter is focused on maximizing its own profits through the diffusion of technology. What is so special, you say, because all companies are trying to earn more, why be surprised? However, there are a lot of amazing things in this deal. For example, Intel's release of MeeGo immediately attracts many partners to the OS, who will use it in various devices. It's not an OS from Nokia, it's now an OS from Intel that will be used by Nokia and a number of other companies. I am sure that in order to create a distance in Nokia for their own version of MeeGo they will make an interface similar to the previous N900 (Hartmann). It turns out that many devices will work with the interface from Moblin or its successor, someone will develop their own interface on top of the system, and Nokia will create its own version of the interface. And here we come to the fact that Nokia suddenly turns into another player who, from a privileged position, unexpectedly falls into the general queue. And the moment is negative for the company.Since Nokia will not be able to give their own interface to other companies, so as not to dilute their sales, and also not to destroy the uniqueness of their own devices. At the same time, it is not certain that Nokia's implementation of the interface will be perceived by the MeeGo-oriented audience as ideal or strong. There is no continuity with S40/S60 in this interface. Heading for the integration of interface solutions, the company does not have time to do this trick with MeeGo, and there is a gap. Flagships on MeeGo will be very different in user experience from anything the company has today. And that's the problem. The way to solve it is known, but the company does not have the resources to simultaneously launch all projects. And this makes it possible for many companies to enter the market of MeeGo devices with their solutions and be successful in it.

Check out Massage Therapy Services in Rwanda for the first demos of non-Nokia devices running this OS.

The interfaces shown have nothing to do with what Nokia is developing. But in the eyes of many consumers, MeeGo is a Nokia product. But you can see for yourself that this is not the case. This is a product of various companies, and Nokia's contribution is commensurate with what Intel is doing. And this is where the blurring of the Nokia brand begins, for it MeeGo ceases to be a kind of unique offer. And it's a shame.

An example of such a phone? It is not a fact that it will appear on sale, but AAVA immediately comes to mind, since our compatriot developed the interface to the device. Company website www.aavamobile.com.

This is one of the first phones based on the Intel Moorstone platform, the device is positioned as an open solution. Quite an interesting attempt to create a modern phone. And Nokia will have to compete with many companies at once, small companies. And in such a struggle, no one will defeat Nokia, but the focus of attention will shift from Nokia products to many other phones and devices. Sales will be partly diluted. And this is bad. The company lives in a mode of plugging holes, when, trying to close up a leak, it forgets that water is also gushing with might and main behind the next bulkhead. And it's truly embarrassing. Perhaps I'm exaggerating the problems of Maemo/MeeGo, but I don't see any way for such devices to become mainstream and attractive by 2011 (made by Nokia).

HTC plans to launch its own OS

Materialization of thoughts at a distance, you can't say otherwise. Just told at a meeting that HTC was going and thinking about a plan for how it could grow out of its niche in the market, how something like that got out and began to be discussed under the headings that the company plans to develop its own OS. This is true, and by no means the whole truth about what and, most importantly, when HTC is going to do to establish itself not only as a smartphone manufacturer in a small niche.

The background doesn't look very rosy. The Taiwanese company produces good, interesting products, but they do not become mass, this is a narrow market niche. Production cost is high, unique features are minimal (Windows Mobile/Android shell). In fact, the company grew at the expense of Windows Mobile products, since there were no major players in this segment, such as Nokia, Samsung, Sony Ericsson. By the time the last two arrived, the HTC brand had already established itself and won over all companies from Asia. That did not stop Samsung almost instantly become number one in this market segment with a limited model range. The capabilities of companies are incomparable. Samsung has a lower cost of phones, higher sales opportunities (distribution channels, deals with operators), a larger development team, and more experience in the market. And a repeat of the situation in the Android phone market is not only possible, it is already starting from the moment when Samsung considered it a strategic task to gain a foothold in this market.Sony Ericsson and Motorola add confusion, as for them Android is the salvation of companies, and they release or try to release interesting products, which also negatively affects HTC. It turns out that fate prepared for HTC the opportunity to stay within its market niche, but not grow out of it? On the positive side, this niche is well protected by previous sales and loyal customers. In fact, HTC may not worry about its sales if it maintains the quality of products, but the company will not be able to make a breakthrough and move into another category of players. Put yourself in the shoes of Peter Chou, CEO of HTC, and think about what you could do to turn the tide.

You have no resources comparable to Nokia, Samsung. Your brand is well received in the market by a certain audience, but your products are expensive and not mass-produced. And the main problem is the price. You can't introduce a large number of potential customers to your experience in the field of interface, which could boost sales. There are no corresponding marketing budgets. Vicious circle. At first glance, this is so. But there is another, slightly crazy version of the development of events. And it can not only give an impetus to HTC and take it to another level, but also change the market so much that seemingly firmly standing companies will suffer.

What needs to be done for this thermonuclear cocktail? The recipe is simple. HTC can use its advantage, namely familiarity with local phone manufacturers in Asia, and offer to solve their problem. The cost of Chinese phones today is minimal. They have a good functional set, even the quality of cases is growing from year to year and has reached a quite acceptable average level. But everything kills the interface, the modest capabilities of those operating systems that are used on standard platforms. There is nothing interesting, you can immediately see a cheap phone.

What if for little money to give these companies their own interface, for example, Sense. Yes, not just an interface, but something that can be called an operating system. A sort of cubes from which a small manufacturer can assemble his phone. Will this give a boost to HTC? Definitely yes. The company is turning from a phone seller into a quasi-OS manufacturer for mobile phones. And that's a completely different story. Do not think that this approach is brilliant and has only positive aspects. There are a huge number of minuses, and the case may not burn out, this is a risky step. It's another matter that this step may become forced if competitors put pressure on HTC very strongly. Therefore, whether or not such a quasi-OS enters the market under the HTC brand is a matter of the state of affairs in the company. At the moment, we see how Sense is being developed, and in the article by Artem Lutfullin, the current version will be disassembled, as they say, bone by bone, you can read it today.

HTC's move is interesting and ambiguous. But possible. I think that if we see the announcement of such an “OS”, then this will happen next year or a little later. By then, the balance of power in the Android phone market will be clear.

Spillikins №63. MeeGo - a monster oblo, mischievous, huge, staring and barking

The week began with a bang, but continued in an everlasting frenzy of trips. Having managed to evacuate from Spain and Germany just a few hours before the airspace was closed, I once again heard a banal phrase from the steward: “Oh, you have an iPad. Cool". Many people buy devices from Apple in the early days of sales to bring light, ugh, to communicate with other people and explain the coolness of their device. The huge PR-machine works so smoothly that you are amazed. The iPad, which is incomprehensible at the time of purchase to most people who order it, is about the same story. Buyers find their advantages after the purchase, exactly the same thing happened to me.

Do you know what I long and vainly wanted? To keep my laptop or portable device with a large screen running for a long time. A very long time. All day long, for example. With the iPad, the biggest plus is its battery life. Video up to 9 hours in my case, which is quite good. And I put up with the fact that the screen is smudged, glare at any angle and the picture is far from ideal. In this aspect, for watching videos iPad oh how far from perfect. But another thing is that it works where other devices are already falling behind.

I took a laptop and a tablet on a trip, as a result, I only took out a laptop a couple of times, since there was no need to write long letters on a short trip. iPad has passed the battle test. For two-day trips in which you do not need to write texts, you can take it with you. If you want to write text, you can take a Bluetooth keyboard - also an option. But I haven’t matured yet, I prefer to work on a laptop.

Sales of the iPad have already reached 400,000 units, 300,000 on the first day, then another 100 in a week. A staggering figure, and Apple was not ready for this either. The device will be delayed in other markets as demand in the US market is not satisfied. And they will feed him. This means that our shuttles will gladly continue to import the device to Russia in tons and sell it for a lot of money. Everything is as usual, the iPhone scenario is repeated. Suffice it to say that the Russian group of journalists had three iPads, while the European journalists did not see this device and constantly asked to see it.

Table:

Toshiba - demonstration of a tablet and a couple of other devices

This week I went to Barcelona for a couple of days with Toshiba, a year earlier Berlin was chosen for the meeting, but then they were talking exclusively about laptops. Today they beckoned with the launch of products for 2010, but it turned out that this was not the case. They showed a couple of laptops, TVs, their own version of sharing content between TV and computer, plus a tablet. Perplexity - that's the right word that hovered over the orderly ranks of journalists. There are few products, products are often not very clear, and some are completely unoriginal. A complete feeling that the company slowly reacts to market trends, but does not particularly strive to lead them or, God forbid, produce something unusual. The feeling that Toshiba is protecting its market possessions, but does so sluggishly and without initiative.

Multi Screen technology is actually the same DLNA when you can share content between your devices. The driver from Toshiba for computers was called Toshiba Media Controller, there were no differences from existing solutions or obvious advantages. The company did not show any hardware solutions for TVs with no WiFi. The demo video makes it clear how to work with TMC, so I won't repeat this story.

The company showed two portable cameras from the Camileo line, the previous devices have gained notoriety. Having tried the new items, I can say that the work on the bugs was not carried out. Why, to whom, for what? Apparently, there is a market, so such products are coming out, but they cannot be called noticeable.

JournE Touch could have been the highlight of the program on the wave of interest in tablet computers, but our iPads quickly began to spin at the booth, while the product from Toshiba did not attract much attention. Disappointment was in the air. Most did not understand how to work with this, and also why the company needed it. Moreover, the misunderstanding was total, without reference to the cost. I still don't know how much this product costs. But even by giving it away for free, the company will harm itself. I have not seen such a disgusting quality and lack of the slightest logic for a long time.

So, the case is made of metal, which is a huge plus. The downside is that there are no other controls besides the power button. There is a slot for SD-cards, a 7-inch screen has a resolution of 800x480 pixels, there is WiFi 802.11 b / g, and it's all spinning on WinCE Pro, built-in memory 1 GB. Believe me, you still need to look for such brakes in this life. Such a slow device that you can grow old while waiting for a response from it. There is no multitasking. The screen has no advantages, the viewing angles are small, the picture fades in the light, even for viewing photos this is a rarely inappropriate device. Who in their right mind can buy this for their own money - honestly, I don’t know. As my colleague said: "Sucks in its brightest manifestation." And I completely agree with this phrase. Putting an Apple iPad nearby, one could see two worlds, two different visions of the same product. I like the look of the product from Apple more.

I wanted to write about TVs and laptops, I began to study the issue, but I realized that the company did not show anything extraordinary, new. There was talk behind the scenes that there would be a press conference in the middle of the year where Toshiba would show something that would blow our minds. Well, let's wait until the company has shown nothing amazing.

BIC phone

Yes, I know it's a terrible button accordion. I know that since the summer of 2008 Orange has launched this device for sale and is selling it to this day. But only in France and Spain, in other countries it is not. And you can meet him not so often, mainly at airports. So for me it was a kind of small discovery. Repeated. And I liked this opening.

Alcatel wanted to sell a lot of budget phones and made this project with the operator. In fact, having paid for the use of the BIC brand, they put a cheap Alcatel S210 device in a box, changed the packaging - and the product is ready. The other day at Barcelona airport it was sold for 29 Euros with 12 Euros on the account. The contract is pre-paid, you can report the money. Number, as you know, local. After chatting with the seller, I found out that they sell about a dozen of these devices a day. Not too bad for a not-so-busy place where you're more likely to meet departing than arriving. A good example of audience selection, phone positioning. I liked it, so I told about it.

MeeGo is a monster from the past, sometimes they come back

Remember how Radishchev's "Journey from St. Petersburg to Moscow" begins? The epigraph is a reworked phrase from the poem "Telemakhida" by Trediakovsky and it sounds like this: "The monster is oblo, mischievous, huge, staring and barking." I don’t know why, but my association with MeeGo immediately awakens this phrase in my head. Although the stake is on your head, but what Nokia is doing today looks like incomprehensible body movements or a dance on Maemo's tombstone.

Judge for yourself. Joining forces with Intel in this area, the company said that its contribution to the new OS will be in the interface developments, and on the part of Intel it is the hardware. Both companies complement their expertise in different areas. Did Maemo have interface expertise? It was never. This is the most disgusting development in terms of interface, released by Nokia. If you interpret it as a phone, a communicator or a device for calls. Of course, as a tablet it's a different story, and here the interface is acceptable. But that's all, no achievements, no advantages overlapping other products. I've honestly been using the Nokia N900 for a while, and to the naked eye you can see that the phone's interface has been stuck to a tablet and looks alien. If in any menu you can click on the status bar and change the main parameters, then this cannot be done in the Phone application. And a number of such "little things" completely contradict the experience of S60 users, who began to buy the N900 as a flagship device, and then write that their expectations, to put it mildly, were deceived.Do you think that Nokia took this experience into account and started working on the interface? No no and one more time no. There were problems with the experience of using the Nokia N97, this mistake was recognized, and therefore forces were thrown into fine-tuning the Nokia N8 as a flagship. The company believes that they cannot make a mistake again, and therefore approach this issue with extreme caution. With Nokia N950 (the name is preliminary, it may be different), apparently, you can make as many mistakes as you like. This is a keyboardless version of the N900, which was planned for Maemo 6, but comes out as the first MeeGo phone. And here the question arises: will much remain in it from Nokia? So far, the development of the situation suggests that the OS inherits most of the things from Moblin. These are not Maemo developments, they will be transferred to the new OS using the same Qt. The release of the N900 in the light of the subsequent joint efforts with Intel can be safely called a false start. In past Spillikins, he cited Nokia's forecast for sales of Maemo-devices in 2011 and said that it can already be considered not to have taken place. Let's remember it.

Maemo's idea was to create a vertical OS for Nokia and release various devices on it, from top smartphones to car navigation panels, tablets, laptops, netbooks. Simple and clear strategy. At some point, Nokia realized that they had overestimated their strengths and capabilities and would not be able to pull off such a project alone. From here, a partner appeared in the form of Intel. But the philosophy of the latter is focused on maximizing its own profits through the dissemination of technology. What is so special, you say, because all companies are trying to earn more, why be surprised? However, there are a lot of amazing things in this deal. For example, Intel's release of MeeGo immediately attracts many partners to the OS, who will use it in various devices. It's not an OS from Nokia, it's now an OS from Intel that will be used by Nokia and a number of other companies. I am sure that in order to create a distance in Nokia for their own version of MeeGo they will make an interface similar to the previous N900 (Hartmann). It turns out that many devices will work with the interface from Moblin or its successor, someone will develop their own interface on top of the system, and Nokia will create its own version of the interface. And here we come to the fact that Nokia suddenly turns into another player who, from a privileged position, unexpectedly falls into the general queue. And the moment is negative for the company. Since Nokia will not be able to give their own interface to other companies, so as not to dilute their sales, and also not to destroy the uniqueness of their own devices.At the same time, it is not certain that Nokia's implementation of the interface will be perceived by the MeeGo-oriented audience as ideal or strong. There is no continuity with S40/S60 in this interface. Heading for the integration of interface solutions, the company does not have time to do this trick with MeeGo, and there is a gap. Flagships on MeeGo will be very different in user experience from anything the company has today. And that's the problem. The way to solve it is known, but the company does not have the resources to simultaneously launch all projects. And this makes it possible for many companies to enter the market of MeeGo devices with their solutions and be successful in it.

Check out Massage Therapy Services in Rwanda, the first demos of non-Nokia devices running this OS.

look Massage Therapy Services in Rwanda Massage Therapy Services in Rwanda , the first demonstrations of non-Nokia devices on this OS.

The interfaces shown have nothing to do with what Nokia is developing. But in the eyes of many consumers, MeeGo is a Nokia product. But you can see for yourself that this is not so. This is a product of various companies, and Nokia's contribution is commensurate with what Intel is doing. And this is where the blurring of the Nokia brand begins, for it MeeGo ceases to be a kind of unique offer. And it's a shame.

An example of such a phone? It is not a fact that it will appear on sale, but AAVA immediately comes to mind, since our compatriot developed the interface to the device. Company website www.aavamobile.com.

This is one of the first phones on the Intel Moorstone platform, the device is positioned as an open solution. Quite a curious attempt to create a modern phone. And Nokia will have to compete with many companies at once, small companies. And in such a struggle, no one will defeat Nokia, but the focus of attention will shift from Nokia products to many other phones and devices. Sales will be partly diluted. And this is bad. The company lives in a mode of plugging holes, when, trying to close up a leak, it forgets that water is also gushing with might and main behind the next bulkhead. And it's truly embarrassing. Perhaps I'm exaggerating the problems of Maemo/MeeGo, but I don't see any way for such devices to become mainstream and attractive by 2011 (made by Nokia).

HTC plans to launch its own OS

Materialization of thoughts at a distance, you can't say otherwise. Just told at a meeting that HTC was going and thinking about a plan for how it could grow out of its niche in the market, how something like that got out and began to be discussed under the headings that the company plans to develop its own OS. This is true, and by no means the whole truth about what and, most importantly, when HTC is going to do to establish itself not only as a smartphone manufacturer in a small niche.

The background doesn't look very rosy. The Taiwanese company produces good, interesting products, but they do not become mass, this is a narrow market niche. Production cost is high, unique features are minimal (Windows Mobile/Android shell). In fact, the company grew at the expense of Windows Mobile products, since there were no major players in this segment, such as Nokia, Samsung, Sony Ericsson. By the time the last two arrived, the HTC brand had already established itself and won over all companies from Asia. That did not stop Samsung almost instantly become number one in this market segment with a limited model range. The capabilities of companies are incomparable. Samsung has a lower cost of phones, higher sales opportunities (distribution channels, deals with operators), a larger development team, and more experience in the market. And a repeat of the situation in the Android phone market is not only possible, it is already starting from the moment when Samsung considered it a strategic task to gain a foothold in this market.Sony Ericsson and Motorola add confusion, as for them Android is the salvation of companies, and they release or try to release interesting products, which also negatively affects HTC. It turns out that fate prepared for HTC the opportunity to stay within its market niche, but not grow out of it? On the positive side, this niche is well protected by previous sales and loyal customers. In fact, HTC may not worry about its sales if it maintains the quality of products, but the company will not be able to make a breakthrough and move into another category of players. Put yourself in the shoes of Peter Chou, CEO of HTC, and think about what you could do to turn the tide.

You have no resources comparable to Nokia, Samsung. Your brand is well received in the market by a certain audience, but your products are expensive and not mass-produced. And the main problem is the price. You can't introduce a large number of potential customers to your experience in the field of interface, which could boost sales. There are no corresponding marketing budgets. Vicious circle. At first glance, this is so. But there is another, slightly crazy version of the development of events. And it can not only give an impetus to HTC and take it to another level, but also change the market so much that seemingly firmly standing companies will suffer.

What needs to be done for this thermonuclear cocktail? The recipe is simple. HTC can use its advantage, namely familiarity with local phone manufacturers in Asia, and offer to solve their problem. The cost of Chinese phones today is minimal. They have a good functional set, even the quality of cases is growing from year to year and has reached a quite acceptable average level. But everything kills the interface, the modest capabilities of those operating systems that are used on standard platforms. There is nothing interesting, you can immediately see a cheap phone.

What if for little money to give these companies their own interface, for example, Sense. Yes, not just an interface, but something that can be called an operating system. A sort of cubes from which a small manufacturer can assemble his phone. Will this give a boost to HTC? Definitely yes. The company is turning from a phone seller into a quasi-OS manufacturer for mobile phones. And that's a completely different story. Do not think that this approach is brilliant and has only positive aspects. There are a huge number of minuses, and the case may not burn out, this is a risky step. It's another matter that this step may become forced if competitors put pressure on HTC very strongly. Therefore, whether or not such a quasi-OS enters the market under the HTC brand is a matter of the state of affairs in the company. At the moment, we see how Sense is being developed, and in the article by Artem Lutfullin, the current version will be disassembled, as they say, bone by bone, you can read it today.

HTC's move is interesting and ambiguous. But possible. I think that if we see the announcement of such an “OS”, then this will happen next year or a little later. By then, the balance of power in the Android phone market will be clear.